Consumers expect to find full product information online 24/7. Brands need to do more than just keep the website up to date. Marketers have 120+ content delivery and communication channels to consider. And Google Research shows that 68% of those consumers expect brands to deliver a consistent experience across all of those channels.
Brands have to do more with less. It’s a constant struggle. But the rewards are significant — consistent branding boosts revenue by an average of 23%. An optimized content creation process wins with greater profitability to efficiently deliver on consumer wants, needs and expectations.