A direct marketing veteran with expertise in marketing, technology and finance, Art educates and encourages Quad direct marketing clients, working hand-in-hand with marketers and publishers to leverage the power of their customer data into highly personalized marketing solutions. Art has developed award-winning programs for industry-leading brands by mining customer data and analyzing markets, then developing models, personas and integrated contact strategies.

All of Art Hall's posts

Why Knowing the “Why” of Consumer Behavior Improves Marketing

Today, when studies say people are exposed to anywhere from 4,000 to […]

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How to Find the Data That Motivates Consumers – 4 Steps Help Direct Mail Deliver

Consumer data is plentiful. In fact, it’s overwhelming. We know the who, […]

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Banks Can Improve Connection with Customers Through Emotional Insights

Some customers are inclined to avoid bank tellers, while others demand time […]

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How direct marketers can use emotional insights to ‘stack the deck’ for better outcomes

Marketers today are buried in demographic data. The key is to unlock […]

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Predictive analytics is changing the direct mail testing game

Direct marketing veteran Art Hall doesn’t need a crystal ball to predict […]

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Use Segmentation to Tap into Consumer Emotional Insights

Segmentation. Marketers live or die by how well they know their target […]

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Smart Ways to Mail – Recapture the Ones That Got Away

ABC Company says they want me back. But based on the direct […]

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