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The Future of Marketing Depends on a New Blended Partner Ecosystem
Forrester research yields strategies for success
It’s not exactly a secret. New Forrester research with marketing decision-makers found that 75% believed rationalizing their marketing ecosystem would lead to happier customers, better partner utilization and lower costs.
Forrester’s report, “The Future of Marketing Depends on a New Blended Partner Ecosystem,” commissioned by Quad, covers findings about the scope of the problem, and recommendations on how to fix it.
Loosely integrated marketing tools and partners hurt efficiency. And it’s hard to be agile and effective if you’re not efficient. Obsessed with delivering high-impact, personalized experiences when and where customers want them? Read this report.