Author: Andy Bear
As leader of Quad’s Marketing Solutions team of consultants, Andy helps clients increase campaign response rates. After identifying challenges, Andy’s team designs and tests solutions that analyze data in order to optimize a program’s performance. Andy connects relevant data with effective campaigns across channels through personas and testing platforms to inspire audiences to take action.
All of Andy Bear's posts
How healthcare marketers can use virtual direct mail testing to maximize results
When it comes to direct mail, healthcare marketers know the key to […]
View the postA Digital Revolution to Testing Direct Mail
Testing methodology helps your direct mail better engage with healthcare consumers Engaging […]
View the postA New and Powerful Marketing Combination: Virtual Testing Using Emotion
Most marketers don’t have the luxury of time and budget. They use […]
View the postHow Virtual DM Testing Cuts Costs, Delivers Results
Research shows that direct mail remains relevant and plays an important role […]
View the postStretch Your Direct Mail Testing Budget Using These Five Strategies
Direct mail budgets continue to deflate. But the intense pressure to deliver […]
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