Always Open: Create On-brand, On-time Content

September 23, 2019

Consumers expect to find full product information online 24/7. Brands need to do more than just keep the website up to date. Marketers have 120+ content delivery and communication channels to consider. And Google Research shows that 68% of those consumers expect brands to deliver a consistent experience across all of those channels.

Brands have to do more with less. It’s a constant struggle. But the rewards are significant — consistent branding boosts revenue by an average of 23%. An optimized content creation process wins with greater profitability to efficiently deliver on consumer wants, needs and expectations.

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