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4 Steps to Improve Your Media Planning Now

April 8, 2021

Make every media dollar matter

Because the media landscape is incredibly complex, marketers spend significant resources to plan their media mix.

But surprisingly, 65% of CMOs have no idea how their marketing is performing, according to a recent study conducted by Deloitte, Duke University and the American Marketing Association.

Modern marketers have to move fast, and their media plans must demonstrate that every dollar spent matters. A solid, data-driven approach to research, modeling, testing and iterating will improve a media plan’s effectiveness, and deliver the insights needed to make better decisions.

Download our practical guide: 4 Steps to Improve Your Media Planning Now