Retailers faced with multiplying channels, direct-to-consumer competitors and never-enough resources sometimes fall back on offering more discounts and coupons to boost sales. But that short term tactic won’t deliver lasting results.
For that, retailers need to get all channels under one marketing solution tent.
This article, about how one national specialty craft retailer reversed declining store traffic, increased customer engagement online and in-store, and drove up sales, shows how it can work:
- Pulling all data into a single stream
- Digging deep to understand who your customer is
- Applying creativity to engage them
- Unifying teams to coordinate strategy and then execution
Download our article, “Specialty Craft Retailer Finds a Solution in True Integration,” which appeared originally in RetailDive.com, to learn more.