Always-online consumers search for information through more than 120 communication channels. And that number will only go up. How do marketers keep up with demand for more engaging, motivating multichannel content?
There’s no way any brand can create content for every channel. But don’t scale back. Simplify. Simplify the process, the teams, the strategy. Marketers who puts content first, not the channel, create assets just once — one team and one process for every need.
With that approach, decisions for how and where to execute are easier. Download the full article, originally published on Marketing Dive, to learn how a better process prepares you to fill every channel.