As leader of Quad media, Kevin helps larger clients develop critical marketing strategy plans. He also oversees a team of professionals who plan and place print, broadcast and out-of-home media. Prior to his 14 years at Quad, Kevin worked in retail in the corporate marketing and merchandising areas.

All of Kevin Bridgewater's posts

3 Ways to Make the Most of Your Supermarket Advertising Spend

Everything marketers knew, thought they knew or predicted about 2020 was wrong. […]

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The Challenge Remains: What Is the Right Media Mix?

There has never been a time when determining the correct media mix […]

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