As leader of Quad media, Kevin helps larger clients develop critical marketing strategy plans. He also oversees a team of professionals who plan and place print, broadcast and out-of-home media. Prior to his 14 years at Quad, Kevin worked in retail in the corporate marketing and merchandising areas.
All of Kevin Bridgewater's posts
3 Ways to Make the Most of Your Supermarket Advertising Spend
Everything marketers knew, thought they knew or predicted about 2020 was wrong. […]View the post
The Challenge Remains: What Is the Right Media Mix?
There has never been a time when determining the correct media mix […]View the post