# Quad > A marketing solutions company --- ## Pages - [Branded solutions](https://www.quad.com/solutions/production/branded-solutions): Quad provides quality branded solutions, company swag and logo merchandise, from creative ideation and dedicated support to global sourcing and fulfillment - [Better marketing is built on Quad](https://www.quad.com/engage/built-on-quad): Elevating brands with integrated marketing solutions. Join 2,100+ leaders experiencing enhanced MX and impactful results. Let's build together. - [Quad at Shoptalk 2025](https://www.quad.com/engage/shoptalk-2025): Shoptalk 2025: Quad's data-backed retail solutions ensure a seamless shopping experience at-home, online and in-store. - [Build a smarter audience strategy with smarter data](https://www.quad.com/engage/build-a-smarter-audience-strategy-driven-by-smarter-data): Get the most out of your media spend by building an audience strategy driven by smarter, more resilient household-centered data. - [Quad at NRF 2025](https://www.quad.com/engage/nrf-2025): NRF 2025: Quad's data-backed retail solutions ensure a seamless shopping experience at-home, online and in-store. - [Private labels: Crafting a winning store brand strategy](https://www.quad.com/engage/owned-brands-private-label): Quad helps you create authentic private-label brands that resonate with consumers, guiding every step from concept to production. - [USPS Promotions resources](https://www.quad.com/clients/usps-promotions-resources): Discover USPS Promotions resources to enhance your direct mail campaigns with Quad's expert guidance and tools. Maximize your marketing impact today. - [2025 retail marketing trends](https://www.quad.com/engage/retail-trends): Staying ahead of the latest retail marketing trends helps brands remain competitive while leaning into the latest innovations & data-informed strategies. - [In-store retail media for brands](https://www.quad.com/engage/in-store-retail-media-for-brands): The new solution for CPG brand marketing: In-store retail media networks that reach customers where purchase decisions are made. - [At-Home Connect by Quad](https://www.quad.com/solutions/technology/at-home-connect): At-Home Connect automates direct mail by integrating print and digital marketing, delivering timely, personalized messages to households at scale. - [3D scanning services for e-commerce sales](https://www.quad.com/engage/3d-scanning-services-for-e-commerce-sales): 3D Commerce by Quad elevates e-commerce product photography by transforming objects into relightable, reality-grade digital twins usable in any environment - [On-demand webinars](https://www.quad.com/resources/on-demand-webinars): Watch the latest on-demand marketing webinars and other virtual events featuring Quad marketing-experience experts, brand owners and industry leaders. - [Videos](https://www.quad.com/resources/videos): Today’s marketing thought leaders and experts discuss their strategies, background and forward-looking views in this round-up of Quad’s marketing videos. - [Marketing guides](https://www.quad.com/resources/marketing-guides): Quad’s marketing guides provide actionable strategies on topics such as data management, personalization, marketing complexity, budgeting and more. - [Research & tools](https://www.quad.com/resources/research-and-tools): Find marketing research reports and other tools for marketing to help build or expand your brand marketing strategy. - [Blog](https://www.quad.com/resources/blog): Browse Quads library of insights on integrated marketing solutions. - [In-Store Connect by Quad](https://www.quad.com/solutions/technology/in-store-connect): Transforming your retail brand with technology, maximize visibility and drive growth with smart in-store digital displays and real-time analytics. - [3D Commerce by Quad](https://www.quad.com/solutions/creative/content-creation/3d-commerce): Quad launches the first U.S automated scanning solution, using advanced computer vision to create photorealistic 3D models for e-commence. AR/VR and more. - [Technology](https://www.quad.com/solutions/technology): Quad’s strategic technology solutions help optimize workflows, automate manual processes, centralize assets and streamline production. - [Creative](https://www.quad.com/solutions/creative): Quad's creative suite delivers standout creative at scale, balancing branding and content needs effectively. Global studios & data-driven strategies. - [What we do](https://www.quad.com/about/what-we-do): Quad MX Solutions: Advanced technology and over 3B data points for smarter marketing decisions, offering scalable solutions across multiple channels. - [What is MX?](https://www.quad.com/solutions/what-is-mx): Explore MX at Quad and learn about how we provide marketers with a frictionless experience and smarter integration. - [Events & presentations](https://www.quad.com/investor-relations/events-presentations): Investor Relations events and presentations containing information about Quad for stockholders, potential investors, and financial analysts. - [Quad Newsletter](https://www.quad.com/quad-newsletter): Join Quad's newsletter for monthly updates on marketing insights, best practices, and tools for a streamlined marketing experience. - [Managed Services](https://www.quad.com/solutions/production/managed-services): Explore Quad's Managed Services to find configurable solutions catered to your unique business challenges and goals. - [Health](https://www.quad.com/industries/health): Quad marketing, your partner in omnichannel health marketing. Gain insights, target audiences and execute impactful health campaigns. - [Our work](https://www.quad.com/case-studies): Browse Quad's case studies of customer success using our integrated marketing solutions. - [Governance](https://www.quad.com/about/esg/governance): Read Quad’s ESG Report to learn about our initiatives for sustainable practices and enhancing stakeholder value - [Social](https://www.quad.com/about/esg/social): Quad’s ESG Report details our efforts and strategies to drive sustainability and benefit all stakeholders involved - [Environmental](https://www.quad.com/about/esg/environmental): Discover how Quad’s ESG Report showcases our dedication to sustainability and meaningful changes for all involved. - [Paper Specifications](https://www.quad.com/suppliers/paper-specifications): Quad helps you reach the front door, discover more sustainable solutions, bring teams together and put your budget where it matters most. - [Employees](https://www.quad.com/employees): Explore this collection of aggregated links to tools and resources for Quad employees and family members on this page. - [Windhover scholars](https://www.quad.com/employees/windhover-scholars): Windhover Scholarships are available to the children of Quad employees to help pay for tuition at any accredited educational institution. - [QLife Wellness Rewards](https://www.quad.com/employees/qlife-wellness-rewards): By participating in QLife Rewards, you will gain valuable information for your healthy life journey. - [Make a difference](https://www.quad.com/employees/qlife-wellness-rewards/make-a-difference): Earn QLife rewards by dedicating time to community service and giving back to someone in need. - [Wellbeing Activities](https://www.quad.com/employees/qlife-wellness-rewards/wellbeing-activities): Choose from a variety of activities such as webinars, virtual classes and videos that will help you learn more. - [5k Walk](https://www.quad.com/employees/qlife-wellness-rewards/5k-walk): The QLife 5K is a chance to be with family, bond with co-workers and motivate their health journeys together. - [Media resources](https://www.quad.com/about/media-resources): Find media resources, including logos, from Quad to use across web and print while following our guidelines. - [Quad Care](https://www.quad.com/employees/quadcare): QuadCare is a Wisconsin-licensed daycare service provided to Quad employees and community members in a number of locations. - [Quad MKE](https://www.quad.com/employees/quadmke): Quad MKE: Connecting Milwaukee to careers. Beyond jobs, we nurture potential, reflect diversity, and uplift the community. Join us! - [Content creation](https://www.quad.com/solutions/creative/content-creation): Partner with Quad's content studio for flexible production, cutting-edge technology and full-service creative to elevate your brand across channels. - [Terms of Service](https://www.quad.com/legal/terms-of-service): Explore Quad's Terms of Service. Protect your data, understand usage rights, and ensure a safe browsing experience. - [Cookie Policy](https://www.quad.com/legal/cookie-policy): Understanding Quad's Cookie Usage: We use first & third-party cookies for functionalities, site performance, & targeted advertising. - [Suppliers](https://www.quad.com/suppliers): Explore a collection of links to essential tools and resources for Quad suppliers, including Quad Contacts and Specifications for Vendors. - [Co-mail Solutions](https://www.quad.com/clients/co-mail-solutions): Co-Mail Production Solutions Specifications: Specifications and guidelines for supplying prepress files to Quad. - [Locations](https://www.quad.com/about/locations): With scores of strategically located printing plants and service centers across the globe, our people and platform are wherever you need us. - [Environmental, Social & Governance](https://www.quad.com/about/esg): Explore Quad’s ESG Report to see how we’re advancing sustainability and fostering positive impacts for our stakeholders - [Intelligence](https://www.quad.com/solutions/intelligence): Quad marketing intelligence, unique data-driven analytics, targeting and campaign management for effective omnichannel marketing amid cookie depreciation. - [Accelerated Marketing Insights by Quad](https://www.quad.com/solutions/intelligence/accelerated-marketing-insights): Accelerated Marketing Insights offers brands a better way to test messaging and creative to gain consumer insights and market research for product launch. - [Production](https://www.quad.com/solutions/production): Tailored solutions for real-time goals. Leverage expert resources, innovative tech and postal optimization for seamless brand success. - [Media](https://www.quad.com/solutions/media): MX: Media by Quad provides integrated media solutions for brands that want to reach customers on all channels. - [Direct Marketing](https://www.quad.com/solutions/media/direct-marketing): Optimize direct mail with Quad's data-driven solutions. Dynamic strategies for cost-effective results. Access our 2023 direct marketing report - [Directly Speaking podcast](https://www.quad.com/industries/dtc/directly-speaking-podcast): DTC marketing leaders of today and tomorrow share their stories, discuss their brands, and compare notes on trends in the marketing landscape. - [Packaging](https://www.quad.com/solutions/production/packaging): Quad packaging solutions include strategy, creative, premedia, cartons, pressure labels, tags, envelopes, inserts and more. - [In-store](https://www.quad.com/solutions/production/in-store): Quad's in-store solutions create engaging signage & point-of-purchase displays for a complete in-store experience. 3D design, print, kitting - [Print](https://www.quad.com/solutions/production/print): At Quad, we pioneered processes and innovations that are the cornerstone of the industry, and we’ve spent decades perfecting the art of print. - [Industries](https://www.quad.com/industries): Learn more about our integrated solutions for marketers and content creators across a variety of industries. - [Consumer Packaged Goods](https://www.quad.com/industries/consumer-packaged-goods): From design & campaign creation to packaging and in-store, Quad's CPG solutions offer brand consistency, with sustainability at the core. - [Publishing](https://www.quad.com/industries/publishing): As part of our integrated marketing and publishing services, Quad prints everything from catalogs to product packaging and in-store displays. - [Financial Services](https://www.quad.com/industries/financial-services): Quad financial services deliver tailored end-to-end marketing solutions including data and media strategies to meet your marketing needs. - [Prepress tools](https://www.quad.com/clients/prepress-tools): Specifications and guidelines for supplying prepress files to Quad can be found here. Option to export to PDF below. - [Clients](https://www.quad.com/clients): Client Tools: Explore tools and resources for Quad clients. Links to essential tools and resources on this page. - [Corporate governance](https://www.quad.com/investor-relations/corporate-governance): Quad’s corporate governance guidelines establish processes and procedures to help ensure effective governance by the Board of Directors. - [Investor FAQs](https://www.quad.com/investor-relations/investor-faqs): Answers to frequently asked questions about Quad/Graphics shares and shareholdings, financial reporting, dividends and taxation. - [Annual reports](https://www.quad.com/investor-relations/annual-reports): Quad Annual Reports and Proxy Statements. These reports include financial statements and more investor related information. - [Stock & analyst information](https://www.quad.com/investor-relations/stock-information): View information about Quad/Graphics historical dividend details as well as current stock prices and forward-looking statements. - [SEC filings](https://www.quad.com/investor-relations/sec-filings): Quad/Graphics Investor Relations SEC Filings page contains information and links to statements filed with the SEC. - [Investors](https://www.quad.com/investor-relations): Our Investor Relations pages contain information about Quad/Graphics, Inc.’s business for stockholders, investors, and financial analysts. - [Direct-to-Consumer](https://www.quad.com/industries/dtc): Empowering DTC brands to dominate with innovative marketing solutions, omnichannel strategies and optimized customer experience. - [Retail](https://www.quad.com/industries/retail): Quad serves retail industries with full-service integrated marketing solutions for print, inserts, direct mail, and in-store display. - [Leadership](https://www.quad.com/about/leadership): Quad is led by an experienced leadership team committed to preserving our values-based culture while delivering on our brand promise. - [Joel Quadracci](https://www.quad.com/about/leadership/joel-quadracci): Joel Quadracci: Chairman, President & CEO. Transforming Quad into a global marketing powerhouse, continuing his father's legacy since 1971. - [Dave Honan](https://www.quad.com/about/leadership/dave-honan): Dave Honan: EVP & COO of Quad, transforming operations and finance. Journal Communications to Quad's growth. Marquette MBA & Wisconsin grad. - [Tony Staniak](https://www.quad.com/about/leadership/tony-staniak): Tony Staniak: Quad’s CFO, drives financial strategy since 2022. Ex-Sagence CFO, Arthur Andersen alum. UW grad, father of three, Badger games. - [Eric Ashworth](https://www.quad.com/about/leadership/eric-ashworth): Eric Ashworth: Leading Quad's Agency Solutions & EVP of Strategy. Ex-SGK president, a marketing expert fostering growth & brand effectiveness. - [Julie Currie](https://www.quad.com/about/leadership/julie-currie): Julie Currie: EVP & CRO at Quad, spearheads sales and client growth. Former FCM consultant, Nielsen leader, and active community member. - [Josh Golden](https://www.quad.com/about/leadership/josh-golden): Josh Golden: Quad's CMO, pioneering "frictionless marketing." Ex-Ad Age president with 20+ years of experience. NYU MBA, passionate connector. - [Don McKenna](https://www.quad.com/about/leadership/don-mckenna): Meet Don McKenna: Quad’s EVP & CAO, driving seamless marketing experiences. From Worldcolor to Quad, Don shapes customer-focused solutions. - [Steve Jaeger](https://www.quad.com/about/leadership/steve-jaeger): Steve Jaeger: Quad's CIO, embraces IT evolution. Joined in '94, UW-Whitewater alum. Enjoys golf and family. - [Rob Quadracci](https://www.quad.com/about/leadership/rob-quadracci): Rob Quadracci, CHRO at Quad, leads HR strategy, key integrations & DEI efforts. With a Ph.D. in I-O Psychology, he champions collaboration. - [Dana Gruen](https://www.quad.com/about/leadership/dana-gruen): Dana Gruen: Quad's legal expert, global compliance leader. Champion of ethical business. Michigan alum. Passionate golfer and music lover. - [Kelly Vanderboom](https://www.quad.com/about/leadership/kelly-vanderboom): Kelly Vanderboom: EVP & Treasurer for Quad, oversees QAS Operations and global logistics, dedicated to process efficiency and client needs. - [Anne Bauer](https://www.quad.com/about/leadership/anne-bauer): Anne Bauer: VP & Chief Accounting Officer at Quad. Expert in financial compliance & a key player in Quad's transformation. - [Tim Maleeny](https://www.quad.com/about/leadership/tim-maleeny): Tim Maleeny, Chief Client Strategy & Integration Officer at Quad, designs custom marketing solutions to optimize budgets and drive growth. - [Our brands](https://www.quad.com/about/our-brands): Our Quad brands help us deliver a better marketing experience through the line, from innovation and insights to execution and optimization. - [Our values](https://www.quad.com/about/our-values): Quad's values underpin our entire operation. They create and shape our culture, they’re our driving force, and they’re what set us apart. - [Our story](https://www.quad.com/about/our-story): Quad is a leading global provider of print and media solutions, a premier marketing services company and an award-winning creative agency. - [Privacy policy](https://www.quad.com/legal/privacy-policy): Quad is committed to protecting your privacy. Read our privacy policy to understand our policies & practices regarding your information. - [Home](https://www.quad.com/): Discover Quad's MX Solutions: Data driven intelligence, scalable creative and omnichannel media for efficient marketing and sustainable growth. - [About](https://www.quad.com/about): Our mission is to create more streamlined, impactful, and frictionless marketing solutions, from print and pixels to placement and packaging. - [Insights](https://www.quad.com/insights): Dig into the latest thought leadership geared to streamline your marketing experience based on Quad research, insights, data & other findings. --- ## Posts - [Quad earns a spot on MM+M Agency 100 at no. 26](https://www.quad.com/newsroom/quad-earns-a-spot-on-mmm-agency-100-at-no-26): Download PDF SUSSEX, WI, June 12, 2025 — Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing... - [The Weekly 10: marketing, media and industry statistics to know now — June 11, 2025 edition](https://www.quad.com/insights/the-weekly-10-june-11-2025-edition): From TikTok shopping demographics to NBA Finals audience woes, these are the data points we’re paying attention to right now. - [The Week in Consumer Packaged Goods: June 6, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-june-6-2025-edition): Tylenol enters the supplements market, Pop-Tarts partners with The Fantastic Four, Natural Light unveils the perfect Father’s Day gift. - [The Week in Commerce Marketing — Retail, E-commerce and DTC: June 6, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-june-6-2025-edition): Cat Footwear honors Caterpillar’s legacy with boot line, PayPal debuts first physical credit card, TJ Maxx launches sponsorship program for women, and more - [The Weekly 10: marketing, media and industry statistics to know now — June 4, 2025 edition](https://www.quad.com/insights/the-weekly-10-june-4-2025-edition): From Gen Z’s focus on at-home cooking to the growth of SMS marketing, these are the data points we’re paying attention to right now. - [Beauty and the beer](https://www.quad.com/newsroom/beauty-and-the-beer-craft-beer-packaging-designs-attract-shoppers): Quad’s study tracks how craft beer shoppers browse, showing which bold, eye-catching labels lead to a trip to checkout. - [2025 marketing calendar](https://www.quad.com/resources/research-and-tools/2025-marketing-calendar): Enhance your 2025 marketing campaigns with Quad's detailed calendar, showcasing crucial industry events and key dates. - [The truth about the evolution of in-store retail media in 2025](https://www.quad.com/resources/marketing-guides/retail-media-networks-for-cpg-brands): Explore four key considerations reshaping how CPG marketers and grocers approach in-store advertising, consumer engagement and campaign ROI. - [The Week in Consumer Packaged Goods: May 30, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-may-30-2025-edition): GoodPop launches “Summer of YES” campaign, Burt’s Bees debuts collab with Mike’s Hot Honey, PepsiCo debuts energy drink via Formula 1 partnership - [Made you look! Launch smarter with media that’s proven to resonate](https://www.quad.com/resources/on-demand-webinars/made-you-look-launch-smarter-with-media-thats-proven-to-resonate): Learn how agile testing can meet the evolving landscape of consumer attention with media that's proven to resonate. - [The Week in Commerce Marketing — Retail, E-commerce and DTC: May 30, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-may-30-2025-edition): Target drops Good & Gather Collab with Rodney Scott, Staples brings back the Easy Button, e.l.f. Cosmetics announces $1 price increase - [Postal, Paper & Logistics update: May 2025](https://www.quad.com/newsroom/postal-paper-logistics-update-may-2025): USPS gets a new PMG from the private sector to tackle losses. Paper markets are quiet; domestic freight steady; imports drop due to tariffs. - [The Weekly 10: marketing, media and industry statistics to know now — May 28, 2025 edition](https://www.quad.com/insights/the-weekly-10-may-28-2025-edition): From “Lilo & Stitch”’s box office blowout to trending meals on DoorDash, these are the data points we’re paying attention to right now. - [Betty expands leadership team with two new group creative directors](https://www.quad.com/newsroom/betty-expands-leadership-team): Kelly Roe and Nicole Meyer appointed to scale senior creative leadership at Betty amid agency momentum - [The Week in Consumer Packaged Goods: May 23, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-may-23-2025-edition): CPG brand news: Coca-Cola debuts Sprite + Tea, Oscar Mayer hosts the Wienie 500, Oreo releases cookie collab with Selena Gomez - [Statement of changes in beneficial ownership of securities](https://www.quad.com/sec-filings/0001127602-25-015404-index-htm): Filed: 2025-05-23 AccNo: 0001127602-25-015404 Size: 15KB - [Statement of changes in beneficial ownership of securities](https://www.quad.com/sec-filings/0001127602-25-015406-index-htm): Filed: 2025-05-23 AccNo: 0001127602-25-015406 Size: 6KB - [The Week in Commerce Marketing — Retail, E-commerce and DTC: May 23, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-may-23-2025-edition): Mattel debuts UNO Social Clubs, Urban Outfitters launches college-focused activation, Polaroid and MoMA collaborate on limited-edition camera and more - [Statement of changes in beneficial ownership of securities](https://www.quad.com/sec-filings/0001127602-25-015416-index-htm): Filed: 2025-05-23 AccNo: 0001127602-25-015416 Size: 6KB - [Statement of changes in beneficial ownership of securities](https://www.quad.com/sec-filings/0001127602-25-015418-index-htm): Filed: 2025-05-23 AccNo: 0001127602-25-015418 Size: 12KB - [Statement of changes in beneficial ownership of securities](https://www.quad.com/sec-filings/0001127602-25-015421-index-htm): Filed: 2025-05-23 AccNo: 0001127602-25-015421 Size: 6KB - [Statement of changes in beneficial ownership of securities](https://www.quad.com/sec-filings/0001127602-25-015423-index-htm): Filed: 2025-05-23 AccNo: 0001127602-25-015423 Size: 6KB - [Current report](https://www.quad.com/sec-filings/0001481792-25-000030-index-htm): Filed: 2025-05-23 AccNo: 0001481792-25-000030 Size: 495KB - [On aisle time: Tapping into non-conscious decision-making](https://www.quad.com/resources/marketing-guides/on-aisle-time-tapping-into-non-conscious-decision-making): This guide walks you through a real-world shopping trip, revealing what influences in-store choices and how brands can harness it. - [The Weekly 10: marketing, media and industry statistics to know now — May 21, 2025 edition](https://www.quad.com/insights/the-weekly-10-may-21-2025-edition): From the growth in local digital advertising to streaming’s share of total TV viewing, these are the data points we’re watching. - [The Week in Commerce Marketing — Retail, E-commerce and DTC: May 16, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-may-16-2025-edition): Lidl launches private-label meats, Crocs and Casio debut limited-time collab, Urban Outfitters partners with Nike on a new retail concept and more - [The Week in Consumer Packaged Goods: May 16, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-may-16-2025-edition): Jones Soda Co. partners with Crayola, Campari brings Crodino to the U.S., Kraft Heinz launches Heinz Verified program for restaurants and more - [Quad to participate in upcoming investor conferences](https://www.quad.com/newsroom/quad-to-participate-in-upcoming-investor-conferences): Joel Quadracci, President & CEO of Quad, and Tony Staniak, CFO of Quad, will participate in upcoming investor conferences. - [Why consumers want more IRL and tactile brand experiences](https://www.quad.com/insights/why-consumers-want-more-irl-and-tactile-brand-experiences): 5 takeaways from The Harris Poll “Return of Touch” survey for marketers to build a better brand experience for consumers with tactile experiences. - [The Weekly 10: marketing, media and industry statistics to know now — May 14, 2025 edition](https://www.quad.com/insights/the-weekly-10-may-14-2025-edition): From the rise of tactile marketing to the video podcasting boom, these are the data points we’re paying attention to right now. - [81% of Gen Z report wishing it was easier to disconnect from digital devices](https://www.quad.com/newsroom/81-percent-of-gen-z-report-wishing-it-was-easier-to-disconnect-from-digital-devices): New study by The Harris Poll and Quad shows that brands should blend physical and online touchpoints to drive engagement. - [The return of touch report: Reimagining consumer engagement in 2025](https://www.quad.com/resources/research-and-tools/return-of-touch-consumer-engagement-has-an-omnichannel-revival): What’s driving consumer engagement? Increasingly, it’s tactile and retail experiences that foster community, good vibes and deeper brand loyalty. - [The Week in Consumer Packaged Goods: May 9, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-may-9-2025-edition): 1800 Tequila debuts tequila diamond, Keurig Dr Pepper launches Price Lock Event, Brawny unveils brand refresh featuring new Brawny Man and more - [The Week in Commerce Marketing — Retail, E-commerce and DTC: May 9, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-may-9-2025-edition): Instacart launches party-focused delivery app, Lowe’s debuts AI assistant for associates, Under Armour unveils new performance backpack and more - [Quad expands digital in-store ad capabilities with Vistar Media](https://www.quad.com/newsroom/quad-expands-digital-in-store-ad-capabilities-with-vistar-media): New access to programmatic buying makes it easier than ever for CPGs to advertise on In-Store Connect by Quad. - [How marketers and publishers can cope with postal rate hikes and tariffs](https://www.quad.com/insights/how-marketers-and-publishers-can-cope-with-postal-rate-hikes-and-tariffs): Quad’s Don McKenna on how direct mail marketers, catalogers and publishers can cope with tariffs and rising postal costs. - [The Weekly 10: marketing, media and industry statistics to know now — May 7, 2025 edition](https://www.quad.com/insights/the-weekly-10-may-7-2025-edition): From Pinterest’s use as search engine to the Kentucky Derby’s viewership, these are the data points we’re paying attention to right now. - [Marketing to Gen Z: Trends lean to spicy, adventurous & global food flavors](https://www.quad.com/insights/marketing-to-gen-z-trends-lean-spicy-adventurous-global-food-flavors): Discover what factors are driving Gen Z’s food and flavor preferences — and what it means for CPG & restaurant marketers. - [The Week in Consumer Packaged Goods: May 2, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-may-2-2025-edition): Degree reintroduces Original Cool Rush scent, International Delight and Cinnabon collaborate, Mary Dowling Whiskey releases book and more - [The Week in Commerce Marketing — Retail, E-commerce and DTC: May 2, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-may-2-2025-edition): Saks partners with Amazon on luxury storefront, OpenAI improves the ChatGPT shopping experience, Duluth Trading Co. collaborates with Leinenkugel and more - [The Weekly 10: marketing, media and industry statistics to know now — April 30, 2025 edition](https://www.quad.com/insights/the-weekly-10-april-30-2025-edition): From projected Mother’s Day spending to the growth of digital video ad spending, these are the data points we’re paying attention to right now. - [Q1 2025 Quad Earnings Call](https://www.quad.com/events-presentations/q1-2025-quad-earnings-call): Quad (NYSE: QUAD) will hold a conference call at 8:30 a.m. ET on Wednesday, April 30, 2025, to discuss first quarter 2025 financial results. - [Quad reports first quarter 2025 results](https://www.quad.com/newsroom/quad-reports-first-quarter-2025-results): Quad reports results for the first quarter of 2025 reaffirming full-year 2025 financial guidance and repurchasing 1.2 million Quad shares year-to-date - [The Week in Consumer Packaged Goods: April 25, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-april-25-2025-edition): Fruit Riot and Olipop debut new cherry cola–inspired treat, Paulaner brings Spezi to the U.S., Sprite launches gamified mobile experience and more - [The Week in Commerce Marketing — Retail, E-commerce and DTC: April 25, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-april-25-2025-edition): Zales launches new brand platform “Own It,” Lil Wayne debuts NFL apparel collection, Beyoncé takes Cécred on the road with the Cowboy Carter Tour - [The Weekly 10: marketing, media and industry statistics to know now — April 23, 2025 edition](https://www.quad.com/insights/the-weekly-10-april-23-2025-edition): From Barnes & Noble’s 2025 brick-and-mortar store openings to the beauty industry’s projected growth, these are the data points we’re watching. - [Quad declares quarterly dividend of $0.075 per share](https://www.quad.com/newsroom/quad-declares-quarterly-dividend-of-seven-point-five-cents-per-share): Quad/Graphics, Inc. has declared a quarterly dividend of $0.075 per share on its common stock, as announced by the Board of Directors. - [Postal, Paper & Logistics update: April 2025](https://www.quad.com/newsroom/postal-paper-logistics-update-april-2025): The Postal Service seeks mid-July rate hikes on Market Dominant products. Canadian paper under USMCA has 0% tariffs. Freight market in a holding pattern. - [The Week in Consumer Packaged Goods: April 18, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-april-18-2025-edition): Pringles releases new variety with Miller Lite, Jell-O enters plant-based dessert category, Cap’n Crunch debuts orange cream offering and more - [The Week in Commerce Marketing — Retail, E-commerce and DTC: April 18, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-april-18-2025-edition): Nike releases Ja Morant collab with Kool-Aid, Puma rewards early-morning runners, Vestiaire Collective unveils ranking system for pre-owned fashion items - [The Weekly 10: marketing, media and industry statistics to know now — April 16, 2025 edition](https://www.quad.com/insights/the-weekly-10-april-16-2025-edition): From projected growth in Easter spending to the share of shoppers buying duped makeup, these are the data points we’re paying attention to right now. - [Marketing integration: Easy to promise, hard to pull off](https://www.quad.com/resources/blog/marketing-integration-easy-to-promise-hard-to-pull-off): True marketing integration isn’t about newfangled processes. It’s about the people who believe in unwavering collaboration. - [The Week in Commerce Marketing — Retail, E-commerce and DTC: April 11, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-april-11-2025-edition): Best Buy launches paid influencer program, Pacsun hosts pop-up Roadside Stand for festival-goers, Neiman Marcus launches fragrance subscription and more - [The Week in Consumer Packaged Goods: April 11, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-april-11-2025-edition): Miller High Life releases beer-infused record, Life launches functional cereal, Mtn Dew collaborates with Blind Barber to promote new flavor and more - [The Weekly 10: marketing, media and industry statistics to know now — April 9, 2025 edition](https://www.quad.com/insights/the-weekly-10-april-9-2025-edition): From consumers’ disillusionment with online shopping to the percentage of shoppers who have used AI tools and platforms and more. - [Quad to host call to discuss first quarter 2025 results](https://www.quad.com/newsroom/quad-to-host-call-to-discuss-first-quarter-2025-results): Quad (NYSE: QUAD) will host a conference call at 8:30 a.m. ET on Wednesday, April 30th, 2025, to discuss the first quarter 2025 results. - [The Week in Consumer Packaged Goods: April 4, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-april-4-2025-edition): Mrs. Meyers debuts pet care line, actor Glen Powell launches organic condiment brand, Absolut and Paris Hilton partner on Coachella activation and more - [The Week in Commerce Marketing — Retail, E-commerce and DTC: April 4, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-april-4-2025-edition): The Vitamin Shoppe launches supplement line for GLP-1 users, Target and Kate Spade debut collab, Urban Outfitters launches curator collections and more - [Tim Maleeny to expand Quad Agency Solutions leadership role](https://www.quad.com/newsroom/tim-maleeny-to-expand-quad-agency-solutions-leadership-role): Quad (NYSE: QUAD) announces Tim Maleeny as President of Quad Agency Solutions, succeeding Eric Ashworth, who will leave the company on May 1, 2025. - [Connected commerce testing: How to stick the landing in a unified marketplace](https://www.quad.com/resources/blog/connected-commerce-testing-how-to-stick-the-landing-in-a-unified-marketplace): Find out how pre-market testing can transform in-store marketing efforts and keep your brand ahead in a competitive landscape. - [The Weekly 10: marketing, media and industry statistics to know now — April 2, 2025 edition](https://www.quad.com/insights/the-weekly-10-april-2-2025-edition): From the growth in women’s sports revenue to the increase in pet parents in the U.S., these are the data points we’re paying attention to right now. - [Your guide to redefined seasonal marketing campaigns](https://www.quad.com/resources/marketing-guides/your-guide-to-redefined-seasonal-marketing-campaigns): Discover how to create impactful seasonal marketing campaigns that go beyond traditional retail calendars by leveraging data, testing and innovation. - [The Week in Commerce Marketing — Retail, E-commerce and DTC: March 28, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-march-28-2025-edition): Wayfair debuts ‘Verified’ program, The Vitamin Shoppe launches Hometown Stores concept, Home Chef collaborates with Minecraft and more - [The Week in Consumer Packaged Goods: March 28, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-march-28-2025-edition): Fireball rewards its oldest fans with a lifetime supply, Band-Aid and The Met collaborate, PLEZi Nutrition debuts sports drink and more - [Postal, Paper & Logistics update: March 2025](https://www.quad.com/newsroom/postal-paper-logistics-update-march-2025): Postmaster General DeJoy departs; USPS guides mailers on price changes, rejects PRC's service standards opinion; paper industry faces price hikes, cuts. - [The Weekly 10: marketing, media and industry statistics to know now — March 26, 2025 edition](https://www.quad.com/insights/the-weekly-10-march-26-2025-edition): From the average annual amount spent by Amazon shoppers to the secondhand apparel market’s growth, these are the data points we’re watching. - [Leveraging attitudinal data for a modern audience strategy](https://www.quad.com/resources/blog/leveraging-attitudinal-data-for-a-modern-audience-strategy): Quad marketing expert Todd McNab breaks down how to look past demographics to understand your consumer attitudinally and behaviorally. - [The Week in Consumer Packaged Goods: March 21, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-march-21-2025-edition): Wonder debuts snack cake line, Bush’s Beans partners with Seth Curry to launch personalized cans, Zing Zang debuts Dill Pickle Bloody Mary Mix and more - [The Week in Commerce Marketing — Retail, E-commerce and DTC: March 21, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-march-21-2025-edition): Omaha Steaks debuts a romance novel, Macy’s is developing a TV series, Instacart introduces new AI tools for online shoppers and more - [Why retailers should try an in-store retail media “treasure hunt” strategy](https://www.quad.com/resources/marketing-guides/why-retailers-should-try-a-retail-media-treasure-hunt-strategy): Lead customers through the aisles using in-store retail media digital displays by Quad to drive product discovery and increase basket sizes. - [The Weekly 10: marketing, media and industry statistics to know now — March 19, 2025 edition](https://www.quad.com/insights/the-weekly-10-march-19-2025-edition): From increased TV advertising spend on women’s sports to growth in confectionary sales, these are the data points we’re paying attention to right now. - [How to accelerate your direct mail marketing with rapid testing](https://www.quad.com/resources/blog/how-to-accelerate-your-direct-mail-marketing-with-rapid-testing): With the right testing approach, marketers can move faster and drive better results for their direct mail marketing from day one. - [The Week in Consumer Packaged Goods: March 14, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-march-14-2025-edition): Hostess and REDCON1 partner on protein offerings, Clorox debuts “Clean Feels Good” brand platform, Captain Morgan launches Sweet Chili Lime flavor and more - [The Week in Commerce Marketing — Retail, E-commerce and DTC: March 14, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-march-14-2025-edition): Dollar General debuts spring collection with Dolly Parton, Bath & Body Works unveils new Gingham+ store design, Casio collaborates with Barbie and more - [The Weekly 10: marketing, media and industry statistics to know now — March 12, 2025 edition](https://www.quad.com/insights/the-weekly-10-march-12-2025-edition): From Gen Z’s growing use of BNPL to the share of consumers switching to cheaper brands, these are the data points we’re paying attention to right now. - [Why the request for proposal (RFP) process needs a rethink](https://www.quad.com/resources/blog/its-time-to-rethink-the-rfp): Discover why the traditional RFP process may be holding you back — and how a smarter approach can lead to better partnerships and results. - [Financial services marketing must adapt as Gen X turns 60](https://www.quad.com/resources/blog/financial-services-marketing-must-adapt-as-gen-x-turns-60): The first members of Generation X are turning 60. Here's what professionals in financial services and marketing need to know. - [3 ways your health marketing strategy overlooks real people](https://www.quad.com/resources/blog/3-ways-your-health-marketing-strategy-overlooks-real-people): Health marketing strategies must revolve around people — not just devices — creating a seamless, relevant experience across every touchpoint. - [The Week in Commerce Marketing — Retail, E-commerce and DTC: March 7, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-march-7-2025-edition): Saucony debuts global brand campaign, Lowe’s and Home Depot both launch AI tools, Alice + Olivia takes over Bloomingdale’s and more - [The Week in Consumer Packaged Goods: March 7, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-march-7-2025-edition): Ben & Jerry’s and Rivian unveil modernized ice cream truck, Crystal Light debuts first alcoholic RTD offering, Sour Patch Kids launches Glow Ups - [What is dupe culture? And what do brands need to know?](https://www.quad.com/resources/blog/what-is-dupe-culture-and-what-do-brands-need-to-know): Uncover the meaning of dupe culture and its impact on consumer behavior and brand strategies amid rising financial pressures. - [Quad enters the branded solutions market](https://www.quad.com/newsroom/quad-enters-the-branded-solutions-market): Quad/Graphics Inc. (NYSE: QUAD) is expanding into the $26.6-billion branded solutions market helping marketers make more direct and meaningful connections. - [Your personalization strategy needs automated direct mail marketing](https://www.quad.com/resources/blog/what-your-personalization-strategy-needs-is-automated-direct-mail-marketing): Marketers face an uphill climb to personalize messaging to the right customer. One traditional channel continues to endure: direct mail marketing. - [The Weekly 10: marketing, media and industry statistics to know now — March 5, 2025 edition](https://www.quad.com/insights/the-weekly-10-march-5-2025-edition): Marketing stats: from the number of people consuming podcast content on YouTube to retailers’ increasing focus on connected commerce, and more - [Insurance marketing that humanizes the purchase experience](https://www.quad.com/resources/blog/insurance-marketing-that-humanizes-the-purchase-experience): Todd McNab, VP of Client Strategy, reveals how insurance marketing can balance data and emotion to connect with consumers. - [Brand vs. performance marketing: One winning strategy](https://www.quad.com/resources/blog/brand-vs-performance-marketing-one-winning-strategy): Jamie McGarry shares more on uniting brand and performance marketing to break down silos and generate more effective campaigns. - [Quad completes sale of its European operations to Capmont](https://www.quad.com/newsroom/quad-completes-sale-of-its-european-operations-to-capmont): Quad (NYSE: QUAD) announced that it has completed the previously announced sale of its European operations for €41 million to Capmont GmbH (“Capmont”). - [The Week in Commerce Marketing — Retail, E-commerce and DTC: February 28, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-february-28-2025-edition): Home Chef partners with SpongeBob SquarePants, Hanes launches collection with Urban Outfitters, Walmart unveils 3D gamified commerce experience, and more - [The Week in Consumer Packaged Goods: February 28, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-february-28-2025-edition): Spindrift enters better-for-you soda category, Knorr tackles fast-food fails in new campaign, M&M’s launches loyalty program and more - [How to test visual merchandising before launch](https://www.quad.com/resources/blog/how-to-test-visual-merchandising-before-launch): Save time and production costs with online, virtual, and in-store pre-market testing to improve your visual merchandising strategy. - [Quad partners with Adalytics to advance media protection and transparency](https://www.quad.com/newsroom/quad-partners-with-adalytics-to-advance-media-protection-and-transparency): Company implements protocols that prevent fraudulent activity, ushering in new levels of safety and visibility for digital media campaigns - [The Weekly 10: marketing, media and industry statistics to know now — February 26, 2025 edition](https://www.quad.com/insights/the-weekly-10-february-26-2025-edition): From Amazon’s worldwide ad spending to LinkedIn’s explosive growth in interactions, these are the data points we’re paying attention to right now. - [Brand packaging that wins the fight for shelf attention](https://www.quad.com/resources/blog/brand-packaging-that-wins-the-fight-for-shelf-attention): Winning the fight for shelf attention: How pre-market testing can inform brand packaging and ensure impact. - [Marketing to Gen Z: This generation’s focus on sustainability trends with caveats](https://www.quad.com/insights/marketing-to-gen-z-this-generations-focus-on-sustainability-trends-with-caveats): In this installment, learn how sustainability does (or doesn’t) impact Gen Z spending habits — and what it means for marketers. - [The benefits of 3D scanning technology for CPG](https://www.quad.com/resources/blog/the-benefits-of-3d-scanning-technology-for-cpg): Jamie McGarry breaks down why your CPG strategy should leverage 3D scanning for content creation at scale. Read the full story now. - [Statement of changes in beneficial ownership of securities](https://www.quad.com/sec-filings/0001127602-25-006489-index-htm): Filed: 2025-02-25 AccNo: 0001127602-25-006489 Size: 6KB - [5 ways health marketers can better use consumer data](https://www.quad.com/resources/blog/five-ways-health-marketers-can-better-use-consumer-data): Quad’s health marketing expert digs into how health brands can leverage household data for smarter consumer targeting - [Postal, Paper & Logistics update: February 2025](https://www.quad.com/newsroom/postal-paper-logistics-update-february-2025): Postmaster General DeJoy seeks successor; USPS faces uncertain future despite reduced losses from campaign mail; paper price hikes and logistics stabilize. - [The Week in Consumer Packaged Goods: February 21, 2025 edition](https://www.quad.com/insights/the-week-in-consumer-packaged-goods-february-21-2025-edition): Coca-Cola launches prebiotic soda, Blue Diamond Almonds and Mike’s Hot Honey collaborate, Rémy Martin celebrates hip-hop with limited-time bottles - [The Week in Commerce Marketing — Retail, E-commerce and DTC: February 21, 2025 edition](https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-february-21-2025-edition): Nike partners with Skims on new product line, Coach debuts “On Your Own Time” campaign, Walmart deploys AI agricultural price forecasting tool - [Q4 2024 Quad Earnings Call](https://www.quad.com/events-presentations/q4-2024-quad-earnings-call): Quad (NYSE: QUAD) will hold a conference call at 8:30 a.m. ET on Wednesday, February 19, 2025, to discuss fourth quarter 2024 financial results. --- ## Portfolio - [American Lung Association](https://www.quad.com/case-study/american-lung-association): An updated web design from Rise, a Quad agency, increases brand appeal, access and site performance for the American Lung Association. - [Summit Brewing Company](https://www.quad.com/case-study/summit-brewing): Summit Brewing Company needed breakthrough package design that could increase sales and create efficiencies in workflow. - [Holy City Brewing](https://www.quad.com/case-study/holy-city-brewing): Holy City Brewing's new sustainable packaging boosts industry reputation, sales and distribution with an eco-friendly & standout redesign. - [Nicklaus Children’s Hospital](https://www.quad.com/case-study/nicklaus-childrens-hospital): Nicklaus Children's Hospital & Rise: 36% social lead boost, 300% paid search lead boost, 68% paid search cost savings, 41% CPL cost savings. - [Hairless Dog](https://www.quad.com/case-study/case-study-hairless-dog): Favorite Child, part of Betty, a Quad agency, produced a bold brand redesign amplifying awareness and driving demand for Hairless Dog. - [ColourPop](https://www.quad.com/case-study/colourpop): ColourPop wanted to boost their return on advertising spend while also expanding their reach. They turned to Rise, a Quad agency. - [Mostly Made](https://www.quad.com/case-study/case-study-mostly-made): Favorite Child, the brand design arm of Betty, a Quad agency served as a one-stop-shop to rebrand and expand market share for Mostly Made. - [Broadcasting corporation](https://www.quad.com/case-study/enhancing-direct-marketing-strategies-with-transparent-print-and-postal-solution): Market headwinds and increasing postal costs, turned this broadcasting corporation Quad to enhance the performance of its marketing channels. - [Revitive](https://www.quad.com/case-study/revitive-fast-healthy-growth-by-using-amazon-and-google-strategically): In order to drive growth, Revitive turned to Quad to help them effectively navigate the digital marketing landscape. - [Christie's International Real Estate](https://www.quad.com/case-study/real-estate-case-study): Christie's International Real Estate turned to Quad's creative services to create a brand video that showcased luxury and sophistication. - [National health insurer](https://www.quad.com/case-study/case-study-tailored-local-marketing-made-diy-easy): Leading national health insurer benefits from the power of pre-approved templates online for controlled, in-market customization. - [National health insurance payor](https://www.quad.com/case-study/case-study-rapid-pre-market-testing-method-delivers-control-beating-results): Quad's rapid, pre-market testing method delivers control-beating results for this national health insurance payor. - [Avant](https://www.quad.com/case-study/avant): Avant's branding was limiting its ability to expand into products to benefit their audience. They turned to Favorite Child, part of Betty. - [PEMCO Insurance](https://www.quad.com/case-study/quad-case-study-pemco): PEMCO needed to steal back market share from national players to regain footing in its hometowns of Seattle & Portland. They turned to Betty, a Quad agency. - [Intuit QuickBooks](https://www.quad.com/case-study/quad-case-study-intuit): Intuit QuickBooks turned to Betty to enhance their relationship with accountants to improve overall sentiment and drive engagement. - [Stanley Steemer](https://www.quad.com/case-study/case-study-stanley-steemer): Stanley Steemer & Rise, a Quad agency: 541% ROI boost, 420% revenue growth, 76% cost reduction/job. Enhanced search strategy & targeting. - [DSC Laboratories & CVS Health Corporation](https://www.quad.com/case-study/dsc-laboratories-and-cvs-health-corporation): Learn how Quad partnered with CVS Health and DSC Labs to optimize packaging, cutting costs and enhancing efficiency. - [Oklahoma Today](https://www.quad.com/case-study/oklahoma-today): Oklahoma Today's unified direct mail & digital approach resulted in a 197% boost in orders, 23% more renewals, and a 71% revenue increase. - [Kasasa](https://www.quad.com/case-study/case-study-kasasa): Quad helped Kasasa streamline direct mail processes, boosting efficiency and personalization for local financial institutions. - [At Home](https://www.quad.com/case-study/case-study-at-home): At Home decor store reduced signage costs by 30% and enhanced customer experience with Quad's assistance. Discover their success story. - [Plow & Hearth](https://www.quad.com/case-study/case-study-plow-and-hearth): Plow & Hearth, from 1 store in 1980 to a digital leader. With Quad's CMS, they published 74% more pages and saved 27% on content hours. --- # # Detailed Content ## Pages > Quad provides quality branded solutions, company swag and logo merchandise, from creative ideation and dedicated support to global sourcing and fulfillment - Published: 2025-05-27 - Modified: 2025-05-28 - URL: https://www.quad.com/solutions/production/branded-solutions Home / Solutions / Production / Branded solutions MX: ProductionBranded solutionsPremium branded merchandise — simplified. From first concept to final delivery, we bring branded moments to life. What we doWhy usTalk to our teamWhat we doWhy usTalk to our teamBranded solutions designed to stand outStop juggling vendors and let us take on the heavy lifting. We manage logistics, so you can focus on maintaining brand consistency across your broader vision. It’s not just branding. It’s relationship building. We pair a dedicated team of brand stewards, including strategists, designers and merchandisers, with an expansive supplier network to connect your brand name to the communities that love it. Whether you need premium tradeshow giveaways, custom corporate gifts or employee recognition awards, Quad delivers personalized, end-to-end support to make every brand engagement count. Want to learn more? Smart merch starts hereDedicated supportFrom concept to delivery, our brand experts provide hands-on account management tailored to your needs. Global sourcingOur vetted partners supply ethically sourced, custom products across all categories worldwide. Warehousing and fulfillmentFlexible logistics and delivery powered by our nationwide network of distribution centers. Technology solutionsSimplify promotional product management with integrated marketing workflows and custom webstores for seamless ordering. Smart merch starts hereDedicated supportFrom concept to delivery, our brand experts provide hands-on account management tailored to your needs. Global sourcingOur vetted partners supply ethically sourced, custom products across all categories worldwide. Warehousing and fulfillmentFlexible logistics and delivery powered by our nationwide network of distribution centers. Technology solutionsSimplify promotional product management with integrated marketing workflows... --- > Elevating brands with integrated marketing solutions. Join 2,100+ leaders experiencing enhanced MX and impactful results. Let's build together. - Published: 2025-04-24 - Modified: 2025-05-28 - URL: https://www.quad.com/engage/built-on-quad Better marketing is built on QuadKeep your marketing machine running at full capacity, without a hitch. More channels, less capacity. Endless data, never enough time. Rising expectations, shrinking budgets. From audience strategy and media planning to content creation and campaign execution, Quad’s marketing experts specialize in solving the problems that are slowing you down. Better targetingBetter content productionBetter campaignsBetter targetingAction-based audience strategyYou're not imagining it — 37% of ad spend is wasted due to imprecise targeting. We help you reclaim that wasted spend with smarter, sharper targeting. Our household data covers 97% of U. S. adults, giving you access to unique behavioral insights, passions and purchasing patterns that power high-impact campaigns Right message. Real people. Every time. Talk to our experts50years of experience in customer data management 92%of U. S. households reached with Quad’s data 3B+continuously re-validated data points Better content productionChaos-free creative executionIt’s not the idea that’s broken — it’s the handoff. Between strategy, creative, production and delivery, even the boldest concepts can quietly lose momentum. Whether you’re launching a campaign, refreshing a brand or creating cross-channel content, our full-service creative agency and powerhouse production capabilities deliver without compromise. No fumbled handoffs. No chaos. Just impact. Boutique brains. Global brawn. Talk to our experts2. 9million dynamic creative assets created annually 24/7asset production power 15+creative studios across the globe Better campaigns Integrated, cross-functional partnership47% of marketers say managing a complex web of partners is a major roadblock to smooth operations. When creative and media don’t align, campaigns end up fragmented,... --- > Shoptalk 2025: Quad's data-backed retail solutions ensure a seamless shopping experience at-home, online and in-store. - Published: 2025-03-13 - Modified: 2025-03-13 - URL: https://www.quad.com/engage/shoptalk-2025 Quad at Shoptalk 2025The seamless shopping experienceGuide customers seamlessly through every stage of their journey with data-driven audience targeting, bold creative and powerful production capabilities — all backed by a team of experts dedicated to turning interest into action and browsers into buyers. Yes! I want to learn how Quad can drive more store visits and fuel bigger baskets! First name *Last name *Company *Business email *Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Get started var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); setTimeout( => { document. getElementById("CampaignName"). value="014_Media_ShoptalkBOF"; }, "1000"); setTimeout( => { document. getElementById("elqCampaignId"). value="716"; }, "1000"); In-storeWhile many buyer journeys start online, the in-store experience remains vital. Most visits are for planned purchases, but impactful signage and messaging can spark impulse buys and brand exploration. With 50% of consumers wanting to see, touch and feel products before buying, physical stores offer sensory engagement unmatched by digital channels. Elevate your in-store presence with signage and displays that captivate and convert shoppers. OnlineTransform every... --- > Get the most out of your media spend by building an audience strategy driven by smarter, more resilient household-centered data. - Published: 2025-01-30 - Modified: 2025-01-31 - URL: https://www.quad.com/engage/build-a-smarter-audience-strategy-driven-by-smarter-data Build a better audience strategy driven by smarter dataGet to know your target customers and reach them in the moments that matter most through maximized media spend. Yes, I’m ready to reach my best customers! First name *Last name *Company *Business email *Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Get started var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); setTimeout( => { document. getElementById("CampaignName"). value="012_Intelligence_AudienceFirstStrategyBOF"; }, "1000"); setTimeout( => { document. getElementById("elqCampaignId"). value="687"; }, "1000"); Understand your best customersGain a more complete image of your ideal customer with Quad’s proprietary and syndicated data. With deep insights into behavior, passion and attitudes, we’ll map your customer’s holistic decision journey to uncover the touchpoints that drive action. Eliminate duplicative media spendData-rich insights based on consumer actions, behaviors and attitudes inform better predictive modeling and advanced personalization. In turn, audience marketing at scale reaches individuals with the right messaging and creative on the right channels in the right moments, so you’re delivering ROI across laser-targeted omnichannel activations. Discover... --- > NRF 2025: Quad's data-backed retail solutions ensure a seamless shopping experience at-home, online and in-store. - Published: 2025-01-09 - Modified: 2025-01-31 - URL: https://www.quad.com/engage/nrf-2025 Quad at NRF 2025The seamless shopping experienceGuide customers seamlessly through every stage of their journey with data-driven audience targeting, bold creative and powerful production capabilities — all backed by a team of experts dedicated to turning interest into action and browsers into buyers. Yes! I want to learn how Quad can drive more store visits and fuel bigger baskets! First name *Last name *Company *Business email *Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Get started var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); setTimeout( => { document. getElementById("CampaignName"). value="001_Brand_NRFBOF"; }, "1000"); setTimeout( => { document. getElementById("elqCampaignId"). value="658"; }, "1000"); At homeConsumers may use multiple devices and emails, but most have only one home. Quad’s data stack, centered on the household, uses 20,000+ attributes to deliver precise omnichannel messaging in the moments that matter most. A key point in a seamless omnichannel strategy? Marketing at home. In a crowded digital world, direct mail stands out, leaving a lasting impact. OnlineTransform every step of the shopping journey... --- > Quad helps you create authentic private-label brands that resonate with consumers, guiding every step from concept to production. - Published: 2024-12-19 - Modified: 2025-01-31 - URL: https://www.quad.com/engage/owned-brands-private-label Private labels: Crafting a winning store brand strategyWe're entering the store brands boomYour own brand is more than a product — it's the embodiment of your store's promise and values. With store brand sales hitting a record $236. 3 billion last year, now’s the time to revamp your private-label strategy with bold branding and packaging that sparks authenticity and boosts revenue! I’m ready to join the store brand revolution and transform my private-label brand! First name *Last name *Company *Business email *Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Get started var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); setTimeout( => { document. getElementById("CampaignName"). value="013_Creative_PrivateLabelOwnedBrandsBOF"; }, "1000"); setTimeout( => { document. getElementById("elqCampaignId"). value="660"; }, "1000"); De-bland your store brand with bold creativeLeverage a boutique creative agency that specializes in bold, dynamic and data-driven branding. Quad’s creative team delivers bespoke content that resonates with the right audiences, crafting an authentic private-label identity that builds consumer trust. From concept to campaign, we ensure your brand communicates your mission... --- > Discover USPS Promotions resources to enhance your direct mail campaigns with Quad's expert guidance and tools. Maximize your marketing impact today. - Published: 2024-12-06 - Modified: 2024-12-06 - URL: https://www.quad.com/clients/usps-promotions-resources HomeUSPS Promotions resourcesUSPS resources USPS Business Center Gateway tips and information How to enroll in USPS Postal Promotions USPS Postal Promotions approval process Mail Growth Incentive registration process Mail Growth Incentive submission job aid Informed Delivery Add-on campaign submission --- > Staying ahead of the latest retail marketing trends helps brands remain competitive while leaning into the latest innovations & data-informed strategies. - Published: 2024-12-05 - Modified: 2025-01-31 - URL: https://www.quad.com/engage/retail-trends 2025: Big growth with less stressRetail marketing is hard, but Quad empowers brands with winning strategies in-store, at shelf, in-home or on-screen. I want to stay a step ahead of the competition in 2025! First name *Last name *Company *Business email *Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Get started var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); setTimeout( => { document. getElementById("CampaignName"). value="014_Media_RetailTrendsBOF"; }, "1000"); setTimeout( => { document. getElementById("elqCampaignId"). value="637"; }, "1000"); In-store ingenuity that elevates the shopper experienceUnlock in-store retail media advertising for consumer brands with In-Store Connect by Quad to connect with highly receptive customers when they’re most ready to purchase. Digital displays are strategically placed in the aisles of your favorite local grocers to influence buying decisions. Retail marketing made easier with quality content at scaleFuel your content machine with the latest innovations that get your brand in more channels in less time. Create digital twins of your product with the help of 3D Commerce by Quad, to produce reality-grade,... --- > The new solution for CPG brand marketing: In-store retail media networks that reach customers where purchase decisions are made. - Published: 2024-12-04 - Modified: 2025-02-26 - URL: https://www.quad.com/engage/in-store-retail-media-for-brands In-store retail media for brandsFinally. An in-store advantage for CPG brands. Innovative in-store advertising takes brand marketing to the next level with digital signage. I’m ready for in-store retail media! First name *Last name *Company *Business email *Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Get started var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); setTimeout( => { document. getElementById("CampaignName"). value="014_Media_InStoreConnectBOF"; }, "1000"); setTimeout( => { document. getElementById("elqCampaignId"). value="620"; }, "1000"); Sorry, your browser doesn't support embedded videos. Breakout CPG branding momentsThis is retail media space made for CPG brands to shine — and convert. With a variety of in-store options, including digital kiosks, endcaps and vertical video banners, brands stand out in crowded aisles. Ideal for promotional messages, seasonal offerings and interactive QR codes, In-Store Connect by Quad gives emerging CPG brands a competitive edge right at the point of purchase. Impulse-inspiring in-store advertisingJust came in for milk and eggs? Likely story. In fact, 83% of 18- to 34-year-olds* consider themselves impulse shoppers — a... --- > At-Home Connect automates direct mail by integrating print and digital marketing, delivering timely, personalized messages to households at scale. - Published: 2024-11-15 - Modified: 2024-11-19 - URL: https://www.quad.com/solutions/technology/at-home-connect Home / Solutions / Technology / At-Home Connect MX: TechAt-Home ConnectSpark timely connections at home — personalized and cost-efficient direct mail automation at scale. Connected omnichannelComplement digital marketing with direct mail postcards by leveraging online customer interactions and life events to trigger timely, personalized promotions directly to households, creating seamless omnichannel experiences. Direct mail automationThe fully automated workflow manages everything from design, printing, sorting and mailing, ensuring efficient in-home delivery. Accurate household data and mailing information validated in partnership with USPS. Timely deliveryAt-Home Connect seamlessly integrates with CRM systems or top marketing automation platforms, ensuring timely direct mail, reaching target customers at the perfect moment. Measurable impactAccess campaign management with real-time reporting and analytics. At-Home Connect provides live delivery updates and response performance insights. 0B+direct mail pieces printed and mailed annually0+active clients trust our direct mail solutions0+years of proven expertise in media solutionsThe Quad differenceOperation excellenceWith 50+ years in creative production and postal distribution, Quad delivers unmatched efficiency, driving superior ROI. Speed to marketQuad’s fully automated platform and 24/7 in-house print production ensure faster direct mail delivery with precision. Personalization & relevanceQuad’s best-in-class personalization platform leverages consumer behavior and insights to trigger hyper-relevant marketing messages. More from QuadBeing an enlightened marketer means being an informed marketer. Let’s get up to speed. Collin Delrow2025-06-09T16:24:36-04:00Made you look! Launch smarter with media that’s proven to resonateCollin Delrow2025-06-09T16:24:36-04:00On-demand webinars|Collin Delrow2025-05-12T14:50:40-04:00The return of touch report: Reimagining consumer engagement in 2025Collin Delrow2025-05-12T14:50:40-04:00Research & tools|Collin Delrow2025-05-08T14:16:13-04:00How marketers and publishers can cope with postal rate hikes and tariffsCollin... --- > 3D Commerce by Quad elevates e-commerce product photography by transforming objects into relightable, reality-grade digital twins usable in any environment - Published: 2024-11-01 - Modified: 2025-01-31 - URL: https://www.quad.com/engage/3d-scanning-services-for-e-commerce-sales 3D e-commerce product imageryFast. Versatile. At scale. 3D Commerce by Quad transforms products into reality-grade 3D digital twins. One scan. Unlimited uses. I'm ready to see 3D Commerce by Quad in action! First name *Last name *Company *Business email *Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Get started var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); setTimeout( => { document. getElementById("CampaignName"). value="013_Creative_3DCommerceBOF"; }, "1000"); setTimeout( => { document. getElementById("elqCampaignId"). value="613"; }, "1000"); For demonstration purposes only. One and never doneElevate e-commerce imagery and get your product to market faster with just one 3D scan that can be used endlessly, in applications such as videos, virtual 2D photography, AR/VR and more. Allow mobile app and website visitors to visualize apparel and accessories in virtual try-on (VTO) mode, so they can see themselves in your products and purchase with confidence. 3D Commerce by Quad delivers detailed accuracy at every angle. Let customers to take a 360° omnidirectional spin that puts your product in the best light for... --- > Watch the latest on-demand marketing webinars and other virtual events featuring Quad marketing-experience experts, brand owners and industry leaders. - Published: 2024-08-22 - Modified: 2024-08-22 - URL: https://www.quad.com/resources/on-demand-webinars HomeOn-demand webinarsWatch the latest on-demand marketing webinars and other virtual events featuring Quad marketing-experience experts, brand owners and industry leaders. Search for: Made you look! Launch smarter with media that’s proven to resonateCollin Delrow2025-06-09T16:24:36-04:00May 30th, 2025|Tags: Accelerated Marketing Insights, Consumer Behaviors, Consumer Packaged Goods, Direct, Intelligence, Interactive, Media, Packaging, Retail, Thought Leadership| Seasonal in-store activations for OTC brandsCollin Delrow2024-11-21T15:07:35-05:00November 21st, 2024|Tags: Gated, Health, In-store, Production, Retail Media Networks, Technology| Proactive retail: Redefining seasonality & amplifying in-store successCollin Delrow2025-01-27T10:57:37-05:00November 20th, 2024|Tags: Gated, Production, Retail, Retail Media Networks, Technology| Grow audiences with actions, not attributesCollin Delrow2024-12-02T15:17:37-05:00October 22nd, 2024|Tags: Data and Analytics, Gated, Intelligence, Media| How to balance brand with demand Collin Delrow2024-10-17T14:10:52-04:00October 17th, 2024|Tags: Creative, Data and Analytics, Gated, Media, Technology| Simplifying disruption, demand and data for financial services marketingCollin Delrow2025-02-07T15:28:27-05:00September 5th, 2024|Tags: Financial Services, Gated, Intelligence, Marketing Experience, Media| How CPG marketers can align brand building and demandCollin Delrow2024-08-29T12:19:03-04:00August 29th, 2024|Tags: Commerce, Consumer Packaged Goods, Creative, Gated, Media, Technology| Nurturing trust: How to craft personalized connections in health marketingCollin Delrow2025-02-27T16:22:02-05:00May 23rd, 2024|Tags: Data and Analytics, Gated, Health, Intelligence, Media, Technology| Breaking into RetailCollin Delrow2024-09-12T15:25:04-04:00May 10th, 2024|Tags: Commerce, Consumer Packaged Goods, Creative, Gated, Intelligence, Media, Production, Retail, Technology| 12NextLoad More Posts --- > Today’s marketing thought leaders and experts discuss their strategies, background and forward-looking views in this round-up of Quad’s marketing videos. - Published: 2024-08-22 - Modified: 2024-08-22 - URL: https://www.quad.com/resources/videos HomeVideosToday’s marketing thought leaders and marketing experts discuss their strategies, background and forward-looking views in this round-up of Quad’s marketing videos.   Search for: Crafting seasonal in-store campaigns that stand outCollin Delrow2024-12-05T17:05:04-05:00December 4th, 2024|Tags: Interactive, Production, Retail, Retail Media Networks, Technology| Quad Analytics on attitudinal segmentationCollin Delrow2024-11-27T12:11:47-05:00November 25th, 2024|Tags: Data and Analytics, Health, Intelligence, Interactive| Building breakthrough brandsCollin Delrow2024-11-27T12:17:55-05:00November 18th, 2024|Tags: Branding, Consumer Packaged Goods, Creative, Intelligence, Interactive, Media, Production, Retail, Technology| How excess complexity screws up marketing and makes marketers miserableCollin Delrow2025-05-14T10:23:18-04:00November 18th, 2024|Tags: Creative, Intelligence, Interactive, Marketing Experience, Media, Production, Strategy, Technology| Building Blocks: Neurosurgeon Dr. Theodore Schwartz on the mysteries of the brain and its role in performanceCollin Delrow2024-11-04T11:08:26-05:00September 16th, 2024|Tags: Building Blocks, Thought Leadership| Building Blocks: Adweek Chief Experience Officer Jenny Rooney’s lifelong love affair with ‘mazagines’Collin Delrow2024-09-04T15:13:16-04:00May 14th, 2024|Tags: Advertising, Building Blocks, Magazines, Production, Thought Leadership| Building Blocks: Entrepreneur and philanthropist John Hope Bryant on the power of financial literacy to change destiniesquadmxstg2024-08-19T11:22:40-04:00January 23rd, 2024|Tags: Building Blocks, CMO, Financial Services, Leadership, Strategy, Thought Leadership| Building Blocks: Marketing legend Antonio Lucio on building a team, learning from failure and perfecting your craftquadmxstg2024-08-19T11:26:35-04:00September 5th, 2023|Tags: Building Blocks, CMO, Leadership, Strategy, Thought Leadership| Building Blocks: Flowcode CEO Tim Armstrong on how to be a brilliant entrepreneurGaron Benner2024-08-19T11:25:32-04:00June 18th, 2023|Tags: Building Blocks, CMO, Leadership, Media, Strategy, Thought Leadership| 12NextLoad More Posts --- > Quad’s marketing guides provide actionable strategies on topics such as data management, personalization, marketing complexity, budgeting and more. - Published: 2024-08-22 - Modified: 2024-10-16 - URL: https://www.quad.com/resources/marketing-guides HomeMarketing guidesQuad’s marketing guides provide actionable strategies through marketing white papers and playbooks on topics such as data management, personalization, marketing complexity, budgeting and more.   Search for: The truth about the evolution of in-store retail media in 2025Collin Delrow2025-06-02T14:55:29-04:00June 2nd, 2025|Tags: Commerce, Consumer Behaviors, Consumer Packaged Goods, Gated, Media, Packaging, Retail, Retail Media Networks, Technology| On aisle time: Tapping into non-conscious decision-makingCollin Delrow2025-05-22T17:21:57-04:00May 22nd, 2025|Tags: Accelerated Marketing Insights, Commerce, Consumer Behaviors, Consumer Packaged Goods, Gated, Intelligence, Retail| Your guide to redefined seasonal marketing campaignsCollin Delrow2025-03-31T14:56:04-04:00March 31st, 2025|Tags: Consumer Packaged Goods, Gated, Media, Production, Retail, Retail Media Networks, Strategy, Technology| Why retailers should try an in-store retail media “treasure hunt” strategyCollin Delrow2025-03-21T14:38:12-04:00March 21st, 2025|Tags: Advertising, Consumer Packaged Goods, DTC, Ecommerce, Gated, Media, Retail, Retail Media Networks, Strategy, Supply Chain, Technology| The trends driving “dupe” culture mainstreamCollin Delrow2025-04-01T10:30:52-04:00February 7th, 2025|Tags: Commerce, Consumer Behaviors, Consumer Packaged Goods, Data and Analytics, Gated, Retail, Strategy| The 2025 audience strategy guideCollin Delrow2025-04-01T10:30:29-04:00January 30th, 2025|Tags: Data and Analytics, Gated, Homepage, Intelligence, Media, Strategy| Retail trends to watch in 2025Collin Delrow2025-02-07T15:31:58-05:00January 7th, 2025|Tags: Consumer Behaviors, Gated, Partnerships, Research and Surveys, Retail, Strategy| Boost, recharge, repeat: 3 winning tactics marketers can learn from functional beveragesquadmxstg2025-01-06T17:36:38-05:00October 14th, 2024|Tags: Consumer Behaviors, Consumer Packaged Goods, Downloadable, Production| 100% ready to buy: A guide to in-store retail media for CPG marketersCollin Delrow2025-02-07T15:31:10-05:00September 16th, 2024|Tags: Consumer Packaged Goods, Gated, Media, Retail, Retail Media Networks, Technology| 12NextLoad More Posts --- > Find marketing research reports and other tools for marketing to help build or expand your brand marketing strategy. - Published: 2024-08-22 - Modified: 2024-08-22 - URL: https://www.quad.com/resources/research-and-tools HomeResearch & toolsFind marketing research reports and other tools for marketing to help build or expand your brand marketing strategy. Search for: 2025 marketing calendarCollin Delrow2025-06-09T14:31:41-04:00June 2nd, 2025|Tags: Advertising, Calendar, Consumer Packaged Goods, DTC, Innovation, Media, Packaging, Retail| The return of touch report: Reimagining consumer engagement in 2025Collin Delrow2025-05-12T14:50:40-04:00May 13th, 2025|Tags: Consumer Behaviors, Creative, Direct, Gated, Intelligence, Marketing Experience, Media, Print, Production, Research and Surveys, Technology| Increasingly omnichannel: Today’s consumer shopping behaviorsCollin Delrow2025-03-05T17:21:56-05:00January 7th, 2025|Tags: Commerce, Consumer Behaviors, Consumer Packaged Goods, Downloadable, DTC, Ecommerce, In-store, Retail| December 2024 marketing calendarquadmxstg2024-12-03T12:55:21-05:00December 2nd, 2024|Tags: Advertising, Calendar, Innovation| November 2024 marketing calendarquadmxstg2024-11-29T13:44:30-05:00November 4th, 2024|Tags: Advertising, Calendar, Innovation| October 2024 marketing calendarCollin Delrow2024-11-29T13:45:34-05:00October 7th, 2024|Tags: Advertising, Calendar, Innovation| Put your data to the testCollin Delrow2024-08-26T11:39:43-04:00August 26th, 2024|Tags: Consumer Behaviors, Data and Analytics, Intelligence, Interactive| 5 ways marketers can offset postal rate increasesCollin Delrow2025-02-07T15:25:12-05:00August 14th, 2024|Tags: Direct, Gated, Media, Print, Production| 3 production partner deal-breakersCollin Delrow2025-02-07T15:21:58-05:00July 30th, 2024|Tags: Agencies, Gated, Production, Strategy| 12NextLoad More Posts --- > Browse Quads library of insights on integrated marketing solutions. - Published: 2024-08-19 - Modified: 2024-08-22 - URL: https://www.quad.com/resources/blog HomeBlogIn the Quad marketing blog, find the latest tips and insights to elevate your marketing strategy, branding, workflows and results. Search for: Marketing integration: Easy to promise, hard to pull offCollin Delrow2025-04-14T11:21:16-04:00April 14th, 2025|Tags: Agencies, Marketing Experience, Thought Leadership| Connected commerce testing: How to stick the landing in a unified marketplaceCollin Delrow2025-04-07T12:12:39-04:00April 3rd, 2025|Tags: Accelerated Marketing Insights, In-store, Intelligence, Production| Leveraging attitudinal data for a modern audience strategyCollin Delrow2025-03-25T17:31:18-04:00March 25th, 2025|Tags: Audience Strategy, Data and Analytics, Financial Services, Intelligence, Media, Strategy| How to accelerate your direct mail marketing with rapid testingCollin Delrow2025-03-14T12:17:45-04:00March 14th, 2025|Tags: Accelerated Marketing Insights, Direct, Health, Intelligence, Media| Why the request for proposal (RFP) process needs a rethinkCollin Delrow2025-04-01T10:30:09-04:00March 12th, 2025|Tags: Consumer Packaged Goods, Creative, DTC, Financial Services, Health, Homepage, In-store, Intelligence, Marketing Experience, Media, Packaging, Production, Retail, Technology| Financial services marketing must adapt as Gen X turns 60Collin Delrow2025-03-10T17:04:04-04:00March 10th, 2025|Tags: Consumer Behaviors, Data and Analytics, Financial Services, Intelligence, Media, Strategy| 3 ways your health marketing strategy overlooks real peopleCollin Delrow2025-03-10T16:56:22-04:00March 10th, 2025|Tags: Audience Strategy, Consumer Behaviors, Data and Analytics, Health, Intelligence, Media, Strategy| Your personalization strategy needs automated direct mail marketingCollin Delrow2025-04-01T10:29:50-04:00March 6th, 2025|Tags: At-Home Connect, Data and Analytics, Direct, Homepage, Intelligence, Media, Print, Technology| What is dupe culture? And what do brands need to know? Collin Delrow2025-06-09T15:00:29-04:00March 6th, 2025|Tags: Commerce, Consumer Behaviors, Consumer Packaged Goods, Creative, DTC, Ecommerce, Packaging, Retail, Strategy| 12NextLoad More Posts --- > Transforming your retail brand with technology, maximize visibility and drive growth with smart in-store digital displays and real-time analytics. - Published: 2024-06-21 - Modified: 2025-05-28 - URL: https://www.quad.com/solutions/technology/in-store-connect Home / Solutions / Technology / In-Store Connect In-Store ConnectPrecision in-store retail media Who we serveOur offeringWhat we thinkTalk to our teamSorry, your browser doesn't support embedded videos. Retail isn’t an easy world. We get it. We’ve been there, done that, and put in the work. We understand the challenges you’re facing because we’ve walked in your shoes and felt those struggles first-hand. We’re a diverse band of specialists and experts with roots in retail who have a desire to transform the industry through technology. We are full-service partners who leverage dynamic digital technology – anchored in our history in retail, a deep understanding of the CPG landscape, and experience in advertising – to help brands and retailers maximize their visibility and drive revenue growth. Who we serveOur smart digital displays are strategically placed throughout the store of your favorite retailer to drive direct consumer connections in-store and at the moment of purchase. Retailers Empowers retailers with cutting-edge digital technology to monetize their physical space with their own in-store media network, connecting brands and shoppers. CPG brand marketers Provides a strategic in-store retail media network advertising channel to connect with and engage highly receptive customers at the point of purchase, maximizing purchase intent. The Quad differenceTeam of retail experts Content strategy, development, & production customized to your needs Audit, installs & service Real-time content updates with A/B testing support Near real-time analytics & reporting Durable digital signage designed for retail environments Digital-fueled in-store networkOne-size-fits-all never really fits all. Why should... --- > Quad launches the first U.S automated scanning solution, using advanced computer vision to create photorealistic 3D models for e-commence. AR/VR and more. - Published: 2024-06-18 - Modified: 2025-06-06 - URL: https://www.quad.com/solutions/creative/content-creation/3d-commerce Home / Solutions / Creative / Content creation / 3D Commerce 3D CommerceReality-grade 3D scanning at scale Our offeringWho we serveWhat we thinkTalk to our teamThis video is for demonstration purposes only. For marketers who need to move fast and efficiently, Quad introduces the first automated scanning solution in the U. S. Using Covision Media’s leading-edge computer vision and machine learning technology, Quad delivers the industry’s finest quality and geometry in a relightable 3D model. Increasing marketing velocity and meeting KPIs at scale has never been easier. Each 3D model can be utilized for a range of applications including e-commerce, 2D virtual product photography, 360 omnidirectional spin, virtual try-on (VTO), AR/VR experiences and more. ApplicationsSuitable for scaled delivery of rigid products including footwear, small handbags/accessories, toys, tools and more with a maximum object size of 15. 75” x 15. 75” x 19. 7” (40cm x 40cm x 50cm) These images are for demonstration purposes only. Virtual 2D Photography Easily produce photorealistic 2D photos at any angle from a single scan Product Videos Create multiple product videos from one 3D scan AR/VR Integrate relightable 3D models into augmented and virtual reality environments VTO Use assets in virtual try-on technologies for mobile apps and websites Generative AI Add reality-grade 3D image assets to generative AI databases Who we serveOur all-new solution simplifies content creation workflows, maximizes reach and amplifies brand impact with a single digital asset. Retailers Improve the online store experience for brands and consumers with e-commerce enhancement, inventory optimization and... --- > Quad’s strategic technology solutions help optimize workflows, automate manual processes, centralize assets and streamline production. - Published: 2024-04-16 - Modified: 2025-05-28 - URL: https://www.quad.com/solutions/technology Home / Solutions / Technology MX: Tech Tailored technology to streamline your businessOur offeringOur workWhat we thinkTalk to our teamQuad’s strategic technology solutions help brands connect marketing strategy, content creation, analytics and personalized engagements across offline and online channels. Our smart tech solutions are tailored to the needs of each brand to automate manual processes, tighten production time and improve speed-to-market across all available media and channels. The Quad differenceCustomized to meet your business needsEach solution is designed to fit your organization. Centralize marketing assets and coordinate at scaleEasily plan, activate, and update core content. Streamline workflows for maximum efficiencyReduce complexity and mistakes while expediting campaigns and production. Improve production efficiencies with AILeverage AI to scale your marketing strategies and accelerate reach. Quad's offeringPlanning & content managementStrategize, plan and manage campaigns and personalization at scale across online and offline channels. Centralize content management to create and activate omnichannel campaigns with ease. Direct mail automationMake direct mail function like an email with real-time connections with customers. Extend marketing touchpoints to direct mail as a complement to digital activations. Local marketingKeep it local! Localized marketing must be nationally consistent but locally relevant. Quad’s local marketing platform supports cross-channel execution with tailored precision. Retail media networkOptimize your retail media network through easy navigation, collaboration and management. Leverage the latest technology for retailers to monetize in-store aisles. Magazine publishingEnable workflow management, print operations, quality verification and manufacturing plans, all within a single platform. Success storyDitch the manual process and gain real marketing returnsDiscover how... --- > Quad's creative suite delivers standout creative at scale, balancing branding and content needs effectively. Global studios & data-driven strategies. - Published: 2024-04-16 - Modified: 2025-05-28 - URL: https://www.quad.com/solutions/creative Home / Solutions / Creative MX: Creative Stand-out, scalable creative delivery, end-to-endOur offeringOur workWhat we thinkTalk to our teamSorry, your browser doesn't support embedded videos. The creative quality of a boutique agency + the speed and scale of a production powerhouseIn an era where brands must maximize impact while minimizing resources, Quad’s MX: Creative suite provides an end-to-end solution that delivers standout creative at scale to meet business objectives and gain stronger brand equity without sacrificing quality. By providing flexibility where it’s needed most, the MX: Creative suite helps marketers to balance the need for thoughtful branding and seemingly endless content created quickly and cost-effectively via ultra-efficient processes, connected technologies and a global network of highly skilled teams. To learn more about our full agency services and integrated creative AOR solutions, visit BettyAgency. com. The Quad difference50+ years of large-scope 24/7 production powerQuad consistently outputs highest-quality creative at scale. This results in over 200K images, audio and video created annually. 15+ studios across the globeQuad’s studios allow for streamlined on-location and in-studio collaboration. Our work is driven by an in-house networkOur network includes talented strategists, copywriters, art directors, photographers, videographers, premedia specialists and animation experts. Quad's offeringBrand strategy & designExpect bold, dynamic and data-driven branding and design. Quad’s creative strategy is built on consumer truths and market insights. Campaign ideationA precise and people-centric approach to brand action that creates bespoke content, driving demand with the right audiences. Premedia & adaptive designUtilize our always-on post-production capabilities, powered by cutting-edge technology, to... --- > Quad MX Solutions: Advanced technology and over 3B data points for smarter marketing decisions, offering scalable solutions across multiple channels. - Published: 2024-04-05 - Modified: 2025-05-28 - URL: https://www.quad.com/about/what-we-do HomeWhat we doQuad helps brands make trusted consumer connections across household, in-store and online with MX solutions tailored to your needs Our offeringOur workTalk to our teamWe’ve always been in the business of helping our clients reach real people. And using intelligence and advanced technology to do it. Quad has over 3B household data points, giving you strategic insights that you can use to make smarter decisions across multiple channels. Our advanced in-home media solutions, retail display and packaging solutions, and omnichannel media solutions help you build better marketing that’s more efficient, effective, and scalable in the places that mean the most. *Statista HH 2023 excluding PO Box **Continuously re-validated over the past 18 months Meet our MX solutions suiteFrom offline to online, across creative, production and media, fueled by intelligence and tech, our MX solutions suite of products and services is flexible and tailored to your unique needs. MX: IntelligenceMX: CreativeMX: ProductionMX: MediaMX: TechLearn more about MXClient successUnlock growth and achieve business goals with Quad’s integrated platform Collin Delrow2025-03-24T10:14:19-04:00 American Lung AssociationCase StudyCollin Delrow2025-02-27T11:27:55-05:00 Summit Brewing CompanyCase StudyCollin Delrow2024-09-24T13:00:27-04:00 Holy City BrewingCase StudyView all our workLet's get startedTell us what you need and we’ll connect you with Quad experts who can address your unique marketing needs. Get started --- > Explore MX at Quad and learn about how we provide marketers with a frictionless experience and smarter integration. - Published: 2024-04-03 - Modified: 2025-05-28 - URL: https://www.quad.com/solutions/what-is-mx Home / Solutions / What is MX? What is MX? MX is about improving the experience of marketers with less friction and smarter integration Our offeringOur workWhat we thinkTalk to our teamMarketing experience (MX) is the journey of every professional marketer, from campaign manager to chief marketing officer, as they carry out initiatives to build brand awareness, earn consumer trust and drive revenue for their business. As an MX company, Quad is committed to providing the best marketing experience we can for our clients, so they can focus on delivering the best customer experience to theirs. We do this with an MX solutions suite that is flexible, scalable and connected. Learn more about what we do Our MX solutions suiteSupported by data-driven intelligence and state-of-the-art technology, each MX solution is designed to streamline the complexities of marketing, reveal cost efficiencies, improve speed to market, strengthen marking effectiveness and deliver sustainable business value. Explore our solutionsClient successUnlock growth and achieve business goals with Quad’s integrated platform Collin Delrow2025-03-24T10:14:19-04:00 American Lung AssociationCase StudyCollin Delrow2025-02-27T11:27:55-05:00 Summit Brewing CompanyCase StudyCollin Delrow2024-09-24T13:00:27-04:00 Holy City BrewingCase StudyView all our workMore about MXCollin Delrow2025-05-15T16:54:27-04:00Why consumers want more IRL and tactile brand experiencesCollin Delrow2025-05-15T16:54:27-04:00Insights|Collin Delrow2025-05-12T14:50:40-04:00The return of touch report: Reimagining consumer engagement in 2025Collin Delrow2025-05-12T14:50:40-04:00Research & tools|Collin Delrow2025-04-14T11:21:16-04:00Marketing integration: Easy to promise, hard to pull offCollin Delrow2025-04-14T11:21:16-04:00Blog|Read more from QuadLet's get startedTell us what you need and we’ll connect you with Quad experts who can address your unique marketing needs. Get started --- > Investor Relations events and presentations containing information about Quad for stockholders, potential investors, and financial analysts. - Published: 2024-03-05 - Modified: 2025-02-10 - URL: https://www.quad.com/investor-relations/events-presentations HomeEvents & PresentationsApril 30th, 2025Q1 2025 Quad Earnings Call February 19th, 2025Q4 2024 Quad Earnings Call November 20th, 20242024 Investor Day October 29th, 2024Q3 2024 Quad Earnings Call August 28th, 202415th Annual Midwest IDEAS Conference July 31st, 2024Q2 2024 Quad Earnings Call June 12th, 2024June 2024 Sidoti Virtual Conference May 1st, 2024Q1 2024 Quad Earnings Call 12Next --- > Join Quad's newsletter for monthly updates on marketing insights, best practices, and tools for a streamlined marketing experience. - Published: 2024-03-05 - Modified: 2024-10-03 - URL: https://www.quad.com/quad-newsletter HomeMarketing trends and intel, straight to your inboxThe Quad Insights newsletter is our regular roundup (currently monthly) of the latest marketing news, trends, campaigns and other developments we’ve been monitoring, plus exclusive research and findings. Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. × var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; Subscribe function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); --- > Explore Quad's Managed Services to find configurable solutions catered to your unique business challenges and goals. - Published: 2023-11-13 - Modified: 2025-04-29 - URL: https://www.quad.com/solutions/production/managed-services HomeManaged ServicesConfigurable solutions for your unique business challengesYou’ve got big goals and big needs for your brand’s growth, but your time, team and budget simply can’t support the vision. That’s where Quad’s Managed Services comes in. We see you: juggling multiple vendors, suppliers, agencies and consultants while trying to scale production and maintain brand consistency. What if you could do it all with a single partner, locking arms with your team to streamline day-to-day operations? One partner. One big sigh of relief. From full-service production to scalable client support, Quad’s Managed Services fits your unique needs to drive business growth faster. Sorry, your browser doesn't support embedded videos. 0+Technology customers0Content experts producing 24/70+Content production locations across the globe0U. S. Studio Locations0Global Studio LocationsHow Quad can helpTechnologyContent ProductionSourcing & ProductionClient ServicesTechnology Quad’s technology innovation helps you navigate growth with confidence, including content management for omni-channel campaigns, asset management for localized initiatives and a dynamic personalization platform. Learn more Content Production A worldwide creative team that produces content assets such as photography, signage, 3D modeling, animation and video geared to showcase your brand message while cutting production time and dramatically increasing output. Learn more Sourcing & Production Global sourcing services, supply chain innovation and Quad’s complete print management model ensure you have control across channels while getting your best promotions into market faster and easier than ever before. Client Services Quad provides around-the-clock skilled expertise and resources to work within your team to help drive your marketing transformation so you can ditch... --- > Quad marketing, your partner in omnichannel health marketing. Gain insights, target audiences and execute impactful health campaigns. - Published: 2023-10-20 - Modified: 2025-03-24 - URL: https://www.quad.com/industries/health HomeHealthDrive better results with a different approach to health marketingAs a health marketer, you don’t have the time to juggle agencies, the resources to do it all yourself or the budget to get it wrong. What if there were a different way: more cost-effective, faster to market, bigger impact? You need an end-to-end, integrated approach—from data to creative to production to delivery—that accelerates strategies, streamlines marketing and amplifies results. At Quad, we’re different. Featured guide:The 2025 audience strategy guideThis guide breaks down the seven essential steps health brands must take to rocket-launch their audience strategy. Get the guideQuad ranked No. 22 on the 2024 MM+M Agency 1000+years in health marketing0+health clients in pharma, payors, providers and more0+specialized team membersBreakthrough branding that looks aheadConsumers have choices, and the health industry is crowded with competition. Marketers need breakthrough creative that sets them apart while still meeting regulatory requirements. Yet, modern brands can’t simply consider today or tomorrow. They need a specialized partner who helps them see in every anticipated—and unanticipated—direction while delivering branding, messaging and vision designed to capitalize on future opportunities. An integrated consumer experienceConsumers want to interact with the health brands that interest them wherever and whenever the customer wants, how they want. Health marketers need to know targeted consumers’ attitudes and habits and have an integrated, aligned, omnichannel engagement plan that uses available dollars wisely. Marketing made easierMarketers’ options can seem endless. One agency can help with market analytics and targeting. Another consults on compliance and data issues. Yet... --- > Browse Quad's case studies of customer success using our integrated marketing solutions. - Published: 2023-10-16 - Modified: 2025-05-01 - URL: https://www.quad.com/case-studies HomeOur workLearn how Quad can help streamline your marketing experience (MX) by browsing our collection of case studies. Search for: Collin Delrow2025-03-24T10:14:19-04:00 American Lung AssociationUpdated web design achieves brand appeal, access and performance goalsCollin Delrow2025-02-27T11:27:55-05:00 Summit Brewing CompanyA packaging partnership, perfectly brewedCollin Delrow2024-09-24T13:00:27-04:00 Holy City BrewingSustainable packaging drives salesCollin Delrow2024-08-14T12:55:50-04:00 Nicklaus Children’s HospitalRefreshing cross-channel efforts for increased leads and big cost savingsquadmxstg2024-08-14T12:51:08-04:00 Hairless DogBold brand redesign amplifies awareness and drives demandGaron Benner2024-09-04T12:03:35-04:00 ColourPopA bold beauty brand needed an equally bold social strategyquadmxstg2025-01-24T13:51:22-05:00 Mostly MadeA one-stop-shop to rebrand and expand market shareGaron Benner2025-02-13T17:13:26-05:00 Christie’s International Real EstateStunning sales video ignites brand voice and tractionGaron Benner2024-09-04T12:17:03-04:00 RevitiveFast, healthy growth by using Amazon and Google strategicallyGaron Benner2024-08-14T12:55:05-04:00 Broadcasting corporationEnhancing direct marketing strategies with transparent print and postal solutionsGaron Benner2024-09-30T16:56:23-04:00 National health insurerTailored, local marketing made DIY easyGaron Benner2024-05-06T14:12:48-04:00 National health insurance payorRapid, pre-market testing method delivers control-beating resultsGaron Benner2024-09-04T12:04:27-04:00 AvantRebranding a fintech company to more closely align with its audiencesGaron Benner2024-05-06T14:25:30-04:00 PEMCO InsuranceDriving regional awareness with a targeted brand campaignGaron Benner2024-08-14T12:58:16-04:00 Intuit QuickBooksDriving trust, engagement and new subscribers through integrated storytelling Collin Delrow2024-08-14T12:52:48-04:00 Stanley SteemerBoosting search revenue with hyper-local strategiesCollin Delrow2024-08-14T12:54:37-04:00 DSC Laboratories & CVS Health CorporationMore efficient packaging reduces costCollin Delrow2024-09-04T12:05:01-04:00 Oklahoma TodayCombined mail / digital campaign boosts subscribers & revenueCollin Delrow2024-09-04T12:01:40-04:00 KasasaTriggered direct mail program connects online and offline strategiesCollin Delrow2024-09-04T11:57:50-04:00 At HomeManaging in-store strategy and printCollin Delrow2024-07-23T14:43:53-04:00 Plow & HearthGaining efficiencies with an optimized workflow and new technology2,100+ brands are built on QuadIndustry leaders call on Quad when they need... --- > Read Quad’s ESG Report to learn about our initiatives for sustainable practices and enhancing stakeholder value - Published: 2023-09-28 - Modified: 2025-02-28 - URL: https://www.quad.com/about/esg/governance HomeGovernanceLiving by our code & doing the right thing. Our approach At the heart of Quad’s governance approach is our value of Do the Right Thing. We monitor and hold ourselves accountable for our behaviors. We establish and maintain policies and procedures that promote honesty and integrity. We act to protect our employees, clients and their consumers. We identify and prepare for emerging risks. "At Quad, 'Do the Right Thing' is more than a phrase. It is a governance strategy that helps us build stronger relationships, reduce risk and provide ongoing value to our stakeholders and partners. "Dana Gruen General Counsel, Corporate Secretary and Chief Risk & Compliance Officer Aligning with third party frameworksQuad’s governance efforts contribute to the following United Nations Sustainable Development Goals (SDGs) and targets. We use these goals and specific targets as guideposts for creating a better way for our company and stakeholders. Creating value through doing the right thingWe reduce risks to our business and our clients through formal risk management programs, including robust policies and procedures for data security and privacy as well as physical security of our locations. Ethics & compliance Quad’s approach to ethics and compliance is grounded in our value of Do the Right Thing. This value extends to all ethics and compliance-based programs. Reducing risk In compliance with our interest in transparency, Quad discloses all political donations from our executives related to the interests of the company and does not use corporate funds for political purposes. Responsible sourcingWe are creating... --- > Quad’s ESG Report details our efforts and strategies to drive sustainability and benefit all stakeholders involved - Published: 2023-09-28 - Modified: 2025-02-28 - URL: https://www.quad.com/about/esg/social HomeSocialSupporting Our Employees & Our Communities Our approach Taking care of our people and our communities means dedicating the time, energy and resources to contribute to their growth, success and well-being. Quad takes its responsibility to our employees and the communities in which we do business seriously, investing in programs, policies, practices and development efforts to ensure all feel safe, welcome, heard and supported inside and outside our walls. "At Quad, our values are at the center of our unique and welcoming culture, driving us to act with urgency and purpose to create a place where everyone can thrive. "Rob Quadracci Chief Human Resources Officer Aligning with third party frameworks Led by our values and guided by these SDGs, Quad invests in our employees’ career growth, their health, their safety and their total well-being. Quad’s people create a strong competitive advantage — so we take our responsibility to our people very seriously. Supporting Employees & CommunitiesDevelop Business Resource Groups By 2025, Quad commits to measuring our success in supporting the growth and development of our Business Resource Groups and their efforts to create a more inclusive environment. Increase Base Hourly Rate In 2022, continue to increase the base hourly rate for all U. S. employees to at least $15. 00. Measure Employee Engagement By 2025, measure our overall engagement score for U. S. employees annually, as well as by gender and race/ethnicity. Improve Employee Retention Through 2030, Quad commits to improving the percentage of new hires reaching one year of... --- > Discover how Quad’s ESG Report showcases our dedication to sustainability and meaningful changes for all involved. - Published: 2023-09-28 - Modified: 2025-02-14 - URL: https://www.quad.com/about/esg/environmental HomeEnvironmentalQuad has always been committed to being a more sustainable business. Our journey has taken on new momentum as environmental narratives and needs change. Our approach At Quad, we know that our efforts to have a positive impact on the environment have a ripple effect on our employees, our stakeholders, our communities and our world. We also understand that this is a journey, and even as we faced challenges in 2022 in some areas, such as with the paper supply chain, we continued to advance in others, including carbon emissions. Our efforts to minimize our impact on the environment — and to maximize our ability to create a better way for all of our stakeholders — contributes to our success as a marketing experience company. We are proud of our ongoing commitment to sustainability and the environment, and we continue to innovate and hold ourselves accountable to drive meaningful progress. Global environmental policy (English)Global environmental policy (Español)Global environmental policy (Polski)“Our belief that sustainability and profitability go hand in hand informs all of our efforts. ”Natalie Hahlen Director of Environmental Health & Safety Aligning with third party frameworksQuad’s environmental efforts most closely link to the following United Nations Sustainable Development Goals (SDGs) and targets. We use these goals to create a better way for our shared planet. Supporting our shared environmentWe have always believed that what is good for the environment is good for business. Protect forests Through 2030, Quad commits to protect, restore and promote sustainable use of terrestrial ecosystems,... --- > Quad helps you reach the front door, discover more sustainable solutions, bring teams together and put your budget where it matters most. - Published: 2023-09-07 - Modified: 2025-03-03 - URL: https://www.quad.com/suppliers/paper-specifications HomePaper SpecificationsView our plant specific paper specifications by location. California Riverside Florida Tampa Georgia The Rock Massachusetts Springfield Michigan Greenville New Jersey Westampton (East Park) Westampton (Stemmers) Pennsylvania Chalfont South Carolina Spartanburg Texas Lufkin Virginia Winchester Wisconsin Burlington Hartford Lomira Pewaukee Sussex (Headquarters) Sussex (Warehouse) West Allis West Virginia Martinsburg --- > Explore this collection of aggregated links to tools and resources for Quad employees and family members on this page. - Published: 2023-09-07 - Modified: 2024-11-27 - URL: https://www.quad.com/employees HomeEmployee tools & resourcesWe’ve aggregated links to essential tools and resources for employees and their families on this page. Looking for your work email, schedule, remote access or internal job listings? These resources can be found via InsideQuad. com. QLife Wellness Rewards Boost your wellness and your wallet QuadMed QuadMed homepage for employees Windhover Scholarships Scholarships for children of employees Quad Care Childcare for children of employees and the community --- > Windhover Scholarships are available to the children of Quad employees to help pay for tuition at any accredited educational institution. - Published: 2023-09-07 - Modified: 2025-03-07 - URL: https://www.quad.com/employees/windhover-scholars HomeWindhover scholars2025 – 2026 Windhover Foundation Scholarship Program The online Windhover Foundation Scholarship application for the 2025 – 2026 academic year has now closed. Key program datesApplicants will be notified of selection results by June 30, 2025Funds will be disbursed to Windhover Scholars by July 31, 2025 Please check back in December 2025 for information regarding the 2026 – 2027 scholarship application. Questions? See the Windhover Foundation Scholarship Frequently Asked Questions (English). See the Windhover Foundation Scholarship Frequently Asked Questions (Spanish). Contact the myQuad support team at myquad@quad. com or 1-866-275-3737. Windhover Scholarships are available to the children of eligible Quad employees. Funded by Quad and the Quadracci family’s Windhover Foundation, they are tax-free to the recipient and can be used to help pay for tuition, books and fees at any accredited educational institution. Students must apply for the scholarship each year.   --- > By participating in QLife Rewards, you will gain valuable information for your healthy life journey. - Published: 2023-09-07 - Modified: 2025-02-18 - URL: https://www.quad.com/employees/qlife-wellness-rewards HomeQLife Wellness RewardsLive Well. Get Rewarded. Achieve your 2025 wellness goals—and unlock rewards faster! Our QLife Wellness Rewards program offers a flexible approach to help you stay engaged in your wellness journey all year long. With a wide variety of activities and a points-based structure, you get to choose what works best for you. The more activities you complete throughout the year, the more points you earn, the bigger your reward! New this year: It is now easier to earn points throughout the year so you can unlock rewards faster as you achieve your wellness goals. With higher point values for many activities, and fewer points needed to progress through each level, we have made it easier to reach your maximum reward. Whether you want to add more movement to your day, focus on your financial goals, volunteer, or meet with a Wellness coach, QLife Wellness Rewards has something for everyone. How does it work? Step 1: Register or log in to Wellness Online powered by Personify Health* Step 2: Download the mobile app or bookmark Wellness Online powered by Personify Health on your desktop and sync your devices (like your mobile phone and/or smart watch) to easily complete and track daily activities (optional) Step 3: Browse the available activities on your desktop or in the mobile app Step 4: Complete the well-being activities that are right for you and track them in the Wellness Online powered by Personify Health platform Step 5: Earn points and get rewarded! With four... --- > Earn QLife rewards by dedicating time to community service and giving back to someone in need. - Published: 2023-09-07 - Modified: 2025-01-21 - URL: https://www.quad.com/employees/qlife-wellness-rewards/make-a-difference HomeMake a DifferenceQualifies as part of QLife Wellness Rewards. Opportunity Runs Jan. 1 – Dec. 31, 2025 Quad believes in the power of making a difference through acts of service, not only as a way to transform our local communities, but also to support life-long health and well-being. Volunteering has been proven to reduce stress, increase self-esteem, improve moods, lower blood pressure, lower rates of depression and anxiety, and it helps maintain a solid support system. Plus, sharing a volunteer story counts as 500 wellness points (available each month) for those participating in our QLife Wellness Rewards program. Submit your volunteer story to get points for the ‘Volunteer Activity’ for QLife Wellness Rewards. Submit your volunteer storyEnvíe su historia de voluntariadoGet InvolvedResearch shows that volunteering is good for health — and good for workplace culture 93%reported an improved mood 75%of U. S. adults feel physically healthier by volunteering 79%reported lower stress levels Opportunities to volunteerNot sure where to start? These organizations have opportunities to get involved and have been recommended by members of Quad BRGs. Veteran Support - The FrontlineFamily Advocacy - Working ParentsWomen's Empowerment - The CircleLGBTQIA+ Advocacy - PRIDEAdditional OpportunitiesVeteran Support - The Frontline The Frontline  The American Legion enhances the well-being of America's veterans, their families, our military and our communities by devotion to mutual helpfulness.    Disabled American Veterans is dedicated to a single purpose: empowering veterans to lead high-quality lives with respect and dignity.    Fisher House Foundation builds comfort homes where military & veteran families can stay free of charge, while a loved... --- > Choose from a variety of activities such as webinars, virtual classes and videos that will help you learn more. - Published: 2023-09-07 - Modified: 2023-10-19 - URL: https://www.quad.com/employees/qlife-wellness-rewards/wellbeing-activities HomeWell-Being ActivitiesQualifies as part of QLife Wellness Rewards. Opportunity Runs Jan. 1 – Oct. 31, 2023 Complete two Virgin Pulse "Journeys" May 1 - October 10 Develop new habits through multi-week guided courses that focus on various topics including getting active, emotional wellness, eating healthy, embracing diversity, cholesterol, nicotine use, alcohol use, pregnancy and many others! HOW TO COMPLETE: After May 1, go to QuadMed Wellness Online and login. To access these videos, click on the "Health" heading and select "Journeys" from the drop down menu. Contact quadwellness@quadmedical. com if you need help using this tool. Complete a preventative care activity on your "My Care Checklist" May 1 - October 31 The My Care Checklist is your handy assistant for staying on top of your preventive care activities like the flu shot, colonoscopies, dental and vision exams, annual health exam, among many others! HOW TO COMPLETE: After May 1, go to QuadMed Wellness Online and login. To access the My Care Checklist, click on the "Health" heading and select "My Care Checklist" from the drop down menu. Contact quadwellness@quadmedical. com if you need help using this tool. Review biometric screening results with a doctor Before October 31 After your screening, meet with your doctor to help you understand your risk levels, consider family history & lifestyle habits and work on a plan. HOW TO COMPLETE: Complete this visit with your doctor, and visit QuadMed Wellness Online and login. Click on the "Home" heading and select "Rewards" from the drop down... --- > The QLife 5K is a chance to be with family, bond with co-workers and motivate their health journeys together. - Published: 2023-09-07 - Modified: 2024-09-23 - URL: https://www.quad.com/employees/qlife-wellness-rewards/5k-walk HomeQLife 5K Walk/Run/RollAug. 24 – 25, 2024Join us for the fifth Annual QLife 5K Walk/Run/Roll. Choose your favorite street, find a scenic path, or adventure somewhere new! Partner up with your coworkers, grab a friend or your dog, or head out alone. The possibilities to participate are endless. This event qualifies for 150 points toward your QLife Wellness Reward. Learn more about the QLife Wellness Rewards program. Register today! The first 200 registrants get a free T-shirt or water bottle. Register nowFinished your 5K? To receive QLife Wellness Rewards credit, simply fill out this short form & submit your time. Submit hereNew this year! Help support the well-being of our communities. Help us celebrate the fifth anniversary of the QLife 5K Walk/Run/Roll by supporting the well-being of our communities. In honor of your participation in this event, consider making an optional donation to one of the charities below to help provide food to those in need. A donation is not required to participate in the QLife 5K Walk/Run/Roll. Hunger Task Force (WI-based) The only food bank that is both free and local in Milwaukee. Learn more about how the Quadracci family has been supporting this amazing organization to help end hunger in Wisconsin. Donate now. Feeding America (Nationwide) Feeding America is the largest charity working to end hunger in the United States. They partner with food banks, food pantries, and local food programs to bring food to people facing hunger. They advocate for policies that create long-term solutions to hunger.... --- > Find media resources, including logos, from Quad to use across web and print while following our guidelines. - Published: 2023-09-07 - Modified: 2025-03-18 - URL: https://www.quad.com/about/media-resources HomeMedia resourcesBy downloading any of these images, you agree that your use of these images will comply with our guidelines. You are not allowed to use these images to commercialize or otherwise sell products and services without the express written permission and license of Quad/Graphics, Inc. Have questions? Email: PR@quad. comLogosDownload PNG for web Download TIF for print Download PNG for web Download TIF for print Download PNG for web Download TIF for print Download PNG for web Download TIF for print Download JPG for web Download TIF for print Download JPG for web Download TIF for print Download JPG for web Download TIF for print Download JPG for web Download TIF for print Executive photosHarry V. QuadracciFounder Download JPGBetty QuadracciCo-Founder Download JPGJ. Joel QuadracciChairman, President & Chief Executive Officer, Quad/Graphics, Inc. Download JPGKathryn Quadracci Flores, M. D. Chief Executive Officer, QuadMed; President and Director, Windhover Foundation Download JPG --- > QuadCare is a Wisconsin-licensed daycare service provided to Quad employees and community members in a number of locations. - Published: 2023-09-07 - Modified: 2025-03-31 - URL: https://www.quad.com/employees/quadcare HomeQuad Care Childcare for the children of Quad employees and community members Our two Wisconsin-licensed Quad Care centers – located in Lomira and Sussex, Wis. – offer quality, affordable childcare for the children of Quad employees and community members. We care for children from six weeks old through 12 years old. In addition to traditional daycare, we offer summer camp, before- and after-school care and care on days when school is not in session. Our philosophyWe believe that each child is a unique individual. We are aware of our responsibility to meet each child’s social, emotional, intellectual, and physical needs. We provide developmentally appropriate programs that help children enjoy successful experiences. We aim to strengthen each child’s own cultural identity. We strive to provide an environment that is safe, clean, healthy and oriented to children. Classrooms are arranged with learning centers appropriate to the child’s developmental needs. Activity areas allow children the opportunity to explore, to experience and discover. We know that the strength of our program is the dedication of our teaching staff. We support our teachers with the training, resources and freedom to create a unique learning experience for children. Our teachers create a caring and nurturing atmosphere and foster each child’s creativity and positive self-image. We encourage positive methods of discipline, such as redirection. Our programs are designed to develop in children a sense of independence and respect for others. We understand parents are the most important adults in a child’s life. We strive to create a... --- > Quad MKE: Connecting Milwaukee to careers. Beyond jobs, we nurture potential, reflect diversity, and uplift the community. Join us! - Published: 2023-09-07 - Modified: 2025-02-28 - URL: https://www.quad.com/employees/quadmke HomeQuad MKEQuad MKE is a recruitment, training and retention hub that works to connect Milwaukee’s central city community to family-sustaining careers. Located in the Century City Tower in central Milwaukee, it represents Quad’s commitment to partnering with community leaders to bring much-needed investment to central Milwaukee neighborhoods. And it reflects Quad’s foundational values, which include enhancing the communities where Quad employees live and work and providing educational opportunities to more people. Project ImpactQuad is currently recruiting entry-level General Laborers within the city of Milwaukee to fill part-time, as needed openings in Sussex. Quad is committed to hiring hard working individuals and providing support to remove barriers to employment. Partnership with local community agency provides monthly career readiness workshops along with employment support to ensure the success of our employees prior to starting at Quad. Apply nowOur Goals Quad MKE's primary goal is to eliminate employment barriers by providing pre-employment training that covers essential skills, including financial literacy and workplace dynamics. Additionally, the center supports current employee-leaders in understanding the challenges faced by Milwaukee community members. Our Vision Quad MKE’s vision is to break down as many barriers as possible up front to allow employees to concentrate on building careers within Quad. More about Quad's community outreach A “better way” for MKE: Local partnerships help address immediate need and ensure long-term talent developmentquadmxstg2025-02-28T09:07:30-05:00October 1st, 2024| Empowering excellence: Rebecca Holappa recognized for 2024 Manufacturing Institute’s Women MAKE AwardCollin Delrow2025-02-28T09:09:57-05:00March 12th, 2024| Our community partnersQuad MKE collaborates with a variety of community organizations... --- > Partner with Quad's content studio for flexible production, cutting-edge technology and full-service creative to elevate your brand across channels. - Published: 2023-09-07 - Modified: 2025-05-28 - URL: https://www.quad.com/solutions/creative/content-creation Home / Solutions / Creative / Content creation MX: CreativeContent creationElevate your custom content with Quad's management, talent and tech to ensure you're not just showing up — you're showing up right. Our workWhat we thinkTalk to our teamPhotographyFrom large-volume e-commerce photography to custom on-location campaign work, Quad’s production teams can cast, schedule, book, shoot and deliver based on your real-time brand need. MotionFrom small-budget digital content, to big-budget live-action spots, our studio teams create, manage, shoot, edit and distribute motion content for brands across the globe. CGIOur CGI artists digitally render ultra-realistic images and videos — increasingly favored by retail clients — to enable a more adaptable 360º consumer experience. Automated 3D scanningCut down hours of manual work and unlock more creative opportunities with the first automated 3D scanner in the U. S. Transform a product into a relightable, reality-grade digital twin for omnichannel applications. AudioAward-winning music and sound design with audio recording and editing expertise to make streaming and broadcast productions heard loud and clear. 0+studios across the globe allow for streamlined on-location and in-studio collaboration0+studio experts including producers, directors, photographers, videographers, stylists, editors and GFX artists0Kimages, audio and video assets annuallySuccess storyChristie's International Real EstateChristie’s International Real Estate needed to produce an unforgettable brand video to leverage across social media platforms and bring their positioning of “where luxury lives” to life. There was just one catch – producing original live footage was not an option. With limited time, budget and licensing options, Quad’s studio team collaborated with... --- > Explore Quad's Terms of Service. Protect your data, understand usage rights, and ensure a safe browsing experience. - Published: 2023-09-07 - Modified: 2024-09-12 - URL: https://www.quad.com/legal/terms-of-service HomeTerms of ServiceQuad/Graphics, Inc. , with its principal place of business at N63 W23075 Highway 74, Sussex, WI 53089 (“Quad”), provides access to and use of its Internet-based Site (“Site”). BY ACCESSING AND/OR USING THE SITE, YOU AGREE TO BE BOUND BY THE FOLLOWING TERMS AND CONDITIONS OF USE (“Terms of Use”). Additional terms and conditions applicable to specific areas of this Site or to particular content or transactions are also posted in particular areas of the Site and, together with these Terms of Use, govern your use of those areas, content or transactions. These Terms of Use, together with applicable additional terms and conditions, are referred to as this “Agreement. ” The Terms of Use apply to all visits to the Site, both now and in the future. Quad reserves the right to change the Agreement, including the Terms of Use of the Site, from time to time at its sole discretion and without prior notice to you. Your use of the Site will be subject to the most current version of the Agreement posted on the Site at the time of each use, and your use of the Site following any such modification constitutes your agreement to follow and be bound by the Agreement as modified. Quad reserves the right to change the Site and its content from time to time at its sole discretion. Any new content, including new features that augment or enhance the current content such as the release of new products and services, are... --- > Understanding Quad's Cookie Usage: We use first & third-party cookies for functionalities, site performance, & targeted advertising. - Published: 2023-09-07 - Modified: 2024-09-12 - URL: https://www.quad.com/legal/cookie-policy HomeCookie Policy Cookie Settings --- > Explore a collection of links to essential tools and resources for Quad suppliers, including Quad Contacts and Specifications for Vendors. - Published: 2023-09-07 - Modified: 2025-03-21 - URL: https://www.quad.com/suppliers HomeSuppliersWe’ve aggregated links to essential tools and resources for Quad suppliers on this page. Note: Some will link out to third-party pages with logins. Working with QuadQuad is recognized for having the industry’s best approaches to addressing environmental matters, including strategies and solutions to maximize output and quality while minimizing our consumption of resources and waste generation. We expect our partners — contractors, subcontractors and suppliers — to help protect the environment in the countries and communities where they operate. For this reason, Quad insists on strict compliance with safety standards and environmental regulations. All contractors/vendors must be in compliance with all requirements set forth in our vendor guidelines and all applicable laws and regulations. In addition, vendors should aim for progressive improvement in their environmental performance, not only in their own operations, but in their operations with partners, suppliers and subcontractors. This includes adoption of cleaner production and pollution-prevention measures. Failure to comply with all of these requirements will result in work suspension. Quad contacts and specifications for vendorsSpecifications for supplied materials Quad contacts and specifications for supplied materials DownloadSpecifications for printed matter Quad contacts and specifications for printed matter DownloadSupplier specifications for roll paper Expectations for supplying roll paper to our plant locations DownloadPaper specifications Links to plant specific paper specifications Learn morePaper marketplace A list of roll stock that is currently for sale Learn moreAriba supplier informationSupplier onboarding Contact us about doing business with Quad Contact usSAP business network purchase order and invoice automation Contact information, FAQ’s,... --- > Co-Mail Production Solutions Specifications: Specifications and guidelines for supplying prepress files to Quad. - Published: 2023-09-07 - Modified: 2025-04-21 - URL: https://www.quad.com/clients/co-mail-solutions HomeCo-Mail Production Solutions SpecificationsMail Optimization Overview Periodical Distributive Multi-Mail Guidelines & SpecificationsPeriodical Multi-Wrap Guidelines & SpecificationsPeriodical Household Fusion Multi-Piece Guidelines & Specifications Marketing Mail Distributive Multi Mail Guidelines & SpecificationsMulti-Bind Inline Co-Mail Postal Savings Allocation ModelMarketing Mail Flats Multi-Bind Guidelines & SpecificationsMarketing Mail Household Fusion Multi-Piece Guidelines & Specifications --- > With scores of strategically located printing plants and service centers across the globe, our people and platform are wherever you need us. - Published: 2023-09-07 - Modified: 2024-09-04 - URL: https://www.quad.com/about/locations LocationsOur dedicated workforce and strategic locations enable us to service our clients around the world. And from Wisconsin to Wyszków, our global production capabilities offer 24/7, always-on support. Quad Global HeadquartersN61 W23044 Harry’s Way Sussex, WI 53089 414-566-6000 View on mapOfficesGaron Benner2025-03-11T15:22:22-04:00OfficesBetty ChicagoOne South Wacker Drive,3rd Floor, Chicago, IL 60606 612-399-0500 View on mapRise ChicagoOne South Wacker Drive,3rd Floor, Chicago, IL 60606 312-281-9933 View on mapBetty DelhiUnit 805, Pinnacle Tower, Shooting Range Road, Surajkund, Faridabad, India 121001 91-129-400-1805 View on mapQuad Flower Mound601 Silveron Boulevard, Suite 200, Flower Mound, TX 75028 972-899-5000 View on mapQuad Greenville640 South Main Street, Greenville, SC 29601 864-704-2968 View on mapBetty Hong KongUnit 3-4, 1/F, The Whitney, 183 Wai Yip Street, Kwun Tong, Kowloon, Hong Kong 852-3525-9900 View on mapRise Mexico CityReforma Latino – WeWork Av. Paseo de la Reforma 296, Mexico City, Mexico, 6600 312-281-9933 View on mapQuad Milwaukee4201 North 27th Street, 2nd Floor, Milwaukee, WI 53216 414-287-4350 View on mapBetty Minneapolis10 Northeast 2nd Street, Suite 220, Minneapolis, MN 55412 612-399-0500 View on mapQuad Morrisville251 Dominion Drive, Suite 105, Morrisville, NC 27560 844-488-3278 View on mapQuad New York City30 Irving Place, 2nd Floor, New York, NY 10003 View on map Production facilitiesGaron Benner2025-03-04T15:50:49-05:00Production facilitiesBogotáCalle 17, No. 41-34, Santafé de Bogotá, D. C. Colombia 57-300-290-7240 View on mapBurlington700 Black Hawk Drive, Burlington, WI 53105 262-539-4220 View on mapChalfont4371 County Line Road, Chalfont, PA 18914 215-822-3200 View on mapEast Longmeadow245 Benton Drive, East Longmeadow, MA 01028 413-525-8552 View on mapFranklinOne World Packaging Circle, Franklin, WI 53132... --- > Explore Quad’s ESG Report to see how we’re advancing sustainability and fostering positive impacts for our stakeholders - Published: 2023-09-07 - Modified: 2025-02-14 - URL: https://www.quad.com/about/esg HomeEnvironmental, Social & GovernanceSince our founding more than 50 years ago, creating a better way has run deep in Quad’s DNA. It has guided our understanding of what it means to be a good corporate citizen, inspiring creativity in how we address environmental, social and business challenges. EnvironmentalLearn moreSocialLearn moreGovernanceLearn more“Our desire to have a positive impact on the world around us runs deep. Joel Quadracci Chairman, President & CEO Defining what matters mostThe ESG framework helps us understand and manage our impacts, informs a clear strategy for approaching the complex ESG landscape, and organizes our goals and reporting. Materiality matrix & GRI standards Quad referenced the GRI Sustainability Reporting Standards to conduct a formal materiality assessment. Use of GRI standards advances the practice of sustainability reporting, enabling organizations and their stakeholders to act and make better decisions that create economic, environmental and social benefits for everyone. Assessment results in this matrix visually pinpoint the sustainability topics most important to our clients, employees and business leaders for reporting and future strategies. United Nations Sustainable Development GoalsThe UN’s 17 goals address high-level sustainability objectives such as supporting health and well-being, protecting ecosystems, fighting injustice and manufacturing responsibly. Quad’s Alignment with the SDGs Considering the SDGs in our materiality process has allowed us to participate in global areas of consequence and report on topics important to stakeholders as we continue our efforts to create a better way. Enduring culture and valuesQuad’s values are at the center of a unique culture that drives... --- > Quad marketing intelligence, unique data-driven analytics, targeting and campaign management for effective omnichannel marketing amid cookie depreciation. - Published: 2023-09-07 - Modified: 2025-05-28 - URL: https://www.quad.com/solutions/intelligence Home / Solutions / Intelligence MX: Intelligence Data-driven growth powered by unique audience insightsOur offeringWhat we thinkTalk to our teamFacing an ever-evolving media landscape, today’s marketers need to better understand audiences and create strategic campaigns while accessing the best consumer data available. Quad’s MX: Intelligence suite is powered by unique data at its core, fueling deep consumer analytics and holistic campaign management while providing extensive capabilities for research and testing. Together, Quad’s solutions enable brands to effectively plan and optimize fully integrated omnichannel campaigns. From household to in-store to online, Quad helps brands connect with their ideal customers and make the most of their marketing dollars. The Quad differenceHome is the one true identifierResilient, addressable data connects brands with real people. Fueled by unique dataConsumer analytics and custom research and testing provide understanding of ideal customers. Sophisticated targetingAdvanced audiences and predictive models engage the right individual at the right time. Quad's offeringUnique dataUtilize Quad’s resilient core data set, established at the physical household level, to enable addressable solutions across all media, at scale. Audience analyticsUnderstand who you are targeting with deeper audience insights and intent-driven audience models to drive more engagement and optimize messaging. Campaign measurementAccess transparent solutions that monitor, test, design, control and measure campaign performance against KPIs. Research & testingDive into consumer insights, brand health, competition and more with tailored studies and testing that promote better, more cost-effective outcomes. Marketing guideThe data you’re missing: Nine truths about the new world of data-informed marketingHow can you access more precise... --- > Accelerated Marketing Insights offers brands a better way to test messaging and creative to gain consumer insights and market research for product launch. - Published: 2023-09-07 - Modified: 2025-05-28 - URL: https://www.quad.com/solutions/intelligence/accelerated-marketing-insights Home / Solutions / Intelligence / Accelerated Marketing Insights MX: IntelligenceAccelerated Marketing InsightsLaunch with confidence. The pre-market testing suite for creative, messaging, and packaging that delivers real-world consumer insights in a fraction of the time and cost of traditional testing. Pre-market testing for all channels Make the best first impression with customized, pre-market testing, whether in-store, at-home or online. Virtual and experiential environments help refine design, messaging and offerings, ensuring optimized performance. Advanced analyticsMake smarter, faster decisions with advanced analytics, offering deep insights into critical audience preferences. Pinpoint what resonates most, avoid costly in-market corrections and drive decisions with confidence. Real-world consumer testingEquipped with cutting-edge technologies such as eye-tracking and facial coding, Quad’s two testing hubs provide live consumer research and on-site prototyping for validating assets in real-world settings. Addressable dataBring your brand closer to real consumers and optimize engagement by targeting personas backed by robust addressable household and segmentation data. 0%success with data-backed insights0xfaster at driving incremental revenue0+studies with real-life performance improvementThe Quad differenceTargeted precisionVirtual and experiential testing environments empower brands to refine go-to-market plans with impact. End-to-end solutionA complete, streamlined in-house system optimizes efficiency and quality throughout every testing stage. Innovation with speedEye-tracking, predictive AI and neuromarketing deliver fast, data-backed solutions to minimize risks. More from QuadBeing an enlightened marketer means being an informed marketer. Let’s get up to speed. Collin Delrow2025-06-09T16:24:36-04:00Made you look! Launch smarter with media that’s proven to resonateCollin Delrow2025-06-09T16:24:36-04:00On-demand webinars|Collin Delrow2025-05-22T17:21:57-04:00On aisle time: Tapping into non-conscious decision-makingCollin Delrow2025-05-22T17:21:57-04:00Marketing guides|Collin Delrow2025-05-08T14:16:13-04:00How marketers and publishers can... --- > Tailored solutions for real-time goals. Leverage expert resources, innovative tech and postal optimization for seamless brand success. - Published: 2023-09-07 - Modified: 2025-05-27 - URL: https://www.quad.com/solutions/production Home / Solutions / Production MX: Production Cutting-edge solutions your brand needsOur offeringOur workWhat we thinkTalk to our teamThe demand for consistent, scaled production is increasing, yet for many brands, internal resources are diminishing. Quad’s MX: Production suite offers brands flexible, full-service solutions tailored to real-time business goals and unique challenges. At Quad, foundational print expertise meets a dedication to innovation and client success to produce high-quality solutions across channels. When brands partner with our in-house experts, advanced technology, global production reach and postal optimization programs, they are free to focus on other critical business needs, leaving the heavy lifting to Quad specialists. The Quad differenceA robust suite of internal resourcesStrategists, creatives and executors at your fingertips. Leading-edge technology and automationConsumer analytics and custom research and testing provide understanding of ideal customers. Personalized & actionable recommendationsManufacturing operations that support high-quality, cost-effective production. Postal optimization programsAn array of programs that lead to significant end-to-end efficiencies and savings based on mail type, volume or region. Quad's offeringBranded solutionsTurn customers and employees into brand advocates with customized promotional products designed for real-world use. From strategy through fulfillment, Quad will deliver a branded solutions program tailored to your needs. Managed servicesSimplify workflows, boost ROI and accelerate potential with a tailored service model to meet ever-changing brand needs. Support your efforts with a dedicated team to understand your brand, provide tailored solutions and manage logistics. In-store experienceStreamline employee workflow while simultaneously elevating the shopper experience with our one-source in-store activations. From concept and design to... --- > MX: Media by Quad provides integrated media solutions for brands that want to reach customers on all channels. - Published: 2023-09-07 - Modified: 2025-05-28 - URL: https://www.quad.com/solutions/media Home / Solutions / Media MX: Media Integrated media solutions that deliver maximum ROIOur offeringOur workWhat we thinkTalk to our teamIt starts at home. We all have one place we call home, making it the best single common denominator for audience data. Everything we do begins with data, and Quad’s approach starts at home. This resilient data is the building block for understanding individuals and their purchasing behaviors. Quad can help brands reach real consumers and drive results through an integrated use of audience targeting and media activation across all channels — at scale. To learn more about our full agency services and integrated media AOR solutions, visit MeetRise. com. The Quad differenceSeamless integration, limitless reachQuad’s media solutions enable brands to activate omnichannel campaigns with ease. Data-fueled strategies to boost performanceLeverage deep consumer insights to improve marketing campaign results. Customized to suit your needsIntegrated or hybrid agency-of-record solutions and tactical media capabilities. Quad's offeringOmnichannel mediaIgnite integrated activations at scale, powered by data across digital, programmatic and traditional media with transparency at the core. Addressable media anywherePartner with Quad’s experts to activate your CRM and audience data on any channel, whether that’s offline or online. Commerce & retail mediaTap into immersive opportunities across both physical and digital spaces that connect your brand to consumers throughout their shopping journey. Content & creator marketingImprove efficiencies and effectiveness with tailored studies and consumer testing of creative for better results and market insights. Pair with Quad’s expertise in creator-led partnerships and creative. Success storyStanley Steemer... --- > Optimize direct mail with Quad's data-driven solutions. Dynamic strategies for cost-effective results. Access our 2023 direct marketing report - Published: 2023-09-07 - Modified: 2025-01-02 - URL: https://www.quad.com/solutions/media/direct-marketing HomeOptimize and accelerate your direct mailSmart marketers know the importance of direct mail. But rising costs and shifting headwinds are putting pressure on marketers—and their plans. We make sure marketers don’t have to choose between price and performance by combining cost-effective, data-driven solutions with proprietary technology. Our scalable, end-to-end solutions help you treat your direct mail more like email, test and learn at 6x the speed, and put critical dollars back into your plans. We can even help you print less – and be more effective. It’s more than direct. It’s dynamic. Our CapabilitiesBring your product concepts to life with Quad’s collaborative approach and leading-edge solutions for activating your brand. Audience targeting We deliver faster and deeper customer insights for both direct and direct + digital programs. Virtual testing Our Accelerated Marketing Insights platform can help you test and learn at 6x the speed. Learn moreSalesforce direct mail integration Nurture customers across channels with At-home Connect by Quad. Read MoreTransparent cost savings Our postal expertise allows us to deliver real transparency around cost savings. Efficiencies at scale Realize maximum postal savings while still being 100% targeted with MergedMail™ by Quad. Platform versatility We have the industry’s most expansive network of personalization capabilities. Client SuccessSee how we’ve helped clients increase direct marketing effectiveness with our integrated direct mail capabilities. Garon Benner2024-08-14T12:55:05-04:00 Broadcasting corporationCase StudyGaron Benner2024-05-06T14:12:48-04:00 National health insurance payorCase StudyCollin Delrow2024-09-04T12:05:01-04:00 Oklahoma TodayCase StudyArticles and insightsConnect online to offline strategies for cost-effective, high-impact campaigns. Collin Delrow2025-06-09T16:24:36-04:00Made you look! Launch smarter with... --- > DTC marketing leaders of today and tomorrow share their stories, discuss their brands, and compare notes on trends in the marketing landscape. - Published: 2023-09-07 - Modified: 2025-06-11 - URL: https://www.quad.com/industries/dtc/directly-speaking-podcast HomeDirectly Speaking podcastDTC marketing leaders of today and tomorrow share their stories, discuss their brands, and compare notes on trends in the marketing landscape. Hosted by Quad's VP of Strategic Sales at Quad / Head of DTC Strategy, Marcus Lancaster. Featured episodeSeason 4, Episode 4: Ryan Dennis On this episode of Directly Speaking, Global E-commerce Leader Ryan Dennis shares the powerful tactics for driving people to a store, building a sticky user experience and architecting the triple win with independent dealerships. We dive deep into AI and the trends around it, as well as the challenges around finding the most meaningful data to use as a marketer. Check us out! document. createElement('audio'); https://www. quad. com/wp-content/uploads/2025/06/Podcast-DirectlySpeaking-S04E04-RyanDennis. mp3DownloadPrevious episodesSeason 4, Episode 3: Michael Brandt, Ketone-IQ On the amazing data and feedback loops that selling DTC allows for a growing brand, the value of finding trusted partners, and more! https://www. quad. com/wp-content/uploads/2025/02/Podcast-DirectlySpeaking-S04E03-MichaelBrandt. mp3DownloadSeason 4, Episode 2: Chad Laurent, Sig Sauer On the unique challenges of marketing in the firearms e-commerce industry; his remarkable success with remarketing and streaming TV; and how he leverages A/B tests, NPS and lessons from other industries to optimize performance. https://www. quad. com/wp-content/uploads/2025/02/Podcast-DirectlySpeaking-S04E02-ChadLaurent. mp3DownloadSeason 4, Episode 1: John Puterbaugh, Quad On trends to expect in 2025, including contextual and IRL marketing, engaging consumers based upon next best action and the continuing evolution of measurement, personalization and retargeting (among many other things! ). https://www. quad. com/wp-content/uploads/2025/01/Podcast-DirectlySpeaking-S04E01-JohnPuterbaugh. mp3DownloadSeason 3, Episode 6: Yasmine Parrish, Fenty Beauty On the importance of authenticity in... --- > Quad packaging solutions include strategy, creative, premedia, cartons, pressure labels, tags, envelopes, inserts and more. - Published: 2023-09-07 - Modified: 2024-09-12 - URL: https://www.quad.com/solutions/production/packaging Home The art and science of packagingFrom concept and design to creation and structural testing, Quad offers an unparalleled range of advanced end-to-end packaging solutions. Package InSight by Quad studies packaging performance, consumer attention, and shelf impact, giving marketers a unique, data-driven view of how consumers engage with products. Our proprietary solution uses the latest in biometric technology, such as mobile eye-tracking, facial coding and brain activation to deliver the fullest picture of performance possible. These capabilities complement Quad’s robust measurement and analytics capabilities, giving brands and marketers an end-to-end view of the customer journey. Quad’s GlobalPassport™ program expands your company’s horizons and helps you manage your supply chain around the world. GlobalPassport™ leverages assets internationally to widen the reach of your product and maintain integrity and quality throughout the entire design, production and distribution process. And by working with Quad, you’ll be partnering with a world leader in packaging sustainability across the full lifecycle of your product, from design and production to reuse. State-of-the-art packaging solutionsBring your product concepts to life with Quad’s collaborative approach and leading-edge solutions for activating your brand. Packaging strategy Whether you’re looking to update a classic look with sustainable materials or launch a new brand with a unique package design, Quad will help you find the solutions you need for a custom fit for your product while meeting or exceeding industry standards and requirements. Packaging creative Evolve your brand’s image and create captivating customer experiences that can take your products to the next level.... --- > Quad's in-store solutions create engaging signage & point-of-purchase displays for a complete in-store experience. 3D design, print, kitting - Published: 2023-09-07 - Modified: 2024-09-12 - URL: https://www.quad.com/solutions/production/in-store HomeBe ready for what’s in-storeFrom concept and design to printing, kitting and fulfillment, Quad is your one-source solution for in-store. We do graphic, 3D and structural design work to bring your ideas to life — and everything we create is ultimately designed to be seamlessly, efficiently executed by your teams in-store. Quad produces best-in-class in-store materials by deploying state-of-the-art large- and small-format offset, plus the fastest digital presses in the industry. And we extend our client care with turnkey finishing services that include mounting, die-cutting, iCutting and hand assembly. Our one-source approach helps us to serve more than 20,000 retailers and deliver more than 150,000 kits on time, every month. A streamlined solution for all your in-store needsOur seamless, single-source approach can help you master every phase of in-store. Displays Quad’s in-house designers can collaborate with you to develop and build everything from floor stands and end caps to pallet displays and power wings to enhance brand awareness and amplify engagement. Permanent In-store There’s more to in-store than just signage. So, we’ve created permanent in-store experiences that are as engaging as they are enticing. LAMà® Displays Quad is a U. S. licensee, manufacturer and distributor of unique LAMà® Displays. Quick to assemble, portable and cost-effective, these cardboard materials are ideal for retail signage and presentations. Retail signage Let Quad help you make a fantastic first impression. Our in-store team creates signage that both inspires brand loyalty and entices new customers. Kitting & Fulfillment Quad provides warehousing, distribution, kitting and fulfillment solutions that... --- > At Quad, we pioneered processes and innovations that are the cornerstone of the industry, and we’ve spent decades perfecting the art of print. - Published: 2023-09-07 - Modified: 2024-09-12 - URL: https://www.quad.com/solutions/production/print HomeA foundation and the future of printOur print solutions are wide-ranging, innovative and deeply ingrained in the fabric of our company. This is where it all started. At Quad, we pioneered processes and innovations that are now a cornerstone of the print industry. And we’ve spent decades perfecting the art of print. We understand print’s enduring power, particularly when used in conjunction with our digital solutions. Quad’s print solutions include Direct Mail Printing, Magazines, Catalogs, Directories, Retail Inserts, Logistics Services, Paper Services, Commercial & Specialty Printing Print is PowerfulOur deep experience in print informs our thought leadership for marketing in the digital age. Garon Benner2024-08-14T12:55:05-04:00 Broadcasting corporationCase StudyCollin Delrow2024-09-04T12:05:01-04:00 Oklahoma TodayCase StudyOptimizing the power of printAt Quad, we utilize our print prowess to create solutions for clients that work hand-in-hand with digital executions. See how we’ve adapted print to the changing world. Collin Delrow2025-05-15T16:54:27-04:00Why consumers want more IRL and tactile brand experiencesCollin Delrow2025-05-15T16:54:27-04:00May 15th, 2025|Tags: Catalogs, Commerce, Consumer Behaviors, Consumer Packaged Goods, Creative, DTC, Health, Intelligence, Magazines, Media, Packaging, Partnerships, Print, Production, Research and Surveys, Retail, Technology|Collin Delrow2025-05-12T14:50:40-04:00The return of touch report: Reimagining consumer engagement in 2025Collin Delrow2025-05-12T14:50:40-04:00May 13th, 2025|Tags: Consumer Behaviors, Creative, Direct, Gated, Intelligence, Marketing Experience, Media, Print, Production, Research and Surveys, Technology|Collin Delrow2025-05-08T14:16:13-04:00How marketers and publishers can cope with postal rate hikes and tariffsCollin Delrow2025-05-08T14:16:13-04:00May 8th, 2025|Tags: Accelerated Marketing Insights, At-Home Connect, Catalogs, Direct, Intelligence, Magazines, Media, Print, Production, Strategy, Technology, Thought Leadership|Read more from Quad --- > Learn more about our integrated solutions for marketers and content creators across a variety of industries. - Published: 2023-09-07 - Modified: 2024-09-25 - URL: https://www.quad.com/industries HomeIndustriesNo matter the industry, we speak your language. Marketing leaders are under more pressure than ever to deliver high-impact, personalized, and consistent experiences for today’s consumers — all while operating in an ever-changing business environment. We help brands across industries succeed by connecting the dots of their marketing journey to reach and keep their customers in ways traditional and novel, innovative and streamlined, efficient and engaging. The Quad AdvantageExceed the demands of today’s customer environment. Deepen your relationships As the goals and priorities of your customers evolve, lasting partnerships can help you better address their challenges. Predict and solve for inefficiencies In an evolving marketplace we help brands reimagine their operations and processes to create a game-changing advantage. Intelligently create content at scale Address your clients’ increasing need for high-quality content with a complementary partner. Measure to maximize spend We’re driven by data-backed insights to help brands better allocate their marketing budget and get their best content in front of the right audience. All Quad IndustriesConsumer Packaged Goods Bring your brand to the forefront of consumers’ minds with strategies that stand out from the competition. Learn moreFinancial Services Respond to the changing needs of today’s consumer and build stronger customer relationships with our multi-channel approach. Read MorePublishing Tap into our industry-leading capabilities in magazines, books and journals for your individual needs. Read MoreRetail Create the consistent brand experience from in-store to online that will drive loyalty among consumers. Read MoreArticles and InsightsBenefit from Quad’s broad marketing expertise. Our experience in... --- > From design & campaign creation to packaging and in-store, Quad's CPG solutions offer brand consistency, with sustainability at the core. - Published: 2023-09-07 - Modified: 2025-02-27 - URL: https://www.quad.com/industries/consumer-packaged-goods HomeConsumer Packaged GoodsInspire shoppers to bring your brand homeEvery corner of the consumer-packaged goods industry is evolving at breakneck speeds. Compared to 2021, the average American household now makes 10+ more trips per year to buy food and beverages, per Circana. Quad helps brands win at-shelf with moving design, branding that connects, unmissable media and packaging that inspires purchase. Simplifying complex marketing challenges, we don’t just build creative — we design, prep and print it. We don’t just plan media — we surround campaigns with deep consumer insights to drive strategy and actionable reporting to inform what’s next. Discover how our team of makers and innovators can build a better Marketing Experience for your brand – and get consumers acquainted with your products faster. Featured content:3 winning ways to stand out in retail Empowering CPG Marketers for In-Store Success, from Branding to Cart. Find out how0+client partners crossing food, beverage, spirits, household, personal, pet and apparel0MMindividuals in our robust dataset0Bpieces of packaging content produced annuallyEmpowering brands to stand out against competitionFrom brand design and campaign creative, to packaging and in-store materials, Quad's CPG solutions deliver brand consistency and distinction across a fiercely competitive marketplace. Feel confident that your product is ready to conquer the market with both virtual and in-person prototyping and design testing. Flexible solutions, exceptional resultsQuad’s tailored point-of-sale, design, media and production solutions are built for CPG brands and their unique set of needs. Our clients get the quality and caliber of a specialty shop, plus the production... --- > As part of our integrated marketing and publishing services, Quad prints everything from catalogs to product packaging and in-store displays. - Published: 2023-09-07 - Modified: 2024-09-06 - URL: https://www.quad.com/industries/publishing HomePublishing with Quad As part of our integrated marketing and publishing services, Quad prints everything from catalogs and magazines to product packaging and in-store displays. Our commercial printing offerings are seamlessly integrated with our digital marketing services, allowing brands to reach consumers both offline and online — across digital, in-store and at their front door. Inform, Inspire, Engage Grow audiences and offer readers and advertisers more engaging experiences. Our expertise ranges from magazines and books to directories and journals, with integrated high-performance print and digital publishing solutions for whatever channel individual readers choose. Audience Development Grow and renew subscriptions with integrated audience-development campaigns. Cross-channel Delivery Create high-impact reader experiences that strengthen the brand and deliver content to readers through multiple channels. Flexible Print Platform From large-scale releases to special- interest solutions, leverage an integrated nationwide network of digital, gravure and web offset presses, finishing lines and mail processing facilities. Beyond the Page We’re more than an industry-leading printer. We can help you take your brand into new markets and reach new audiences. Drive Efficiency Lower go-to-market costs with powerful breakthroughs in mailing and related content distribution. Online to Offline Offer new content experiences and new revenue streams with mobile-activated print. Make an Impact Give readers the content they crave. Engage with innovative cover and page treatments that call out advertiser or special content. Workflow Automation Automate workflow and production for better creation, management and distribution through multiple channels. New Content Experiences Publishing is more than printing. See how we’re engaging... --- > Quad financial services deliver tailored end-to-end marketing solutions including data and media strategies to meet your marketing needs. - Published: 2023-09-07 - Modified: 2024-10-16 - URL: https://www.quad.com/industries/financial-services HomeFinancial ServicesMore than just money: End-to-end financial services marketing that mattersFinancial services marketing feels like a lot of push and pull: Create a brand steeped in tradition that also appeals to the next generation. Embrace today's technology but honor legacy-long processes. Gather all the data but comply with stringent compliance rules. All this while competing with fast-paced startups, waning public trust and increased demands for transparency and authenticity. At Quad, we’ve helped leading FinServ brands navigate this evolving landscape for more than 50 years. We provide end-to-end marketing solutions, including data strategies, content production, media, direct marketing and in-store/in-branch consulting that moves consumers from awareness to action to loyalty. Featured guide:Four strategies for scaling personalized financial services marketingDownload our guide for smart techniques for scaled personalized financial services marketing. Download now0+years in financial services marketing0+client partners in banking, insurance, credit cards and fintech0+specialized team membersData-first strategies built to engage new audiencesEver-evolving consumer expectations, new digital-first competitors and increasingly complex tech integrations force financial services marketers to choose smarter, more streamlined strategies that target and engage new audiences. Quad’s flexible, scalable and tailored solutions arm FinServ marketers with data and media strategies that captivate fresh prospects while increasing acquisition and building retention. Breakthrough creative that drives brand demandToday’s FinServ marketers need branding that breaks through a sea of sameness in a noisy, congested landscape. Establishing a unique identity has never been more difficult—or more imperative. From campaign strategy to video production to augmented reality and beyond, Quad’s deep content-building expertise helps... --- > Specifications and guidelines for supplying prepress files to Quad can be found here. Option to export to PDF below. - Published: 2023-09-07 - Modified: 2024-12-05 - URL: https://www.quad.com/clients/prepress-tools HomePrepress Tools Specifications and guidelines for supplying prepress files. Specifications guidelines and files NOTE: Most of the following imaging specifications are in Adobe Acrobat PDF files. Viewing PDF files requires Acrobat Reader or Acrobat Exchange software. If you do not have this software, follow this link to the Adobe Acrobat website, where you can download it. Direct digital output specifications for offset and gravure printing Submitting Digital Files to Quad Digital Proof Guidelines for Offset and Gravure How to Create and Supply Digital Images In-store Supplied File Standards Packaging Offset Lithographic Printing Specifications Packaging Flexographic Printing Specifications Specifications for variable imaging Digital Page and Image Specifications for Variable Imaging Other guidelines Quad/Disk for Macintosh Quad/Disk for Windows Quad Proof Report User Guide Supplied proof verification files Quad Chart – This file contains a combination of the industry standard IT8. 7/4 as well as a P2P target (gray balance verify). These targets are configured to be used with an X-Rite Isis. Both targets can be used to verify/validate different characteristics of your proof output. QuadCal Visualizer – This file contains a two-page collage of images to be used for visual comparison to a benchmark proof, or between proofers. The images contain sensitive grays, vignettes, flesh tones, and a full array of saturated colors to be used to identify many of the aspects of color reproduction accuracy. Standard datasets and profiles (The profiles and datasets are courtesy of SWOP. Please refer to the “Read Me” file included in the following file for... --- > Client Tools: Explore tools and resources for Quad clients. Links to essential tools and resources on this page. - Published: 2023-09-07 - Modified: 2025-05-15 - URL: https://www.quad.com/clients HomeClientsTo help Quad clients manage and streamline their workflow, we’ve aggregated links to essential tools and resources on this page. Note: Some will link out to third-party pages with logins. Quad client requirements Prepress files – Specifications and guidelines for supplying prepress files Paper specifications – Links to plant-specific paper specifications Mail Files – Specifications for submitting mail files Nonproduction-ready media, formats and specifications Production-ready formats and data specifications for Ink Jet Output (QuadTech Controllers) Production-ready formats and data specifications for Ink Jet Output (Non-QuadTech Controllers) FSC®-C084269 certificate of registration Chain of custody trademark usage requirements Supplier specifications for roll paper – Expectations for supplying roll paper to our plant locations Co-Mail production solutions specifications Other resource solutions Client resources Client Connect – Access to Quad’s Client Connect Qwiklink – Communicate more effectively with the facilities producing your work Workflow Solutions Hosted Services – Access to Quad’s Hosted Workflow Solutions Workflow Solutions Publisher’s Studio maps – Enhanced issue mapping to accommodate last-minute changes Paper marketplace – A list of roll stock that is currently for sale USPS Promotions resources Client terms General terms of sale Advertising, marketing and promotional services addendum Analytics services addendum Data services, use and processing addendum Distribution addendum Paper addendum PPE addendum Print addendum Software services addendum In-Store Connect by Quad Advertising Terms and Conditions --- > Quad’s corporate governance guidelines establish processes and procedures to help ensure effective governance by the Board of Directors. - Published: 2023-09-07 - Modified: 2025-05-27 - URL: https://www.quad.com/investor-relations/corporate-governance HomeCorporate GovernanceQuad is dedicated to high standards of corporate governance. Quad’s board of directorsQuad is dedicated to high standards of corporate governance. Our Board of Directors is committed to acting in the long-term best interests of our shareholders and continually reviews our policies with those interests in mind, as well as in light of recent trends in corporate governance. While the full Board maintains the ultimate oversight responsibility for the operational and strategic risk management process, the Board also has standing audit, finance and compensation committees. As a controlled company under the corporate governance listing standards of the NYSE, the Board is not required to, and does not have, a nominating committee. Each committee is appointed by and reports to the Board. The Board of Directors are elected annually to one-year terms and currently consists of ten directors, six of which are independent. Further information about each of the Board members, Board committees, and governance guidelines are detailed below. View Quad's board of directorsAudit committeeThe Board relies on its audit committee to address significant financial risk exposures (including cybersecurity risk) facing the Company and the steps management has taken to monitor, control and report such exposures, with appropriate reporting of these risks to be made to the full Board. The principal functions performed by the audit committee include assisting and discharging certain responsibilities of the Board in overseeing the reliability of financial reporting, the effectiveness of internal control over financial reporting, the process for monitoring compliance with corporate codes of... --- > Answers to frequently asked questions about Quad/Graphics shares and shareholdings, financial reporting, dividends and taxation. - Published: 2023-09-07 - Modified: 2025-02-10 - URL: https://www.quad.com/investor-relations/investor-faqs HomeInvestor Relations FAQsWhen was Quad founded? Garon Benner2023-09-14T19:26:25-04:00When was Quad founded? Quad was founded in Pewaukee, Wisconsin, as a Wisconsin corporation, in 1971 by the late Harry V. Quadracci. More information about the company’s founding and its history can be found under Our Story in the About Quad portion of our website. What is Quad’s fiscal year end? Garon Benner2023-09-14T19:26:25-04:00What is Quad’s fiscal year end? Quad’s fiscal year–end is December 31st. How can I get a copy of the latest annual report? Garon Benner2024-09-25T11:36:46-04:00How can I get a copy of the latest annual report? Quad’s most recent Annual Report on Form 10-K can be found in the Investor Relations portion of our website under Annual Reports & Proxy Statement. Where can I find the latest company presentation and earnings call information? Garon Benner2025-04-16T12:24:52-04:00Where can I find the latest company presentation and earnings call information? You can find this information on the Investor Relations portion of our website under Events & Presentations. How do I contact Quad’s investor relations? Garon Benner2023-09-14T19:26:25-04:00How do I contact Quad’s investor relations? You can get in touch with us by emailing ir@quad. com. Who is the transfer agent and how does a registered shareholder contact the agent for account information? Garon Benner2024-10-23T14:36:33-04:00Who is the transfer agent and how does a registered shareholder contact the agent for account information? Our transfer agent is Broadridge Financial Solutions, Inc. If you are a registered shareholder, they can help you with a variety of shareholder-related services, including: General stock holdings... --- > Quad Annual Reports and Proxy Statements. These reports include financial statements and more investor related information. - Published: 2023-09-07 - Modified: 2025-04-14 - URL: https://www.quad.com/investor-relations/annual-reports HomeAnnual reports & proxy statement2025 Proxy StatementTo our shareholdersAs we reflect on 2024, I want to express my gratitude for your continued support and confidence in Quad. I am pleased by all that we achieved during the year as we continued to gain momentum and distinction as a marketing experience, or MX, company. Quad remains steadfast in our strategic vision, leveraging our integrated marketing platform to drive diversified growth; optimize marketing efficiencies; and create value for our clients, employees, and you, our shareholders. We are a company that helps brands connect directly with consumers at home, in-store and online. As we explained during our 2024 Investor Day, our solutions simplify the complexities of marketing and drive better business outcomes for our clients, such as realizing cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on investments. Our MX Solutions Suite seamlessly integrates Creative, Production and Media solutions across physical and digital channels and is supported by data-driven Intelligence and state-of-the-art Technology. MX: IntelligenceOur Intelligence offering, which is centered on our proprietary, household-based data stack, provides strategic insights for smarter marketing decisions. Built on transparency, trust and respect for privacy, our data stack is used to generate enhanced audience intelligence, activation and integration across all media channels. MX: CreativeOur Creative offering, led by our Betty creative agency, addresses every step of the creative process, from ideation to execution. Backed by our own global production team, we provide quick-turn design and production support around the clock. MX: ProductionOur Production capabilities deploy... --- > View information about Quad/Graphics historical dividend details as well as current stock prices and forward-looking statements. - Published: 2023-09-07 - Modified: 2025-02-10 - URL: https://www.quad.com/investor-relations/stock-information HomeStock & Analyst InformationQuad’s Class A Common Stock is traded on the New York Stock Exchange under the ticker symbol QUAD. Stock Quote oQuote. Biz; oQuote. sKey="Ct9Cn5Fd4"; oQuote. sDiv="quadstock"; oQuote. Symbol="Quad"; oQuote. sHttp="https"; oQuote. Format="6"; oQuote. Dollar="1"; oQuote. DecLen="2"; oQuote. 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Biz; oSEC. sKey="Ct9Cn5Fd4"; oSEC. sDiv="demoSecAll"; oSEC. o="default"; oSEC. c="10"; oSEC. n="1"; oSEC. sHttp="https"; oSEC. sf="1"; oSEC. lo="1"; oSEC. fonticon="1"; oSEC. OpenLinks="1"; oSEC. OpenIcons="2"; getSecData; --- > Our Investor Relations pages contain information about Quad/Graphics, Inc.’s business for stockholders, investors, and financial analysts. - Published: 2023-09-07 - Modified: 2025-05-02 - URL: https://www.quad.com/investor-relations Home setTimeout( => { document. getElementById("checkbox-checkboxes-1-0"). name="checkboxes"; document. getElementById("checkbox-checkboxes-1-1"). name="checkboxes"; }, "1000"); Investor relations oQuote. Biz; oQuote. sKey="Ct9Cn5Fd4"; oQuote. sDiv="QuoteDiv19"; oQuote. Symbol="QUAD"; oQuote. sHttp="https"; oQuote. Format="19"; oQuote. Dollar="1"; oQuote. DecLen="2"; oQuote. Exchange="NYSE"; oQuote. DateFormat="6"; oQuote. CSS="0"; getQuoteData; Company overviewQuad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients’ objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments. Serving over 2,100 clients, Quad has more than 11,000 people work in 11 countries around the world. Quad by the numbersPutting Quad’s work, people and global impact into context. $2. 7Bin 2024 net sales 2,100+clients representing diverse vertical industries 11,000employees worldwide 21%of total 2024 net sales from integrated solutions 30+manufacturing and distribution facilities worldwide 50+client dedicated teams Key documentsQuad 2024 investor day presentation Annual fact sheet Quarterly results Q1 2025Press release Webcast Transcript Presentation Investor news We’re constantly on a journey to build, transform and expand our offering at Quad. Read more about the changes we're making, as we make them. Quad to participate in upcoming investor conferencesCollin... --- > Empowering DTC brands to dominate with innovative marketing solutions, omnichannel strategies and optimized customer experience. - Published: 2023-09-07 - Modified: 2024-10-16 - URL: https://www.quad.com/industries/dtc HomeDirect-to-ConsumerEmbracing the phygital at-home, in-store and onlineDirect-to-consumer (DTC) brands know the path to customers can take some wild turns, requiring a masterful, everywhere-at-once strategy. At Quad, we’re focused on helping DTC brands become household names. By delivering better experiences from the home to in-store to online, we’re increasing customer loyalty, value and market share. Webinar: From e-commerce to in-store retailLessons from Heckova! dog food on its evolution from e-commerce to in-store through branding, strategy, design and smart partnering. Watch now0+years working with retail / DTC brands0+clients in the DTC industry0%average client year-over-year revenue increaseEmbracing innovation in marketing solutionsMarketers must adapt to the changing marketing ecosystem with a greater willingness to update technology, data and marketing techniques. This results in more testing and continuous learning.  At Quad, we’re pushing the boundaries in testing, design, content creation and performance marketing. Managing acquisition costs and privacy restrictionsWith digital acquisition costs increasing upwards of 60 percent, and with privacy restrictions ramping up, DTC consumer marketers are more reliant on omnichannel strategies, per Business of Apps. With expertise in offline, in-home and in-store planning and execution, Quad is a DTC brand’s resilient partner. Buckling under budget pressure is not an optionMore than half of marketers say they’re facing budget pressure or simply feel like their budgets are being wasted on inefficient strategies, per eMarketer. So, they must do more with less. At Quad, we’re helping DTC brands optimize testing, creative, media and production. How Quad can helpAudience dataResearch & testingContent strategyOmnichannel planning & executionAudience data... --- > Quad serves retail industries with full-service integrated marketing solutions for print, inserts, direct mail, and in-store display. - Published: 2023-09-07 - Modified: 2024-11-20 - URL: https://www.quad.com/industries/retail HomeA better marketing mix for today’s consumer Whether you're focused on customer acquisition, improving your data collection or balancing your media mix, our experts will supply you with the right tools and insights to build a better approach. Streamline your retail marketing Our DTC partners trust us to provide end-to-end solutions that are results driven. Whether support is needed in one area or across the entire marketing journey, we can provide a custom strategy that sets you apart in the DTC world and allows you to focus on delivering the best customer experience. Discover the right cadence for your messaging Master the timing of your messaging across multiple channels and platforms. Learn moreOffline + online in real time Quad’s innovative direct marketing leverages the right data to seamlessly integrate digital and print messaging. Read MoreMastering in-store messaging From concept and design to print, kitting and fulfillment, Quad is your one-source solution for all in-store needs. Read MoreClient success Quad's approach to retail marketing is all about reducing friction. quadmxstg2024-08-14T12:51:08-04:00 Hairless DogCase StudyGaron Benner2024-09-04T12:03:35-04:00 ColourPopCase StudyGaron Benner2024-09-04T12:17:03-04:00 RevitiveCase StudyArticles and InsightsBenefit from Quad’s broad marketing expertise. Our experience in assisting every imaginable type of marketer can help retailers deploy the latest data-driven strategies. Collin Delrow2025-06-02T14:55:29-04:00The truth about the evolution of in-store retail media in 2025Collin Delrow2025-06-02T14:55:29-04:00June 2nd, 2025|Tags: Commerce, Consumer Behaviors, Consumer Packaged Goods, Gated, Media, Packaging, Retail, Retail Media Networks, Technology|Collin Delrow2025-06-09T14:31:41-04:002025 marketing calendarCollin Delrow2025-06-09T14:31:41-04:00June 2nd, 2025|Tags: Advertising, Calendar, Consumer Packaged Goods, DTC, Innovation, Media, Packaging, Retail|Collin Delrow2025-06-09T16:24:36-04:00Made you look!... --- > Quad is led by an experienced leadership team committed to preserving our values-based culture while delivering on our brand promise. - Published: 2023-09-06 - Modified: 2025-06-02 - URL: https://www.quad.com/about/leadership HomeAt Quad, we take pride in growing leaders, not bosses. Our executive leadership team and board of directors draw on their strength as a body of innovators and influencers, exemplifying our long-standing maxim: “Together we can do more than as individuals apart. ” Our executive leadership team J. Joel QuadracciChairman, President & Chief Executive Officer Dave HonanExecutive Vice President & Chief Operating Officer Tony StaniakChief Financial Officer Julie CurrieExecutive Vice President & Chief Revenue Officer Josh GoldenChief Marketing Officer Tim MaleenyChief Client Strategy & Integration Officer, President of Quad Agency Solutions Don McKennaExecutive Vice President & Chief Administrative Officer Steve JaegerChief Information Officer Rob QuadracciChief Human Resources Officer Dana GruenGeneral Counsel, Corporate Secretary & Chief Risk & Compliance Officer Kelly VanderboomExecutive Vice President & Treasurer; Head of QAS Operations Anne BauerVice President & Chief Accounting Officer Our board of directors J. Joel QuadracciChairman, President & Chief Executive Officer, Quad/Graphics, Inc. Douglas P. ButhRetired Chairman & Chief Executive Officer, Appvion, Inc. (Formerly Appleton Papers, Inc. ) Beth-Ann EasonFormer Managing Director and Senior Digital Transformation Executive, Accenture Interactive; Former Global President, Innovid John C. FowlerRetired Vice Chairman and Executive Vice President of Global Strategy & Corporate Development, Quad/Graphics, Inc. Stephen M. FullerFormer Senior Vice President & Chief Marketing Officer, L. L. Bean, Inc. Christopher B. HarnedCo-Founder and Managing Partner, Windhover Capital Melanie HuetCo-CEO of Home and Commercial and Executive Committee member, Newell Brands Kathryn Quadracci Flores, M. D. Chief Executive Officer, QuadMed; President and Director, Windhover Foundation Jay O. RothmanPresident, Universities of... --- > Joel Quadracci: Chairman, President & CEO. Transforming Quad into a global marketing powerhouse, continuing his father's legacy since 1971. - Published: 2023-09-06 - Modified: 2025-01-06 - URL: https://www.quad.com/about/leadership/joel-quadracci HomeJoel QuadracciChairman, President & CEO Connect on LinkedInBiographyJoel Quadracci is Chairman, President & CEO of Quad, where he guides the company’s overall strategic growth, continuing the tradition of family leadership at the company founded in 1971 by his father, the late Harry V. Quadracci. Joel grew up with the company, officially joining it in 1991. He held various sales and strategy roles before becoming President & CEO in 2006, and Chairman, President & CEO in 2010. Under Joel’s leadership, Quad has become the largest printer in its space while also having transformed itself into a marketing experience company that helps brands make direct consumer connections, from household to in-store to online. The company is focused on providing a better marketing experience so its clients can focus on delivering the best customer experience. Joel serves on the board of directors for a number of organizations including Plexus Corp. , Pixability, Inc. , Road America, Inc. , the National Association of Manufacturers, and the Metropolitan Milwaukee Association of Commerce. He also serves as a trustee for the Milwaukee Art Museum and on the advisory council of Smithsonian National Postal Museum. Born and raised in Southeastern Wisconsin, Joel is dedicated to the continued success of Quad. Joel holds a degree in philosophy from Skidmore College in Saratoga Springs, New York. --- > Dave Honan: EVP & COO of Quad, transforming operations and finance. Journal Communications to Quad's growth. Marquette MBA & Wisconsin grad. - Published: 2023-09-06 - Modified: 2024-09-06 - URL: https://www.quad.com/about/leadership/dave-honan HomeDave HonanExecutive Vice President & Chief Operating Officer Connect on LinkedInBiographyAs Executive Vice President & Chief Operating Officer, Dave Honan is responsible for connecting the many aspects of Quad’s operational organization. His focus is on bringing together people, processes and products to drive performance and deliver Quad's integrated marketing experience for our clients. Dave facilitates the key drivers for Quad’s success as a marketing experience company, including engaging and retaining employees, perpetually innovating to drive top-line revenue and enhancing productivity across the company’s unique integrated marketing platform. Prior to becoming Chief Operating Officer in January 2022, Dave served as Quad’s Executive Vice President & Chief Financial Officer. He is credited with building Quad’s sophisticated, public-company finance and accounting functions. He also led the design of Quad’s capital structure and corporate development activity, which were key for the company’s transformation as a marketing experience company. Dave came to Quad in 2009 from Journal Communications, a diversified media company where he managed community publishing and printing operations. He also held executive-level positions in investor relations and corporate development at Newell Brands, a global marketer of consumer and commercial products. He began his career as a CPA and senior manager at the accounting firm Arthur Andersen. Dave shares his extensive financial and operational knowledge as an advisory board member for FM Global, an international property insurer, and for the Nicholas Center at the University of Wisconsin School of Business. He holds an MBA from Marquette University and a bachelor’s degree in business administration from... --- > Tony Staniak: Quad’s CFO, drives financial strategy since 2022. Ex-Sagence CFO, Arthur Andersen alum. UW grad, father of three, Badger games. - Published: 2023-09-06 - Modified: 2024-09-04 - URL: https://www.quad.com/about/leadership/tony-staniak HomeTony StaniakChief Financial Officer Connect on LinkedInBiographyAs Chief Financial Officer, Tony Staniak oversees Quad's financial activities, determines capital allocation, and directs the preparation of financial reporting and forecasts. He is also responsible for strategic planning, accounting, finance, treasury, tax, investor relations and corporate development. In addition, Tony provides executive oversight for Global Procurement, which manages the sourcing of a wide array of services and consumables for Quad. Tony seeks to translate financial trends into actions that inform Quad’s strategy and drive the business. He also aims to demystify financial concepts for all of Quad’s employees. He believes in the power of helping people see how their individual contributions affect the financial health of the company. Prior to becoming CFO in January 2022, Tony served as Vice President of Financial Planning and Advanced Analytics. He joined Quad as Director of External Reporting and played a key role in preparing Quad for its launch as a public company on the New York Stock Exchange in 2010. He also built out the company’s Securities and Exchange Commission reporting function. His other principal roles at the company have included Director of Internal Audit; Financial Controller; and Chief Accounting Officer. Before joining Quad in 2009, Tony was CFO of the data consulting firm Sagence. He began his career at the accounting firm Arthur Andersen in Milwaukee. Tony is a member of the Wisconsin Institute of Certified Public Accountants, and serves on the boards of directors for the Zoological Society of Milwaukee and the Volunteer Center... --- > Eric Ashworth: Leading Quad's Agency Solutions & EVP of Strategy. Ex-SGK president, a marketing expert fostering growth & brand effectiveness. - Published: 2023-09-06 - Modified: 2025-02-12 - URL: https://www.quad.com/about/leadership/eric-ashworth HomeEric AshworthPresident, Quad Agency Solutions and Executive Vice President, Product & Market Strategy Connect on LinkedInBiographyEric acts as both the President of Agency Solutions and Executive Vice President of Product and Market Strategy. As President of Agency Solutions, he leads the company’s integrated data, media, creative and marketing service businesses.   Eric joined Quad in 2015 to accelerate the company’s transformation by creating Quad’s Agency Solutions offering. Shortly thereafter, his role expanded to include Executive Vice President of Product and Market Strategy, acting alongside the executive leadership team that defines Quad’s growth strategy through product development and acquisition strategies.  His efforts led to the acquisition and integration of Ivie Marketing Services, Rise Interactive and Periscope, integrations that, combined with Quad’s legacy creative and production solutions, have evolved into the company’s core media and creative offerings. In addition, he has led the development of Quad’s Data & Analytics offering and global production platform. Combined, all these business units make up Quad Agency Solutions.   In addition to building the Agency Solutions offering, Eric has led the development of In-Store Connect by Quad, Quad’s innovative offering to bring the high performance of online retail media to physical stores through a national network of high engagement digital displays. Previously, Eric was president of SGK, a global brand experience company and the parent company of Anthem Worldwide, BrandImage and Schawk. He previously co-founded and was the President/CEO of BlueMint Associates, a strategic marketing services agency acquired by SGK. Eric also held senior marketing positions with... --- > Julie Currie: EVP & CRO at Quad, spearheads sales and client growth. Former FCM consultant, Nielsen leader, and active community member. - Published: 2023-09-06 - Modified: 2024-09-06 - URL: https://www.quad.com/about/leadership/julie-currie HomeJulie CurrieExecutive Vice President & Chief Revenue Officer Connect on LinkedInBiographyJulie oversees all sales activities at Quad, including new business development and growing relationships with current clients across the company’s range of products and services. Through close work with customers, she and her team uncover the most current marketing dilemmas for Quad to solve, helping evolve the company’s offering and enhance its unique integrated platform. Julie is used to big assignments and spearheading transformations. She joined Quad in 2020 from FCM, a full-service consulting business for private equity firms and their portfolio companies. She focused on helping firms upgrade their operations to deliver growth objectives. Previously she worked at Nielsen, leading sales and account teams across a portfolio of the company’s largest global clients. While at Nielsen, Julie also led multiple nationwide product and client launches, oversaw strategic planning, and spearheaded go-to-market plans for new business development, all of which helped transform the company and drive growth from integrated solutions. Julie is on the board of the Boys & Girls Club of Lake County, Illinois, and is active in the senior high youth programs at her church. She loves playing golf and travel planning, as well as taking the trips themselves. Julie earned two bachelor’s degrees from Michigan State University – one in business administration and one in German. She also holds a master’s degree in business administration from Babson College in Massachusetts. Julie and her husband have three children and live in Lake Forest, Ill. --- > Josh Golden: Quad's CMO, pioneering "frictionless marketing." Ex-Ad Age president with 20+ years of experience. NYU MBA, passionate connector. - Published: 2023-09-06 - Modified: 2025-05-12 - URL: https://www.quad.com/about/leadership/josh-golden HomeJosh GoldenChief Marketing Officer Connect on LinkedInBiographyAs Chief Marketing Officer at Quad, Josh Golden is architecting the evolution of Quad as a marketing experience company. He leads a highly collaborative team that works with marketers around the world to clear the path for a frictionless solution to easily communicate with their optimal audience. Quad’s clients are the lifeblood of its operations, driving the company’s evolution and influencing its every action. Josh is helping the company combine Quad’s history as a manufacturer and commercial printer with this marketer-obsessed philosophy to best support client growth and eliminate the interference that otherwise causes them to lose time, money, and customers. Since assuming his role, Josh has defined the Quad brand narrative, developed the company’s “marketing experience” framing, implemented a new Quad design system and initiated brand and product marketing campaigns for key verticals. With more than three decades of experience in marketing, branding, media, and content, Josh is one of the most prolific connectors in the marketing industry. Prior to joining Quad in 2021, Josh was President and Publisher of Ad Age where he spurred transformative growth for the venerable, 90-year trade publication and media brand. His passion for driving evolution was also on display as Vice President, Global Digital Marketing, at Xerox; Group Director of Digital Marketing at NBC Universal; Chief Digital Officer at Grey Group; Managing Director, Digital at Havas; and head of the first digital division at Young & Rubicam. A self-proclaimed “professional groupie,” Josh avidly follows and cheers people... --- > Meet Don McKenna: Quad’s EVP & CAO, driving seamless marketing experiences. From Worldcolor to Quad, Don shapes customer-focused solutions. - Published: 2023-09-06 - Modified: 2025-01-15 - URL: https://www.quad.com/about/leadership/don-mckenna HomeDon McKennaExecutive Vice President and Chief Administrative Officer Connect on LinkedInBiographyAs Executive Vice President and Chief Administrative Officer, Don McKenna oversees the many different elements of Quad’s strategic sales approach and its customer experience. By helping remove friction from these multiple touch points, Don enables Quad to deliver a seamlessly integrated marketing experience to its customers. Within the area of Sales Administration, Don looks after all activities that span from the sales process to plant operations – from deal strategy, account support and postal solutions to design innovation and business solutions, as well as the strategy development and implementation team. Don enhances the Quad customer experience by overseeing customer service strategy and organization. He and his team focus on responding to clients’ needs and challenges with creative solutions and a commitment to excellence. Don also oversees our long-run publication and book sales, as well as our account management team. With Quad’s acquisition of global printer Worldcolor, Don joined Quad in 2010 as Product Planning Manager in New York City. He later moved to corporate headquarters in Sussex, Wisconsin, and held various senior leadership roles in Quad Sales Administration, most recently as Senior Vice President. Don launched his print industry career at J. S. Eliezer Associates, a print consulting firm headquartered in Stamford, Conn. He was promoted to President at the firm in 2004. Don holds bachelor’s degrees in marketing and finance from Lehigh University and an MBA in finance from Villanova University. Don lives in Oconomowoc, Wisconsin, with his wife,... --- > Steve Jaeger: Quad's CIO, embraces IT evolution. Joined in '94, UW-Whitewater alum. Enjoys golf and family. - Published: 2023-09-06 - Modified: 2024-09-06 - URL: https://www.quad.com/about/leadership/steve-jaeger HomeSteve JaegerChief Information Officer Connect on LinkedInBiographyAs Chief Information Officer for Quad, Steve Jaeger oversees the company’s Information Technology division. He directs the development and deployment of Smartools – Quad’s proprietary systems and applications to help employees and clients do their jobs better, faster, and more cost-effectively – as well as advanced software applications that improve client workflows and data management. Steve thinks of the ever-evolving world of enterprise-level technology like a Rubik’s cube. It takes an open mind, a willingness to embrace change, and a love of problem-solving to keep trying new options and get to the right result – and it takes a tireless commitment to do that on a constant basis. Steve joined Quad's Information Technology division in 1994 and was given a management position two years later. He has held roles of increasing responsibility in the company ever since. In addition to leading the company’s IT teams and initiatives, Steve’s tenure at Quad has also included overseeing Corporate Facilities and the Direct Marketing group. When Quad acquired Worldcolor in 2010, he served as Integration Leader and oversaw the Project Management Office, and he helped launch and later ran QuadSystems, a business unit dedicated to creating advanced software solutions for clients, including complex page planning and workflow management. Steve graduated from the University of Wisconsin-Whitewater with a bachelor’s degree in operations management. Steve lives in Waukesha, Wisc. , with his wife.  Outside of work, he enjoys playing golf and spending time with his three children and two grandchildren. --- > Rob Quadracci, CHRO at Quad, leads HR strategy, key integrations & DEI efforts. With a Ph.D. in I-O Psychology, he champions collaboration. - Published: 2023-09-06 - Modified: 2024-09-06 - URL: https://www.quad.com/about/leadership/rob-quadracci HomeRob QuadracciChief Human Resources Officer Connect on LinkedInBiographyRob Quadracci is Chief Human Resources Officer for Quad. As Chief Human Resources Officer, Rob is responsible for developing and implementing Human Resource strategy and policy for the entire marketing experience company. Rob is an expert at integration having been instrumental to the success of Quad’s major acquisitions. He has been a strategic HR business partner to leaders and groups across Quad, and he has been pivotal to helping the company evolve its business and organizational structure for accelerated growth as a marketing experience company. Rob joined Quad in 1999 and brought a highly collaborative work style and strategic leadership approach to senior roles in many of the company’s divisions and locations. He held plant leadership positions at The Rock, Ga. , and Saratoga Springs, N. Y. , before transitioning to a Corporate HR role, where he honed his expertise in talent acquisition, talent development, and compensation. Outside of work, Rob enjoys golfing, skiing out West and relaxing by one of Wisconsin’s beautiful lakes. He and his wife live in Hartland, Wisc. They have three children and a menagerie of pets. Rob holds a bachelor’s degree in psychology from Gonzaga University and a PhD. in industrial-organizational psychology from the California School of Professional Psychology. --- > Dana Gruen: Quad's legal expert, global compliance leader. Champion of ethical business. Michigan alum. Passionate golfer and music lover. - Published: 2023-09-06 - Modified: 2024-09-06 - URL: https://www.quad.com/about/leadership/dana-gruen HomeDana GruenGeneral Counsel, Corporate Secretary and Chief Risk & Compliance Officer Connect on LinkedInBiographyAs General Counsel, Corporate Secretary and Chief Risk & Compliance Officer, Dana Gruen oversees all of Quad’s legal matters and its ethical and compliant business practices around the globe. Dana also leads a broad range of corporate functions including government affairs and corporate development, as well as the safety and environmental management teams, and she ensures the company's approach to enterprise risk management is holistic, integrated, and agile. As Quad’s corporate secretary, Dana taps her deep legal expertise to provide counsel and support to the board of directors on governance and shareholder matters. Dana was named to her current role in February 2023. She joined Quad in 2007 as Employment Counsel and held multiple positions in the company. Most recently she was Chief Risk & Compliance Officer and Deputy General Counsel. Prior to joining Quad, she worked as a labor and employment attorney for Foley and Lardner, SNR Denton, and Seyfarth Shaw. Dana holds a bachelor’s degree in sociology from the University of Michigan and a Juris Doctor from Northwestern University. Dana and her husband have two sons and a labradoodle. Dana enjoys playing golf, traveling, watching University of Michigan sports and listening to country music. --- > Kelly Vanderboom: EVP & Treasurer for Quad, oversees QAS Operations and global logistics, dedicated to process efficiency and client needs. - Published: 2023-09-06 - Modified: 2024-09-06 - URL: https://www.quad.com/about/leadership/kelly-vanderboom HomeKelly VanderboomExecutive Vice President & Treasurer; Head of QAS Operations Connect on LinkedInBiographyKelly Vanderboom is Executive Vice President & Treasurer and Head of QAS Operations for Quad.   In his leadership role, Kelly secures financing and maintains relationships with lending institutions, including commodity and foreign exchange hedging, and oversees insurance claims and the placement of all global insurance policies.   As Head of QAS Operations, Kelly works closely with Quad’s wholly owned agencies, Betty and Rise, to enhance integration, develop process efficiencies, scale resources and ensure Quad meets its agency clients’ needs with speed and cost-effectiveness. In addition, Kelly serves on the independent Board of QuadMed, the company’s wholly owned health and wellness subsidiary; is a member of the Corporate Quad Program Management Office (PMO); and provides executive oversight for Quad Paper Services.   Previously, Kelly was Head of Logistics, where he led Quad Transportation Services, the company’s in-house freight management division, and Duplainville Transport, Quad’s tractor-trailer fleet.   Kelly joined Quad in 1993 and has held a variety of positions over the years, including serving as controller of Parcel Direct, a freight expediting subsidiary, which was sold to FedEx in 2004. Kelly holds a bachelor’s degree in finance from the University of Wisconsin-Madison and is a graduate of the University of Wisconsin’s Strategic Leadership Institute and G100 Emerging Leaders Program.   Kelly lives in New Berlin, Wisc. , with his wife, Nicole, and their three school-age kids. He likes to take his family to beautiful Door County, Wisc. ,... --- > Anne Bauer: VP & Chief Accounting Officer at Quad. Expert in financial compliance & a key player in Quad's transformation. - Published: 2023-09-06 - Modified: 2024-09-06 - URL: https://www.quad.com/about/leadership/anne-bauer HomeAnne BauerVice President & Chief Accounting Officer Connect on LinkedInBiographyAnne Bauer is Vice President and Chief Accounting Officer for Quad. She leads the preparation and filing of all Quad financial statements — applying her personal fondness for accounting’s more technical aspects as well as consistently high standards for process and procedure to ensure the company’s financials are powerful narrative tools for its transformation story. Anne ensures Quad complies with Generally Accepted Accounting Principles (GAAP) and oversees the company’s Sarbanes-Oxley control efforts. She is also an integral member of Quad’s Compliance Committee and serves as a key member of the working group for Quad’s sustainability reporting efforts. Anne joined Quad in 2011 as director of Corporate Accounting. With increasing responsibility, she has overseen key areas in the Finance department, from corporate accounting and accounts payable to credit and internal audit. She stepped into her current role in January 2022. Before joining Quad, Anne held various accounting positions over an 18-year career at Journal Communications, including Vice President and Corporate Controller. Anne holds a Bachelor of Business Administration in Accounting degree from the University of Wisconsin–Madison and is a certified public accountant. Anne is passionate about all of Wisconsin’s sports teams — from the Packers to the Brewers to the Badgers. She enjoys friendly sports-team rivalries with her three children and their significant others. When they are not traveling to see their three grandsons, Anne and her husband live in Sussex, WI, with their dog, Earl. --- > Tim Maleeny, Chief Client Strategy & Integration Officer at Quad, designs custom marketing solutions to optimize budgets and drive growth. - Published: 2023-09-06 - Modified: 2025-06-02 - URL: https://www.quad.com/about/leadership/tim-maleeny HomeTim MaleenyChief Client Strategy and Integration Officer, President of Quad Agency Solutions Connect on LinkedInBiographyTim acts as both Chief Client Strategy and Integration Officer and President of Quad Agency Solutions.   Tim joined Quad in December 2024 as Chief Client Strategy and Integration Officer, responsible for helping Quad’s existing and prospective clients design custom marketing solutions that leverage our world-class capabilities across production, creative, media, intelligence and technology. By tapping into the company’s MX Solutions Suite to build integrated campaigns, Tim helps streamline marketing, optimize budgets and drive growth for our clients.    In May 2025, Tim expanded his role to include President of Quad Agency Solutions, where his deep understanding of the strategic marketing process supercharges how clients tap into the strength of Quad’s integrated offering.   Prior to joining Quad’s leadership team, Tim served as President, Chief Strategy and Innovation Officer at Havas North America. He has held a variety of leadership roles across the marketing industry, including Head of Strategy for Ogilvy, Managing Director & Chief Strategy Officer at Deloitte, and Executive Director of Brand & Marketing Strategy at R/GA. He also spent almost a decade at independent creative shop Hal Riney & Partners, where he led strategy and new business prior to the agency’s acquisition by Publicis Groupe. His work for clients and brands has won top honors at the Cannes Festival of Creativity, the Effie Awards, WARC, The One Show and the Jay Chiat Awards, among others.   Tim is an active mentor across the... --- > Our Quad brands help us deliver a better marketing experience through the line, from innovation and insights to execution and optimization. - Published: 2023-08-30 - Modified: 2025-04-14 - URL: https://www.quad.com/about/our-brands HomeOur brandsOur Quad brands help us deliver a better marketing experience through the line, from innovation and insights to execution and optimization. Betty is a full-service creative agency that sees beyond the expected to build brands and impact communities in inventive ways. Learn more about Betty Part of Betty, a Quad agency, Favorite Child specializes in helping brands become a favorite in their category through the power of design and offers end-to-end experience, from concept to shelf. Learn more about Favorite Child Milwaukee Magazine and Milwaukeemag. com serve the Milwaukee metropolitan area. For 40 years, their mission has been to provide broad-ranging coverage of the metro area that is smart, fun and fiercely independent. Explore Milwaukee Magazine Founded in 1991 to bring onsite health care to Quad employees, QuadMed has grown to provide innovative health care solutions to companies nationwide, with a drive to improve the health and well-being of the people we serve. Learn more about QuadMed Rise is an omnichannel media agency driving better business outcomes for brands with their proven approach to cross-channel media management and customer experience. Learn more about Rise --- > Quad's values underpin our entire operation. They create and shape our culture, they’re our driving force, and they’re what set us apart. - Published: 2023-08-30 - Modified: 2025-01-24 - URL: https://www.quad.com/about/our-values HomeUncommon things“When you dream a little, common people, working together, can do uncommon things. ” - Harry V. Quadracci, Founder, 1936-2002 When Harry V. Quadracci started Quad/Graphics, it was with the intention of creating a company where everyone worked together for a common goal. This hasn’t changed. Quad is a company with a soul. The strong foundation of our values is what makes us able to build, pivot and scale our company. It’s also what allows us to meet clients where they’re at and remove friction from their marketing experience. Believe in peopleAchieving success for our clients starts with our people. At Quad, we believe in giving them the resources, opportunities, and advantages they need to create the future. Read our storyDo the right thingIt’s simple. This is the code we live by and extend to our clients and communities. People want to engage with a company they trust, and we are committed to earning that trust through effective practices, programs, and policies. Read our code of conductUrgently innovateIt’s not enough to keep up with a changing landscape, you have to anticipate it. At Quad, we like to solve problems rapidly, and are willing to fail fast and pivot in the quest for innovation. Over 50 years, we’ve evolved from commercial printer to a marketing experience partner – and are excited to see where we go with our clients next. Learn more --- > Quad is a leading global provider of print and media solutions, a premier marketing services company and an award-winning creative agency. - Published: 2023-08-30 - Modified: 2024-09-25 - URL: https://www.quad.com/about/our-story HomeOur story is one of relentless evolution and embracing changeQuad is a publicly traded marketing company with $3 billion in revenue. Our clients include Adidas, Chevrolet, CVS, Geico, General Mills, Humana, L. L. Bean, New York Life, Rubbermaid, Toyota and literally thousands of others. Our storyWe serve the world’s best brands with holistic, fully optimized, multichannel, through-the-line marketing solutions. Driving the conversation We’re driving the conversation around marketing experience (MX) — which encompasses every dimension of marketing, from consumer awareness and trust to brand preference and purchase — because of our conviction that brands need a new framework to evolve their marketing efforts for a rapidly changing marketplace. Perfecting the journey MX is about focusing on perfecting the marketing journey, just as CX — customer experience — is about perfecting the consumer journey. And Quad’s mission is to guide brands, helping them to reimagine their MX to be more streamlined, flexible and frictionless. Innovation and transformation We have a long, proud history of relentless innovation and transformation. Our story began in 1971 when Harry V. Quadracci launched Quad/Graphics as a tech-obsessed commercial printer. From the start, solving problems for brands has been our mission and obsession. Today, we deploy an unparalleled data-driven arsenal, from digital video production to augmented reality (AR) activations, while, yes, also still printing everything from catalogs to personalized product packaging. Empower. Trust. Innovate. Our values guide everything we do as a company. We strive to empower each other, deliver success to our clients, and drive positive... --- > Quad is committed to protecting your privacy. Read our privacy policy to understand our policies & practices regarding your information. - Published: 2023-08-21 - Modified: 2024-09-12 - URL: https://www.quad.com/legal/privacy-policy HomePrivacy Policy Updated: September 6, 2024 Table of contentsIntroductionQuad/Graphics, Inc. and it subsidiaries (“Quad,” “we,” “us,” or “our”) respect your privacy and is committed to protecting it. This Privacy Policy describes the personal information we collect and how we may process that information when you visit our websites including any of the following websites (which are collective referred to as “websites” throughout this Privacy Policy), or any other time you may provide us with personal information, including when you provide information through our websites, call us, visit our facilities, or that we may otherwise collect in connection with offering our products and services (collectively, “Services”): https://www. quad. com/ https://www. bequad. com/ https://www. quad. com/investor-relations https://www. bettyagency. com/ https://metalworks. quad. com/ https://www. meetrise. com/ If you are applying for a job with us, please review the Applicant Notice section of this Privacy Policy. Quad also collects personal information from our clients when we provide certain services to them. Under those conditions, Quad acts as a data processor and our use of that personal information is limited by the restrictions our clients place on that personal information. You can learn more about how your personal information is collected and used by our clients by reviewing their privacy policies. Information we collectWe may collect a range of Personal Information. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. The types of Personal Information we collect may include, but is not... --- > Discover Quad's MX Solutions: Data driven intelligence, scalable creative and omnichannel media for efficient marketing and sustainable growth. - Published: 2023-06-08 - Modified: 2025-04-04 - URL: https://www.quad.com/ We’re Quad, a marketing experience company. Our MX solutions keep your marketing machine running smoothly for smarter decisions, happier teams and better bottom lines. See what we doExplore our MX solutionsSupported by data-driven intelligence and advanced client technology, each MX solution is designed to streamline the complexities of marketing, reveal cost efficiencies, improve speed to market, strengthen marketing effectiveness and deliver sustainable business value. Learn more about MX. MX: IntelligenceMX: CreativeMX: ProductionMX: MediaMX: TechExplore our MX solutionsSupported by data-driven intelligence and advanced client technology, each MX solution is designed to streamline the complexities of marketing, reveal cost efficiencies, improve speed to market, strengthen marketing effectiveness and deliver sustainable business value. Learn more about MX. MX: IntelligenceMX: CreativeMX: ProductionMX: MediaMX: TechThe Quad differenceResilient, addressable dataUnique data is at our core with over 3B household data points that help you connect with your ideal customer across channels. Scalable creative and productionWe offer the creative quality of a boutique agency and the speed and scale of a global production powerhouse. Omnichannel media solutionsIgnite integrated activations at scale, powered by data across digital, programmatic and traditional media with transparency at the core Marketing GuideWhy retailers should try an in-store retail media “treasure hunt” strategyLead customers through the aisles using dynamic digital displays and learn other strategies to engage shoppers in new ways. Get the guideMore from QuadCollin Delrow2025-04-01T10:30:09-04:00Why the request for proposal (RFP) process needs a rethinkCollin Delrow2025-04-01T10:30:09-04:00Blog|Collin Delrow2025-04-01T10:29:50-04:00Your personalization strategy needs automated direct mail marketingCollin Delrow2025-04-01T10:29:50-04:00Blog|Collin Delrow2025-04-01T10:30:29-04:00The 2025 audience strategy guideCollin Delrow2025-04-01T10:30:29-04:00Marketing guides|Careers... --- > Our mission is to create more streamlined, impactful, and frictionless marketing solutions, from print and pixels to placement and packaging. - Published: 2020-06-08 - Modified: 2025-01-24 - URL: https://www.quad.com/about HomeBetter from the beginningAt Quad, we are in relentless pursuit of creating a better way for our clients, our employees, and the communities we live and work in. More relevant than ever, this principle is what drives our investments in talent, technology, products and services, and shapes our ongoing commitment to culture and social purpose. Read our storyReimagining the marketing experienceOur mission is to create a more streamlined, impactful and frictionless marketing experience for our clients, from print and pixels to placement and packaging. Our people and our platform connect the dots of the marketing journey in ways big and small, allowing our clients to focus on what they want to happen while we take care of the how. Our ValuesOur values guide everything we do as a company. We strive to empower each other, deliver success to our clients, and drive positive change in our business and the world we share. Believe in people True success is the result of good people aiming for a common goal. We believe that with the right resources, opportunities and advantages our people can help create the future. Do the right thing People want to engage with a company they trust, and it’s up to us to earn that trust. We hold ourselves accountable to respond to complex issues impacting our employees, our industry and our community. Urgently innovate We believe in swift problem solving, driven by a fearless attitude of “learn fast and pivot. ” Our evolution is about more than making... --- > Dig into the latest thought leadership geared to streamline your marketing experience based on Quad research, insights, data & other findings. - Published: 2020-06-08 - Modified: 2024-09-04 - URL: https://www.quad.com/insights HomeInsightsDig into the latest marketing thought leadership geared to help you streamline your marketing experience based on Quad research, insights, data and other findings. Search for: The Weekly 10: marketing, media and industry statistics to know now — June 11, 2025 editionJabari Clifton2025-06-11T15:14:10-04:00June 11th, 2025|Tags: Advertising, Data and Analytics, Media, The Weekly 10| The Week in Commerce Marketing — Retail, E-commerce and DTC: June 6, 2025 editionJabari Clifton2025-06-09T10:01:57-04:00June 6th, 2025|Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail| The Week in Consumer Packaged Goods: June 6, 2025 editionJabari Clifton2025-06-06T12:22:59-04:00June 6th, 2025|Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG| The Weekly 10: marketing, media and industry statistics to know now — June 4, 2025 editionJabari Clifton2025-06-04T14:08:17-04:00June 4th, 2025|Tags: Advertising, Data and Analytics, Media, The Weekly 10| The Week in Commerce Marketing — Retail, E-commerce and DTC: May 30, 2025 editionCollin Delrow2025-06-02T10:18:37-04:00May 30th, 2025|Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail| The Week in Consumer Packaged Goods: May 30, 2025 editionCollin Delrow2025-06-06T14:35:02-04:00May 30th, 2025|Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG| The Weekly 10: marketing, media and industry statistics to know now — May 28, 2025 editionJabari Clifton2025-05-28T16:40:21-04:00May 28th, 2025|Tags: Advertising, Data and Analytics, Media, The Weekly 10| The Week in Commerce Marketing — Retail, E-commerce and DTC: May 23, 2025 editionAngela Christopherson2025-05-23T16:08:17-04:00May 23rd, 2025|Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail| The Week in Consumer Packaged Goods: May 23, 2025 editionAngela Christopherson2025-05-23T15:24:34-04:00May 23rd,... --- --- ## Posts - Published: 2025-06-12 - Modified: 2025-06-12 - URL: https://www.quad.com/newsroom/quad-earns-a-spot-on-mmm-agency-100-at-no-26 - Categories: Newsroom - Tags: Agencies, Health, News, Newsroom Download PDFSUSSEX, WI, June 12, 2025 — Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, has been ranked 26 among the top healthcare marketing firms in North America according to the 2025 MM+M Agency 100. This is the second time Quad has been included in the media brand’s annual ranking, which is based on North American revenue. “Quad’s robust and integrated solutions help health brands accomplish their marketing objectives, whether they are launching or refreshing a brand, aiming to increase their media presence or looking for a full-service agency of record to handle all the ins-and-outs of their marketing strategy,” said Jennifer Hickman, Head of Strategy and Growth of Health for Quad. “With our heritage as a leading print manufacturer, the omnichannel expertise and performance background of our media agency, Rise, and the brand strategy and design expertise of our creative agency, Betty, Quad is uniquely positioned to help marketers in the health industry make powerful and meaningful connections with their consumers at every stage of their marketing journey. ” Today’s consumers increasingly crave a truly omnichannel marketing experience that engages them online, at home and in-store, according to a recent study conducted by The Harris Poll. The study, commissioned by Quad, concluded that print marketing drives a double benefit for brands, as 78% of Gen Z and Millennials say that physical mail has prompted them to visit a physical store. Additionally, 78% of respondents from that same group say they appreciate... --- > From TikTok shopping demographics to NBA Finals audience woes, these are the data points we’re paying attention to right now. - Published: 2025-06-11 - Modified: 2025-06-11 - URL: https://www.quad.com/insights/the-weekly-10-june-11-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From TikTok shopping demographics to NBA Finals audience woes, these are the data points we’re paying attention to right now. 3 in 10The share of U. S. adult TikTok users who’ve purchased something from TikTok Shop in the past year, according to a new report from YouGov. The data indicates women are more likely than men to make a purchase (33% vs. 28%), and that purchases are most concentrated among the 35-54 age group. 8. 91 millionAverage viewership for Game 1 of the NBA Finals on ABC, per Sports Media Watch analysis of Nielsen data. That represents the league’s least-watched championship opener since audience tracking began in 1988, excluding the COVID-impacted 2020 and 2021 series. It also confirms marketers’ fears about reach — this year’s matchup features Oklahoma City and Indianapolis, two of the NBA’s smallest markets — and will likely result in unprecedented make-good scenarios for TV advertisers. 48%The share of advertiser claims that podcast listeners believe to be true, according to a new study from Signal Hill Insights and Sounds Profitable, which surveyed more than 5,000 “daily or near daily” consumers of ad-supported media. Remarkably, podcasting ranked among the best mediums for marketers in terms of trust; regular users of Facebook, for example, believe that only 36% of advertiser claims on the platform are true. $17. 5 billionThe amount of a new bridge loan provided by J. P. Morgan to Warner Bros. Discovery. The short-term financing facilitates a massive restructuring, announced on Monday, that will see the media... --- > Cat Footwear honors Caterpillar’s legacy with boot line, PayPal debuts first physical credit card, TJ Maxx launches sponsorship program for women, and more - Published: 2025-06-06 - Modified: 2025-06-09 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-june-6-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. One step at a time: Caterpillar drops limited-edition 100th anniversary boot collectionCaterpillar Inc. , the legendary American construction equipment manufacturing firm, turns 100 this year. To mark the occasion, the brand’s Cat footwear division — which markets items produced by Wolverine under a long-standing licensing deal — has dropped a new line of limited-edition boots. The Centennial capsule collection features three unique designs, each celebrating Caterpillar’s role in a major engineering achievement from the past century. The Golden Gate Bridge edition boot, for example, features gold hardware and a structural “cable system” reinforcement around the eyelets. The Moon Landing version has a Velcro upper strap, bungee lacing and a dusty colorway. And the Continental Channel Tunnel iteration uses a waterproof shell with an illuminated insole and a functional headlamp on the tongue. The collection is on sale now at catfootwear. com, with all three designs priced at $149. 95. See also: “BÉIS to promote new Utility Collection with national park pop-ups,” from the Aug. 9, 2024 edition of this column. More footwear launches: “Wolverine and Cat Footwear Combine Function with Western Aesthetics” (Trend Hunter) “Angel Reese’s First Reebok Basketball Sneaker Is Coming in Just a Matter of Days” (Footwear News) “Brooks Partners with JZD for Year-Round LGBTQ+ Celebration” (Trend Hunter) Pampered Chef’s new DTC subscription box offering caters to kidsKitchenware mainstay Pampered Chef just launched its first youth-oriented offering, Kids... --- > Tylenol enters the supplements market, Pop-Tarts partners with The Fantastic Four, Natural Light unveils the perfect Father’s Day gift. - Published: 2025-06-06 - Modified: 2025-06-06 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-june-6-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Tylenol extends its brand with new drug-free joint health supplementIn a move demonstrative of the supplement market’s continuing growth, Tylenol just rolled out its first-ever drug-free product, Proactive Support. This new offering uses a proprietary blend of turmeric and tamarind to “improve joint comfort, flexibility and function,” per a brand statement. Two versions are available at launch, each featuring a patent-pending formula: Muscle & Joint (with cucumber extract) and Muscle & Joint + Stress (with sceletium, which the brand says “promotes calmness” and helps “manage occasional stress”). Notably, neither contains acetaminophen, the active pain-relief and fever-reducing ingredient that’s been synonymous with Tylenol since the 1950s. Both versions are now available at major retailers, with a suggested price of $19. 99 per bottle of 30 capsules. More CPG launches: “Goldfish Made a Cracker That Screams ‘Extra Sauce’ — and We’re Not Mad About It” (Food & Wine) “Lavazza debuts new decaf coffee to meet growing demand” (FoodBev Media) “Kodiak launches trail bars, frozen breakfast sandwiches” (Snack Food & Wholesale Bakery) “ISCO Spirits launches Pizza Vodka” (Beverage Industry) Pop-Tarts reboots blue raspberry flavor for limited-time collab with Marvel StudiosHeading into the heat of summer blockbuster season, Pop-Tarts has announced a limited-time collaboration with Marvel Studios promoting “The Fantastic Four: First Steps” ahead of its July 25 release. The tie-in will see the pastry brand’s Frosted Blue... --- > From Gen Z’s focus on at-home cooking to the growth of SMS marketing, these are the data points we’re paying attention to right now. - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://www.quad.com/insights/the-weekly-10-june-4-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From Gen Z’s focus on at-home cooking to the growth of SMS marketing, these are the data points we’re paying attention to right now. 71%The share of Gen Zers who say they’ve tried to recreate their favorite takeout dishes at home, according to a new Chicory survey of 1,000 U. S. consumers. The findings also show that Gen Z is more likely to have recently reduced their grocery budgets (34%) than shoppers in other age demographics (29%) due to economic factors. (Read more about Gen Z’s food preferences: “Marketing to Gen Z: Trends lean to spicy, adventurous & global food flavors,” from Quad Insights. ) $25. 93 billionProjected AI search ad spending by 2029, representing a 105% increase over 2025, according to a new eMarketer forecast. $24 billionProjected Father’s Day spending in 2025, according to the National Retail Federation (NRF) and Prosper Insights & Analytics. If realized, this would be the largest figure ever observed by the NRF and Prosper, besting the previous record of $22. 9 billion, set in 2023. 41%The combined share of annual U. S. wellness spending attributed to Gen Z and Millennials, despite making up just 36% of the American adult population, according to the latest McKinsey trend report. Both cohorts are also outliers in terms of their respective wellness priorities: Millennials are more concerned with “better sleep” than any age group, while Gen Z puts a greater emphasis on “better appearance” (skincare, makeup and cosmetic enhancements) compared to other demos. 13The number of consecutive years... --- > Enhance your 2025 marketing campaigns with Quad's detailed calendar, showcasing crucial industry events and key dates. - Published: 2025-06-02 - Modified: 2025-06-09 - URL: https://www.quad.com/resources/research-and-tools/2025-marketing-calendar - Categories: Research & tools - Tags: Advertising, Calendar, Consumer Packaged Goods, DTC, Innovation, Media, Packaging, Retail Home2025 marketing calendarConferences, events, industry gatherings — plus big cultural moments to watch out for VariousDigiMarCon The hybrid DigiMarCon digital marketing, media and advertising conference offers both in-person and online sessions, with keynotes and case studies presented by executives from brands including PepsiCo, Meta, PayPal, Google and HubSpot. In June, DigiMarCon will make stops in Atlanta, Boston, Dallas, Miami, Fort Lauderdale and Kansas City, Kansas. Topics on the agenda are set to include generative AI and omnichannel marketing to social commerce and programmatic advertising. https://digimarcon. com/upcoming-digital-marketing-conferences/ Multiple June 2-4Gartner Marketing Symposium/Xpo This marketing-centric edition of Gartner’s popular event series — which also includes separate forums focused on supply chains and IT — dives “deep into key topics for CMOs and marketing leaders,” according to the organizers. For 2025, the overarching theme is excelling through disruption, with sessions covering topics such as AI integration for marketing operations and new tech for monitoring brand health. The speakers and moderators will feature a mix of Gartner analysts and execs from blue-chip firms including IBM, SAP and Adobe. https://www. gartner. com/en/conferences/na/marketing-symposium-us Denver June 2-4ANA Masters of B2B Marketing Conference Open to both physical and virtual attendees, the Association of National Advertisers (ANA) promises a slate of programming curated by elite client-side marketers: The event’s steering council has executives from Shell, CVS Health and MetLife, among others. They’ve tapped a top-flight lineup of speakers from across the industry, including executives from Cigna, Verizon, Carhartt and Franklin Templeton. Notably, the conference agenda also incorporates the ANA’s... --- > Quad’s study tracks how craft beer shoppers browse, showing which bold, eye-catching labels lead to a trip to checkout. - Published: 2025-06-02 - Modified: 2025-06-02 - URL: https://www.quad.com/newsroom/beauty-and-the-beer-craft-beer-packaging-designs-attract-shoppers - Categories: Newsroom - Tags: Accelerated Marketing Insights, Alcoholic Beverages, Beverages, Consumer Packaged Goods, Intelligence, News, Newsroom, Packaging, Retail What makes a beer stand out from the hundreds of others on the shelf? A new study from Quad’s Accelerated Marketing Insights group suggests that packaging plays a critical role in guiding consumer choices in the craft beer category. The research, conducted at Ray’s Wine & Spirits in Wauwatosa, Wisconsin, used eye-tracking glasses to monitor 61 participants as they browsed two full beer walls. In total, the shoppers encountered 474 different craft beer options. After the shopping session, each participant completed a survey to discuss their purchase decisions. The study aimed to determine which visual and packaging characteristics attracted attention and influenced purchases. Researchers measured visual engagement through three key eye-tracking metrics: total fixation duration, time to first fixation, and fixation count. These metrics revealed not just what shoppers looked at, but how quickly and how often. According to the findings, 84% of shoppers arrived without a specific beer in mind, reinforcing that visual cues play a large role in decision-making. Packaging design ranked just behind flavor and price as the most important purchase driver. Nearly three-quarters of participants,72 percent, said that the way a beer looked made them more likely to buy it. Among the standout design trends, illustrations proved to be one of the most consistent attention-getters. The beer that received the longest fixation time was Gus Polinski and the Kenosha Kickers by 903 Brewers, which featured a cartoon of actor John Candy’s face on the label. Researchers noted that human faces tend to capture visual attention faster... --- > Explore four key considerations reshaping how CPG marketers and grocers approach in-store advertising, consumer engagement and campaign ROI. - Published: 2025-06-02 - Modified: 2025-06-02 - URL: https://www.quad.com/resources/marketing-guides/retail-media-networks-for-cpg-brands - Categories: Marketing guides - Tags: Commerce, Consumer Behaviors, Consumer Packaged Goods, Gated, Media, Packaging, Retail, Retail Media Networks, Technology HomeThe truth about the evolution of in-store retail media in 2025Explore four key considerations reshaping how CPG marketers and grocers approach in-store advertising, consumer engagement and campaign ROI. June 2, 2025 First name *Last name *Company *Business email *Yes, I would like to receive communications from Quad. Quad uses your information to contact you about relevant content and services. You may unsubscribe at any time. For more information see our privacy policy. Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Download the guide var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); setTimeout( => { document. getElementById("checkbox-subscribetomarketinggroup1-1-0"). name="subscribetoMarketingGroup1"; }, "1000"); I'd like to know moreCPG marketers are facing more complexity (and opportunity) than ever before. With the rise of grocery retail media networks, the store — once seen strictly as the point of sale — is emerging as one of the most influential, versatile and brand-safe media environments for CPG brands. Particularly for CPGs seeking a more immersive connection with today’s increasingly tech-savvy shoppers, in-store retail media... --- > Target drops Good & Gather Collab with Rodney Scott, Staples brings back the Easy Button, e.l.f. Cosmetics announces $1 price increase - Published: 2025-05-30 - Modified: 2025-06-02 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-may-30-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Target releases another Good & Gather Collabs drop, this time with BBQ pitmaster Rodney ScottJust in time for barbecue season, Target’s Good & Gather private label is teaming up with Rodney Scott, the celebrity chef, restauranteur and acclaimed pitmaster. Part of the retailer’s Good & Gather Collabs collection — launched earlier this year with chef/restauranteur Ann Kim — Good & Gather Collabs + Rodney Scott features 12 limited-time Carolina-style products, ranging from sauces (Sweet Heat Relish, Smooth & Tangy White Sauce) to snacks (Sweet & Salty BBQ Trail Mix) to sides (BBQ Macaroni & Cheese). The line hits Target shelves on Sunday (June 1), with all items priced under $9. Previously: “Target debuts rebrand for its private-label Up&Up brand,” from the Feb. 7 edition of this column. “That was easy”: Staples brings back the Easy ButtonStaples just announced the return of its iconic Easy Button, aka E. B. , and its “That was easy” catchphrase. The office supplies retailer says it sees E. B. as “a symbol of how Staples has evolved to meet the needs of today’s customers and the realities of modern life,” and is supporting the comeback with a campaign across out-of-home, digital, social (check out this video with Lance Bass), radio and streaming. Through June 7, all in-store and online purchases of $50 or more come with a free Staples Easy Button, while supplies last. More... --- > GoodPop launches “Summer of YES” campaign, Burt’s Bees debuts collab with Mike’s Hot Honey, PepsiCo debuts energy drink via Formula 1 partnership - Published: 2025-05-30 - Modified: 2025-06-06 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-may-30-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Drop it like it’s hot: Burt’s Bees x Mike’s Hot Honey lip balm You’re not imagining it: Hot honey is everywhere, from special menu items at KFC and Chipotle to a new line of Ritz crackers. Now, the personal care category is getting in on the action. Burt’s Bees has teamed up with Mike’s Hot Honey to create a limited-edition lip balm, which, yes, offers a sweet chili-infused twist on the original beeswax formula, promising “soft lips with a kick. ” Priced at $3. 99, the Burt’s Bees x Mike’s Hot Honey moisturizing lip balm is available at Burtsbees. com and the brand’s TikTok Shop (@officialburtsbees), with a limit of three units per order. See also: Hidden Valley collaborates with Burt’s Bees on a cobranded Ranch Dippers lip balm set in “10 surprising brand collaborations — from the amusing to the absurd,” from Quad Insights. More CGP launches and collabs: “WWE Taps Iconic Drink Brand for a ‘Slammin’ First-Ever Collab” (Parade) “The Automobili Lamborghini x Lavazza Espresso is Aromatic” (Trend Hunter) ICYMI: “Wet ‘n Wild Releases Spongebob Makeup Collection as Nostalgic Cartoon Craze Blows Up” (Happi) Twix leans into comfy food flavor trend with limited-edition Twix SnickerdoodleTwix remains a supremely versatile offering in Mars Incorporated’s expansive portfolio, as evidenced by a series of cookie-forward product launches over the years, including limited-run variations such as... --- > Learn how agile testing can meet the evolving landscape of consumer attention with media that's proven to resonate. - Published: 2025-05-30 - Modified: 2025-06-09 - URL: https://www.quad.com/resources/on-demand-webinars/made-you-look-launch-smarter-with-media-thats-proven-to-resonate - Categories: On-demand webinars - Tags: Accelerated Marketing Insights, Consumer Behaviors, Consumer Packaged Goods, Direct, Intelligence, Interactive, Media, Packaging, Retail, Thought Leadership HomeMade you look! Launch smarter with media that’s proven to resonateHow agile testing can meet the evolving landscape of consumer attention May 30, 2025 Welcome (0:00)Collin Delrow2025-06-09T16:20:29-04:00Welcome (0:00)Path to Purchase Institute Moderator:Hello everyone, and welcome to our webinar, Made You Look: Launch Smarter With Media That’s Proven to Resonate. Let’s frame up today’s webinar. Today’s presentation will explore the evolving landscape of consumer attention, the power of nonconscious decision-making, and the need for agile testing. Our speakers will showcase how brands can test the way customers shop and how they can use analytics and neuroscience-based technology to predict engagement. Without further ado, our speakers today are Jim Miller, Vice President of Marketing Solutions at Accelerated Marketing Insights by Quad, and Shannon Anderson, Director of Client Research at Accelerated Marketing Insights by Quad. All right, Jim, I’ll turn things over to you to get us started. Jim Miller:Great, thank you so much, Jackie. Quad is a marketing experience company dedicated to helping brands improve performance across all marketing channels. The content we’ll be discussing today is grounded in Quad’s unique perspective and innovative techniques, developed through years of real-life work with hundreds of brands — all with the goal of helping those brands grow their business. Much of what we’ll cover is centered on leveraging real-world behaviors through specific, pre-tested media measurement. These comprehensive testing methodologies can deliver powerful insights that often go beyond initial expectations and can be applied across digital, direct, packaging — really, across all media. Whether you... --- > USPS gets a new PMG from the private sector to tackle losses. Paper markets are quiet; domestic freight steady; imports drop due to tariffs. - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://www.quad.com/newsroom/postal-paper-logistics-update-may-2025 - Categories: Newsroom - Tags: News, Supply Chain Download PDFIn brief: The USPS is getting a new Postmaster General (PMG) from the private sector who will have to get to work stemming the agency’s continuing flow of red ink. The paper markets are quiet for the time being. Domestic freight markets have been stable, while imports into the U. S. have diminished under the weight of tariffs. Built on our roots as a printer, mail industry partner and logistics leader, Quad is a marketing experience (MX) company focused on delivering streamlined solutions at scale to our clients. As the largest USPS customer, we are uniquely positioned to provide clients with best practices and insights on the latest postal, paper and logistics topics. If you have any questions or concerns during these challenging times for our industry, contact your Quad representative. We’ll tap our in-house experts to investigate and get you the answers you need. PostalDavid Steiner is named Postmaster GeneralOn May 9, the USPS Board of Governors (BOG) announced that it had chosen business executive, attorney and recent FedEx board member David Steiner to replace Louis DeJoy as Postmaster General of the U. S. Postal Service. Steiner was CEO of Waste Management from March 2004 to November 2016. He joined the FedEx board in 2009 and resigned effective May 9. He will assume his new USPS role after undergoing ethics and security clearance background checks, expected to be completed in July. In a USPS Industry Alert announcing the appointment, Amber McReynolds, chair of the Postal Service BOG, praised... --- > From “Lilo & Stitch”’s box office blowout to trending meals on DoorDash, these are the data points we’re paying attention to right now. - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://www.quad.com/insights/the-weekly-10-may-28-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From the box office blowout of "Lilo & Stitch" to trending meals on DoorDash, these are the data points we’re paying attention to right now. 3. 2%The YOY increase in visits to small-format (under 30,000 square feet) grocery store locations during Q1, according to a new Placer. ai white paper. The study’s findings suggest that, overall, U. S. consumers are making shorter, more frequent grocery shopping trips. 46%The share of Americans who say they’d be most likely to purchase a product labeled as “Made in America,” according to a new survey from Zappi examining the impact of tariffs. At the same time, only 20% of respondents are willing to pay significantly more for items produced domestically, with 28% saying they’d choose the cheaper option (regardless of where it’s made). $183 millionDomestic box office ticket sales for “Lilo & Stitch” over Memorial Day weekend, per Variety, surpassing “Top Gun: Maverick” in 2022 to set a new all-time record. That figure also establishes Disney’s live-action remake as the second-largest opening across any four-day holiday weekend, trailing only “Black Panther,” which raked in more than $242 million over President’s Day weekend in 2018. 3Consecutive months that YouTube has maintained the largest share of TV viewing among media companies, per Nielsen’s just-released April report. Paramount experienced the largest monthly share increase of any media company (+0. 4 points), capturing 8. 9% of total TV watch time, driven largely by gains among its CBS broadcast affiliates. 4 in 5The share of Americans who care more... --- > CPG brand news: Coca-Cola debuts Sprite + Tea, Oscar Mayer hosts the Wienie 500, Oreo releases cookie collab with Selena Gomez - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-may-23-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. The Wienie 500 is here: Oscar Mayer pits Wienermobiles against each other in pre–Indy 500 raceCombining two things beloved by Americans — hot dogs and racing — Kraft Heinz's Oscar Mayer just announced a partnership with the Indianapolis Motor Speedway and the Indianapolis 500 on the first-ever Oscar Mayer Wienie 500. In the whimsical race taking place today (May 23), six Oscar Mayer Wienermobiles representing different regional dogs (think Chi dog for the Midwest, slaw dog for the Southeast, etc. ) will square off at the Indianapolis Motor Speedway in advance of the Indy 500 on Sunday. Fans can stream the Wienie 500 live at 2 p. m. ET on the Fox Sports app and make predictions on its outcome at Draftkings. com/wienie500 for a chance to win a share of a $10,000 cash prize. The trophy presentation for the winning Wienermobile will take place in (of course) the “Wiener’s Circle... complete with a condiment spray and hot dog for the wiener’s enjoyment,” per a Kraft Heinz announcement.   More events and activations: “WHSmith Media Network Hosts Experiential Nestlé Takeovers at Airport Stores” (Retail TouchPoints) Sprite + Tea drops in a nod to a hot TikTok trendThe viral TikTok trend of people steeping tea bags in Sprite has inspired a new product from The Coca-Cola Company. Sprite + Tea, a limited-time offering, “blends the... --- - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://www.quad.com/sec-filings/0001127602-25-015404-index-htm - Categories: SEC Filings - Tags: SEC Filed: 2025-05-23 AccNo: 0001127602-25-015404 Size: 15KB Filed: 2025-05-23 AccNo: 0001127602-25-015404 Size: 15KB Go to Source --- - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://www.quad.com/sec-filings/0001127602-25-015406-index-htm - Categories: SEC Filings - Tags: SEC Filed: 2025-05-23 AccNo: 0001127602-25-015406 Size: 6KB Filed: 2025-05-23 AccNo: 0001127602-25-015406 Size: 6KB Go to Source --- > Mattel debuts UNO Social Clubs, Urban Outfitters launches college-focused activation, Polaroid and MoMA collaborate on limited-edition camera and more - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-may-23-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Mattel cashes in on IRL experiences with the launch of UNO Social ClubsMattel is aiming to capitalize on two major trends — the increasing popularity of tabletop games and the consumer appetite for IRL experiences — with its latest activation, UNO Social Club. This new series of popup events will transform bars and other venues into “the ultimate game night destination,” per a brand statement, complete with UNO-themed cocktails, Insta-friendly photo moments and tournament-style play. Rounding out its omnichannel effort, Mattel has launched a TikTok giveaway via a custom hashtag and filter; the winning fan entry will receive an all-expenses-paid trip to the inaugural Social Club popup, which is scheduled to take place at the Palms Casino Resort in Las Vegas this July. (The haul also includes two nights in a special UNO-themed hotel suite with a private bowling alley. ) Mattel plans to announce UNO Social Club activations in other major U. S. cities later this year. (For more on IRL activations, see “The Return of Touch Report: Reimagining Consumer Engagement in 2025” — new consumer research from The Harris Poll, presented by Quad. ) See also: “Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels” (Trend Hunter) More brand activations: “Social Media Activation Puts Crocs On NYC Statues” (MediaPost) “Valentino Just Changed What a Brand Activation Can Look Like With Its Latest New York Project” (Cultured)... --- > Kelly Roe and Nicole Meyer appointed to scale senior creative leadership at Betty amid agency momentum - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://www.quad.com/newsroom/betty-expands-leadership-team - Categories: Newsroom - Tags: News, Newsroom MINNEAPOLIS — May 20, 2025 – Today, creative agency Betty, a Quad agency, announces two additions to its leadership team with the appointments of Kelly Roe and Nicole Meyer as the company’s newest group creative directors (GCDs). Roe and Meyer will be responsible for continuing to elevate Betty’s overall creative product by embracing new technologies and trends in their development of big, breakthrough ideas. By tapping Quad’s integrated suite of solutions, they’ll help prove the agency’s mission to create great work that works greatly. Kelly Roe has been newly hired and, in addition to her GCD role, will serve as creative lead for Betty’s Chicago office. In her new roles, she’ll lead the creative vision for key accounts, mentor talent, and help shape the culture and creative momentum of Betty’s growing presence in Chicago. Roe joins Betty with over two decades of experience leading award-winning work at top agencies, including Jack Morton, The Kitchen at Kraft Heinz, Razorfish, and most recently as SVP/creative director at Leo Burnett. She has worked on campaigns for major brands like Mars Wrigley, Visa, Anheuser-Busch, Kimberly-Clark, JM Smuckers, and more—most notably, the creation of Pull-Ups’ new potty-training characters, Terd and Yureen. Her work has been recognized by Cannes Lions, The One Show, Effies, Webbys and Campaign UK. “I was drawn to Betty because it brings together creative ambition, strategic clarity, and a real-world approach that feels both refreshing and energizing,” Roe said. “I see a huge opportunity to bring my CPG experience into the mix... --- - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://www.quad.com/sec-filings/0001127602-25-015416-index-htm - Categories: SEC Filings - Tags: SEC Filed: 2025-05-23 AccNo: 0001127602-25-015416 Size: 6KB Filed: 2025-05-23 AccNo: 0001127602-25-015416 Size: 6KB Go to Source --- - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://www.quad.com/sec-filings/0001127602-25-015418-index-htm - Categories: SEC Filings - Tags: SEC Filed: 2025-05-23 AccNo: 0001127602-25-015418 Size: 12KB Filed: 2025-05-23 AccNo: 0001127602-25-015418 Size: 12KB Go to Source --- - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://www.quad.com/sec-filings/0001127602-25-015421-index-htm - Categories: SEC Filings - Tags: SEC Filed: 2025-05-23 AccNo: 0001127602-25-015421 Size: 6KB Filed: 2025-05-23 AccNo: 0001127602-25-015421 Size: 6KB Go to Source --- - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://www.quad.com/sec-filings/0001127602-25-015423-index-htm - Categories: SEC Filings - Tags: SEC Filed: 2025-05-23 AccNo: 0001127602-25-015423 Size: 6KB Filed: 2025-05-23 AccNo: 0001127602-25-015423 Size: 6KB Go to Source --- - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://www.quad.com/sec-filings/0001481792-25-000030-index-htm - Categories: SEC Filings - Tags: SEC Filed: 2025-05-23 AccNo: 0001481792-25-000030 Size: 495KB Filed: 2025-05-23 AccNo: 0001481792-25-000030 Size: 495KB Go to Source --- > This guide walks you through a real-world shopping trip, revealing what influences in-store choices and how brands can harness it. - Published: 2025-05-22 - Modified: 2025-05-22 - URL: https://www.quad.com/resources/marketing-guides/on-aisle-time-tapping-into-non-conscious-decision-making - Categories: Marketing guides - Tags: Accelerated Marketing Insights, Commerce, Consumer Behaviors, Consumer Packaged Goods, Gated, Intelligence, Retail HomeOn aisle time: Tapping into non-conscious decision-makingThis guide walks you through a real-world shopping trip, revealing what influences in-store choices and how brands can harness it. May 22, 2025 First name *Last name *Company *Business email *Yes, I would like to receive communications from Quad. Quad uses your information to contact you about relevant content and services. You may unsubscribe at any time. For more information see our privacy policy. Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Download the guide var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); setTimeout( => { document. getElementById("checkbox-subscribetomarketinggroup1-1-0"). name="subscribetoMarketingGroup1"; }, "1000"); Download our detailed PDFYou think you’re in control when you shop. But data tells us that the real decisions happen without you even realizing it. In today’s attention-scarce, hyper-competitive retail landscape, marketers need more than just demographic data and stated preferences. They need to understand the non-conscious brain—the fast, emotional, automatic system driving purchase behavior. In this guide, you’ll discover: Why shoppers default to certain behaviors—and how to interrupt... --- > From the growth in local digital advertising to streaming’s share of total TV viewing, these are the data points we’re watching. - Published: 2025-05-21 - Modified: 2025-05-21 - URL: https://www.quad.com/insights/the-weekly-10-may-21-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From the growth in local digital advertising to streaming’s share of total TV viewing, these are the data points we’re paying attention to right now. 33%The percentage of U. S. diners who’ve switched their loyalty when it comes to fast-casual or quick-serve restaurants (QSR) during the past year, per Tillster’s “2025 Phygital Index. ” Customers cited “better food” (46%) and “better value” (40%) as the top factors for swaying their allegiance. $100+ billionThe amount that local advertisers in the U. S. spent on digital in 2024, per Borrell Associates’ “Annual Digital Benchmark Report. ” The digital category now accounts for approximately 70% of all local ad spend, according to the report, thanks to heavy investment in search, display banners and CTV/streaming. 83%The share of U. S. consumers who read food labels before making a purchase decision, according to new research from global health and safety organization NSF. The study’s authors conclude that consumers are seeking more clarity and transparency about the ingredients, allergens and origins of these products. Notably, only 16% of the 1,000 survey respondents say they find brands’ health claims “very trustworthy. ” 77. 0Overall U. S. consumer satisfaction score (on a 100-point scale) during Q1, as measured using the American Consumer Satisfaction Index (ACSI). This marks the fourth consecutive quarter in which the ACSI has remained flat or fallen; declining customer sentiment can have a negative impact on demand, leading to reduced cash flow stability. 86% and 76%The share of U. S. Gen Z and Millennial consumers,... --- > Lidl launches private-label meats, Crocs and Casio debut limited-time collab, Urban Outfitters partners with Nike on a new retail concept and more - Published: 2025-05-16 - Modified: 2025-05-16 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-may-16-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Lidl is courting value shoppers (and Gen Z) with a new private-label meat lineIn response to rising grocery prices, Lidl has debuted its first private-label meat line in the U. S. Called Butcher’s Specialty, this value-focused line includes a selection of USDA Choice beef, chicken, pork, lamb and veal in various cuts. Butcher’s Specialty also offers grass-fed and organic choices on some cuts, which Lidl hopes will attract more Gen Z and Millennial buyers, an executive tells Food & Wine. As part of the launch, the grocer is providing seasonal grilling inspiration on its online recipe hub, with new entries for a cheese-stuffed burger and strip steak with gorgonzola sauce. See also: “Albertsons Debuts Chef-Inspired Own Brand in Meat Department, With Plans for Growth Across Store” (Progressive Grocer) More product launches: “Bloomingdale’s Unveils Coniglio Palm Beach Collection and Carousel” (Women’s Wear Daily) “Michaels Boosts Housewares Mix With New Private Label Collections” (Store Brands) “Trader Joe’s Reveals New, Limited-Time Products Including Soda-Flavored Cookies and Pretzel Buns” (RetailWire) ICYMI: “ThredUp launches curated vintage collection” (Fashion Dive) Better late than never: Crocs and Casio announce capsule collaborationTwo brands known for their popular, function-first creations — Crocs and Casio — are teaming up on a limited-edition drop. Sold exclusively as a bundle, the release consists of an Echo Wave clog and a G-SHOCK watch, both featuring a new glow-in-the-dark colorway. In a neat twist,... --- > Jones Soda Co. partners with Crayola, Campari brings Crodino to the U.S., Kraft Heinz launches Heinz Verified program for restaurants and more - Published: 2025-05-16 - Modified: 2025-05-16 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-may-16-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Jones Soda Co. teams up with Crayola on a colorful limited-time releaseJones Soda Co. just announced an upcoming collaboration with Crayola that celebrates the limited-time “unretirement” of select Crayola crayon colors. Jones will release a special 12-pack of its pure-cane-sugar sodas in a package that that resembles a giant Crayola box (see it here) “in time for back-to-school sales,” per a brand announcement. The pack will feature two each of six Jones flavors, with custom labels that include both the Jones flavor and the Crayola color it corresponds with (e. g. , Berry Lemonade/Blizzard Blue and Pineapple Cream/Dandelion). The Jones Soda x Crayola pack will also come with a box of crayons containing the six featured colors, along with two additional limited-edition colors. More brand collabs and limited-time drops: “Miller Lite’s Beer-Infused Charcoal Will Blow Your Backyard Barbecue Out of the Water” (Food & Wine) “Coors Banquet Drops Three Limited Edition Cans Honoring its Legacy” (Trend Hunter) “Papa Johns and Mountain Dew Just Dropped the Wildest, Tangiest Dirty Soda Combo Yet” (Food & Wine) “MrBeast and Jack Link’s team up on jerky and meat sticks for kids” (Food Dive) Dove chocolate wants to help celebrate life’s “mini victories” with its #MiniWinMonday campaignDove just launched a new campaign designed to celebrate life’s “mini victories” — and positioning Dove Ice Cream Minis as the perfect reward... --- > Joel Quadracci, President & CEO of Quad, and Tony Staniak, CFO of Quad, will participate in upcoming investor conferences. - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.quad.com/newsroom/quad-to-participate-in-upcoming-investor-conferences - Categories: Newsroom - Tags: Investor Relations, News, Newsroom Download PDFSUSSEX, WI, May 15, 2025 — Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company”), a marketing experience company that solves complex marketing challenges for its clients, today announced its participation in upcoming investor conferences. Joel Quadracci, Chairman, President and Chief Executive Officer of Quad, and Tony Staniak, Chief Financial Officer of Quad, will participate in the following upcoming investor conferences: 19th Annual Barrington Research Virtual Spring Investment Conference on Thursday, May 29, 2025. Joel Quadracci and Tony Staniak will participate in 1×1 virtual meetings throughout the day. Wolfe Research Small and Mid-Cap Conference, virtually on Wednesday, June 4, 2025, and at the Wolfe Research New York Headquarters on Thursday, June 5, 2025. Joel Quadracci and Tony Staniak will participate in 1×1 virtual meetings throughout the day on June 4 and 1×1 in-person meetings throughout the day in New York City on June 5. UBS SMID-Cap Multisector Virtual Conference on Tuesday, June 24, 2025. Joel Quadracci will participate in 1×1 virtual meetings throughout the day. For additional information or to schedule a meeting with management, please contact Quad’s Investor Relations at IR@quad. com. About QuadQuad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing... --- > 5 takeaways from The Harris Poll “Return of Touch” survey for marketers to build a better brand experience for consumers with tactile experiences. - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.quad.com/insights/why-consumers-want-more-irl-and-tactile-brand-experiences - Categories: Insights - Tags: Catalogs, Commerce, Consumer Behaviors, Consumer Packaged Goods, Creative, DTC, Health, Intelligence, Magazines, Media, Packaging, Partnerships, Print, Production, Research and Surveys, Retail, Technology According to new research from The Harris Poll (THP), consumers want more, well, realness in their lives. When it comes to how brands interact with them, that means more in-real-life (IRL) activations and brick-and-mortar retail experiences that offer a “wow” factor, plus other tangible brand expressions — including immersive print catalogs and direct mail — that they can touch and feel. Those findings appear in “The Return of Touch Report: Reimagining Consumer Engagement in 2025,” a new white paper from The Harris Poll, presented by Quad. For its study, THP conducted a demographically representative survey of 2,068 U. S. adults. The Harris Poll notes in the report that the rise of smart phones, starting with the 2007 launch of the iPhone, prompted “a radical overhaul in how brands and consumers perceive and discuss touch. The word quickly became synonymous with touchscreen — a swift stroke across smooth glass opening doors to portals across the e-commerce landscape. Much of retail, as a result, became largely two-dimensional in its presentation. ” But THP says that today, “the pendulum is swinging back toward three-dimensional touch,” and this is not just about boomer nostalgia, as younger consumer — specifically Gen Zers and Millennials — show even higher demand for tangible, touchable brand experiences than older generations. THP calls this cultural shift the “Return of Touch” (RoT). The full report is a must-read for marketers — you can download it (free) here — but for now, five key takeaways: Screen-weary consumers are seeking out IRL... --- > From the rise of tactile marketing to the video podcasting boom, these are the data points we’re paying attention to right now. - Published: 2025-05-14 - Modified: 2025-05-15 - URL: https://www.quad.com/insights/the-weekly-10-may-14-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From the rise of tactile marketing to the video podcasting boom, these are the data points we’re paying attention to right now. 7. 7%The percentage of total company revenue allocated to marketing budgets, per a new Gartner survey of more than 400 CMOs and industry leaders across North America, the U. K. and Europe. Unsurprisingly, nearly 60% of respondents also say they lack sufficient funding to execute their strategy this year. 10%The decrease in impressions generated by traditional search engines over the past 12 months, per new research by AI marketing firm SOCi. The study’s authors attribute this decline to fragmentation: The average consumer now uses three or more separate platforms for online discovery (versus a single search engine), according to SOCi’s data. Social media, navigation apps, review sites and AI platforms are the top alternatives to Google and Bing. $7. 3 billionThe estimated global revenue for the podcast industry in 2024, according to a new analysis by the consulting firm Owl & Co. — nearly double the amount cited in a recent PwC study conducted on behalf of the Interactive Advertising Bureau (IAB). Most of this discrepancy can be attributed to $1. 7 billion in video podcast earnings and $700 million in so-called consumer revenue, such as Patreon donations, both of which went uncounted in the PwC/IAB report. 45. 1 millionThe number of Americans expected to travel domestically over Memorial Day weekend (May 22-26), according to AAA forecasting released Monday. If realized, this figure would represent a new all-time... --- > What’s driving consumer engagement? Increasingly, it’s tactile and retail experiences that foster community, good vibes and deeper brand loyalty. - Published: 2025-05-13 - Modified: 2025-05-12 - URL: https://www.quad.com/resources/research-and-tools/return-of-touch-consumer-engagement-has-an-omnichannel-revival - Categories: Research & tools - Tags: Consumer Behaviors, Creative, Direct, Gated, Intelligence, Marketing Experience, Media, Print, Production, Research and Surveys, Technology HomeReturn of touch: Consumer engagement has an omnichannel revivalReport: Today’s consumers want more tactile and retail experiences that foster community, good vibes and deeper brand loyalty. May 13th, 2025 First name *Last name *Company *Business email *Yes, I would like to receive communications from Quad. Quad uses your information to contact you about relevant content and services. You may unsubscribe at any time. For more information see our privacy policy. Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Download the report var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); setTimeout( => { document. getElementById("checkbox-subscribetomarketinggroup1-1-0"). name="subscribetoMarketingGroup1"; }, "1000"); Download our detailed PDFIf consumers are burnt out on digital ads and soul-draining screen time, how’s a modern marketer supposed to reach them? According to new research by The Harris Poll conducted in partnership with Quad, a desire for in-real-life engagements, brick-and-mortar retail and a resurgence of print media — including catalogs, magazines and direct mail — are some of the ways today’s consumers say they want to build lasting... --- > New study by The Harris Poll and Quad shows that brands should blend physical and online touchpoints to drive engagement. - Published: 2025-05-13 - Modified: 2025-05-13 - URL: https://www.quad.com/newsroom/81-percent-of-gen-z-report-wishing-it-was-easier-to-disconnect-from-digital-devices - Categories: Newsroom - Tags: Catalogs, Consumer Behaviors, Consumer Packaged Goods, Direct, Ecommerce, In-store, Media, News, Newsroom, Production, Retail, Strategy Download PDFSUSSEX, WI, May 13, 2025 — Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, and The Harris Poll today announced the results of a cross-generational, consumer study of over 2,000 respondents detailing widespread consumer desire for more in-real-life (IRL) brand experiences. The report, titled “The Return of Touch,” shows consumer values rebalancing toward physical, tangible connections and the benefits to brands. According to the survey, today’s consumers are seeking more sensory interactions and tactile brand experiences, opening an opportunity for brands to create greater impact through omnichannel marketing strategies that meet consumers in-store and at home, as well as online. Brands that adopt the approach can also enhance the perception of their authenticity, the study says. IRL rebalanceThe survey suggests that modern consumers seek to be more in control of their cross-channel marketing interactions as they reevaluate their relationships with digital devices. Consumers are actively seeking ways to experience and enjoy brands in person with a better blend of online and physical touchpoints. 78% of Americans would choose a completely in-person social life rather than one that is digital-only 81% say digital detoxes should be routine84% of Gen Z and Millennials noted that they value brands that seamlessly blend technology and physical experiences 78% of Gen Z and Millennials appreciate brands that add digital touchpoints to enhance physical shopping rather than replace it “What’s fascinating about this research isn’t simply a pandemic-driven return to physical retail,” said Libby Rodney, Chief Strategy... --- > Instacart launches party-focused delivery app, Lowe’s debuts AI assistant for associates, Under Armour unveils new performance backpack and more - Published: 2025-05-09 - Modified: 2025-05-12 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-may-9-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Under Armour aims to reimagine bag straps with its No Weigh BackpackUnder Armour has spent decades positioning itself as a leader in tech-forward performance apparel. With its latest creation, called UA Suspension, the brand aims to bring an innovative, ergonomic approach to bags. Under Armour says this patent-pending strap system is a dynamic design, expanding and contracting as weight shifts to reduce shoulder strain — the result of three years of R&D, according to the company. The first product to use UA Suspension tech is a new backpack, the cleverly named No Weigh, which also features moisture-wicking back panels and an expandable 28- to 35-liter capacity. As part of a two-stage launch, Under Armour invited loyalty program members to place early orders for the No Weigh starting on May 7. The backpack is now available to non-members for $140 at UnderArmour. com. More retailer product launches: “Victoria’s Secret Releases Body Care Collection” (Happi) “C&S Wholesale Grocers Relaunching Best Yet Private Label” (Store Brands) “Wegmans Launches Restaurant-Inspired Frozen Pizza Line” (Progressive Grocer) Instacart and Partiful join forces to develop group ordering appSince launching in 2020, the event planning app Partiful has become a darling among Gen Z and the tech industry, taking home Google’s app of the year award in November. Now, Partiful has partnered with Instacart on a new standalone app, Fizz, that aims to streamline group ordering; users can... --- > 1800 Tequila debuts tequila diamond, Keurig Dr Pepper launches Price Lock Event, Brawny unveils brand refresh featuring new Brawny Man and more - Published: 2025-05-09 - Modified: 2025-05-12 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-may-9-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Janelle Monáe rocked a lab-grown diamond made from 1800 Tequila at the Met Gala1800 Tequila made quite the statement at Monday night’s Met Gala (which also happened to be Cinco de Mayo), unveiling a first-of-its-kind tequila diamond. Worn as a brooch by musician, actor and producer Janelle Monáe during the high-profile fundraising event for the Metropolitan Museum of Art’s Costume Institute — see red carpet photos of Monáe via Page Six here — the lab-grown diamond was crafted in part from 1800 Cristalino tequila, per a brand announcement. Maison Raksha jewelry designer Jonathan Raksha reportedly took inspiration for the diamond’s look from 1800 Tequila’s signature Cristalino bottle and the blue Weber agave plant used to make all of its tequila. The brand says the diamond is meant to offer “an innovative and sustainable take on a timeless symbol of elegance. ” More brand activations and partnerships: “Kona Big Wave Partners with Spotify for Summer-Forward Experiences” (Trend Hunter) “Kinder Chocolate and basketball player Paul George are ready to pass the fun” (FoodSided) “High-Fashion Booze: Johnnie Walker Partners With Designer For ‘Couture’ Whiskeys” (MediaPost) “The Pepsi Challenge Comes To Atlanta For ‘Have A Coke Day’” (MediaPost) Keurig launches a Price Lock Event so K-Cup subscribers won’t see price increases for the rest of 2025Keurig Dr Pepper, maker of the Keurig single-serve coffeemaker, is addressing economic uncertainty... --- > Quad’s Don McKenna on how direct mail marketers, catalogers and publishers can cope with tariffs and rising postal costs. - Published: 2025-05-08 - Modified: 2025-05-08 - URL: https://www.quad.com/insights/how-marketers-and-publishers-can-cope-with-postal-rate-hikes-and-tariffs - Categories: Insights - Tags: Accelerated Marketing Insights, At-Home Connect, Catalogs, Direct, Intelligence, Magazines, Media, Print, Production, Strategy, Technology, Thought Leadership As the pressure rises on marketers and business mailers, Quad’s Executive VP and Chief Administrative Officer, Don McKenna, offers insights on navigating the rapidly evolving postal solutions space. Q. What are the major concerns that you’re hearing from marketers and publishers these days when it comes to postal issues? Don McKenna: There are two major issues that clients are facing. No. 1 is the tariff issue. Everyone’s trying to understand what it means for their business and what it’s going to mean for their programs this year. And there’s just not real certainty there — the tariffs conversation keeps changing. The positive thing is that paper that Quad brings in from Canada is covered under the USMCA that was signed in the first Trump administration and is not subject to tariffs. And although most of our manufacturing facilities are in the U. S. , we also do some printing in Mexico that comes to the United States — but that’s also covered under the USMCA and not subject to tariffs. So that’s the good news. But for anyone bringing paper in from Europe right now, it looks like that may have a significant tariff on it. Some of our customers bring in paper from all over the world, and we’re helping them to understand ultimately what that means and how that’s going to impact their budgets. So, that’s a shock to the system that we need to work through together. The other issue is about postal increases from the United... --- > New access to programmatic buying makes it easier than ever for CPGs to advertise on In-Store Connect by Quad. - Published: 2025-05-08 - Modified: 2025-05-07 - URL: https://www.quad.com/newsroom/quad-expands-digital-in-store-ad-capabilities-with-vistar-media - Categories: Newsroom - Tags: News, Newsroom, Partnerships, Retail Media Networks Download PDFSUSSEX, Wis. , May 8, 2025 — Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, today announced a strategic partnership with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media. The collaboration empowers consumer packaged goods (CPG) brands to automate the purchase, placement and optimization of ads on Quad’s in-store retail media network, In-Store Connect, making it easier for marketers to deploy advanced campaigns in retail environments and instantly reach shoppers with targeted advertisements. With Vistar’s advanced ad server and supply-side platform integrated into Quad’s In-Store Connect solution, advertisers can now purchase inventory for the in-store retail media network with precision and flexibility. The automated programmatic bidding platform enables brands to auction advertising spots in real-time while optimizing for cost-effectiveness and target audience—all within fractions of a second. “By integrating Vistar’s technology, Quad is transforming brick-and-mortar stores into dynamic, real-time advertising channels. This partnership bridges the gap between online precision and in-store influence, delivering measurable results for advertisers and retailers alike," said George Forge, Senior Vice President of Client Technology & Product Development at Quad. "We're enabling brands to dynamically reach consumers with agile campaign management, transforming how they can show up in physical retail environments and stand out among heavy competition. ” The partnership is consistent with Quad’s promise of helping marketers make frictionless consumer connections across physical and digital environments. The In-Store Connect solution, Quad’s innovative in-store retail media network, leverages strategically placed in-store digital... --- > From Pinterest’s use as search engine to the Kentucky Derby’s viewership, these are the data points we’re paying attention to right now. - Published: 2025-05-07 - Modified: 2025-05-07 - URL: https://www.quad.com/insights/the-weekly-10-may-7-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From Pinterest’s use as a search engine to the Kentucky Derby’s viewership, these are the data points we’re paying attention to right now. 59%The share of U. S. millennials who say that spending on hobbies and interests is a necessity — not a luxury — according to a new study by The Harris Poll for Credit Karma. (The authors defined “necessity” as something respondents are “willing to spend money on, no matter the state of their finances. ”) The research aimed to quantify how the cost-of-living crisis among younger consumers is impacting purchasing behavior. 17. 7 millionAverage viewership for the 2025 Kentucky Derby — the race’s largest TV audience since 1989, and a 6% increase compared to last year, per NBC Sports. The event, which was broadcast live on NBC and streamed on Peacock, peaked at nearly 23 million viewers. 39%The share of consumers who have used Pinterest as a search engine, according to a new survey from Adobe. 29Number of countries where fans have purchased WNBA tickets — a massive jump from 12 countries last year — per preseason data from StubHub. The arrival of women’s professional basketball at a global level is aligned with several other crucial growth indicators: WNBA ticket sales are up nearly 2. 5x year-over-year, including a 28% increase in first-time buyers. 63%The percentage of marketers and creatives who say brands are increasingly focusing on short-term marketing activities (as opposed to long-term brand building), according to an annual survey from the producers of the Cannes... --- > Discover what factors are driving Gen Z’s food and flavor preferences — and what it means for CPG & restaurant marketers. - Published: 2025-05-05 - Modified: 2025-05-05 - URL: https://www.quad.com/insights/marketing-to-gen-z-trends-lean-spicy-adventurous-global-food-flavors - Categories: Insights - Tags: Beverages, Commerce, Consumer Behaviors, Consumer Packaged Goods, DTC, Intelligence, Marketing to Gen Z, Packaging, Retail, Strategy Welcome to Marketing to Gen Z, a regular column from Quad Insights. In this installment, we take a look at this demographic’s food and flavor preferences — and how CPG and restaurant marketers are reacting to them. (For a primer on this generation, see “Why marketers continue to be fixated on Gen Z. ”) Nearly half of Gen Z (those born between 1997 and 2012) in the U. S. identifies as non-white, according a Pew Research Center analysis of the latest Census Bureau data. Coupled with the fact that 22% of Gen Z have at least one immigrant parent, it’s not surprising that this generation’s food and flavor preferences are incredibly varied. What trends are emerging when it comes to Gen Z’s food consumption? Some insights:A November 2024 report from Rubix Foods — a provider of flavors and ingredients for restaurants and manufacturers — offers a broad look at Gen Z trends when it comes to food, revealing a proclivity for heat-plus-sweet, “swicy” flavors (think honey pepper or sweet Thai chili), “global” flavors, unique takes on ranch and, of course, pickles. In fact, 78% of Gen Zers surveyed for the study said they either like or love spicy foods and flavors, while 66% say they’re more likely to purchase a food item if it’s advertised as spicy. When it comes to sweet and spicy flavor combinations, 45% of Gen Zers said they love these flavors and 23% consume them often. Floral flavors are also popular among this age group, with 67%... --- > Degree reintroduces Original Cool Rush scent, International Delight and Cinnabon collaborate, Mary Dowling Whiskey releases book and more - Published: 2025-05-02 - Modified: 2025-05-02 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-may-2-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Degree turns Cool Rush antiperspirant controversy into a splashy new product launchDegree has re-released its Cool Rush antiperspirant, restoring the original scent after a New Coke-esque drama involving social media posts, public apologies and an official petition. The Unilever-owned brand tweaked the formula for its flagship product last year, prompting a massive backlash across TikTok and Reddit; a customer-led Change. org campaign launched in November, and the brand promised to rectify its mistake in an Instagram post the following month. Instead of eating crow, Degree is leaning into what it’s calling a “brand course-correction” — the rollout of the new (old) scent, called Original Cool Rush, includes a parade on Saturday (May 3) in San Jose, California and partnerships with athletes and creators as part of the #CoolRushIsSoBack social campaign. More launches and expansions: “Scentair Adds New Trio of Sustainably Produced Home Fragrances” (Happi) “Branch Basics makes mass retail debut at Target with lower prices, marketing blitz” (Modern Retail) “Garnier Launches Affordable Honey Water Hair Care Line” (Trend Hunter) International Delight drops sweet limited-edition alarm clocks to promote Cinnabon collaborationInternational Delight’s knack for collaborations — its coffee creamer line includes Hershey’s, Almond Joy and Reese’s tie-ins — continues with its latest offering, a flavored iced coffee created in partnership with Cinnabon. To promote this new release, the brands are running a sweepstakes for some... --- > Saks partners with Amazon on luxury storefront, OpenAI improves the ChatGPT shopping experience, Duluth Trading Co. collaborates with Leinenkugel and more - Published: 2025-05-02 - Modified: 2025-05-02 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-may-2-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Amazon Fashion taps Saks Fifth Avenue to create a new online luxury storefrontAmazon Fashion has spent years trying to gain traction in the luxury space, experimenting with high-end brand partners such as Oscar de la Renta, before investing in holding company Saks Global — parent of Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue — late last year. Now Amazon and Saks Fifth Avenue have launched a new digital storefront, appropriately called Saks on Amazon, featuring a curated selection of women’s and men’s clothing, shoes, beauty products and more from the likes of Dolce & Gabbana, Stella McCartney, and Moschino. To promote the partnership, Saks created an editorial campaign on social media, accompanied by a brick-and-mortar window display at the retailer’s New York flagship. Saks on Amazon is live now and accessible via the Amazon Shopping app, as well as on desktop and mobile browsers. Previously: “Saks Fifth Avenue celebrates SNL’s 50th anniversary with limited-edition merch collection,” from the Jan. 10 edition of this column. “Amazon unveils shoppable holiday window displays tied to its 2024 holiday kids catalog,” from the Dec. 6, 2024 edition of this column. More brand partnerships: “Revlon renews licensing deal for Juicy Couture fragrances with Authentic Brands Group” (Drug Store News) “Vineyard Vines releases official style guide for the Kentucky Derby” (MR Magazine) Stat of the week: 59%That’s the share of U. S. consumers who say... --- > Quad (NYSE: QUAD) will hold a conference call at 8:30 a.m. ET on Wednesday, April 30, 2025, to discuss first quarter 2025 financial results. - Published: 2025-04-30 - Modified: 2025-05-02 - URL: https://www.quad.com/events-presentations/q1-2025-quad-earnings-call - Categories: Events & Presentations - Tags: Events and Presentations PresentationTranscriptQuad will hold a conference call at 8:30 a. m. ET on Wednesday, April 30, 2025, hosted by Joel Quadracci, Chairman, President and CEO of Quad, and Tony Staniak, Chief Financial Officer of Quad. The full earnings release and slide presentation will be concurrently available on the Investors section of Quad’s website at http://www. quad. com/investor-relations. As part of the conference call, Quad will conduct a question and answer session. Participants can pre-register for the webcast by navigating to https://dpregister. com/sreg/10198067/fec5edd3f9. Participants will be given a unique PIN to access the call on April 30. Participants may pre-register at any time, including up to and after the call start time. Alternatively, participants may dial in on the day of the call as follows: S. Toll-Free: 1-877-328-5508 International Toll: 1-412-317-5424 An audio replay of the call will be posted on the Investors section of Quad’s website shortly after the conference call ends. In addition, telephone playback will also be available until May 30, 2025, accessible as follows: S. Toll-Free: 1-877-344-7529 International Toll: 1-412-317-0088 Replay Access Code: 9177057 About QuadQuad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along... --- > From projected Mother’s Day spending to the growth of digital video ad spending, these are the data points we’re paying attention to right now. - Published: 2025-04-30 - Modified: 2025-05-01 - URL: https://www.quad.com/insights/the-weekly-10-april-30-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From projected Mother’s Day spending to the rapid growth of digital video advertising, these are the data points we’re paying attention to right now. $34. 1 billionProjected consumer spending related to Mother’s Day (May 11) this year — up from the $33. 5 billion spent last year and trailing 2023’s record $35. 7 billion — according to just-released data from the National Retail Federation and Prosper Insights & Analytics. 72. 4%The year-over-year (YOY) sales increase for Celsius Holdings’ newly acquired energy drink brand Alani Nu, as the brand brought in more than $1 billion over the last 12 months, per Fast Company. In a press release, Celsius attributed the growth, in part, to “a growing female energy drink consumer segment seeking better-for-you, functional beverages that fit their health and wellness lifestyles. ” 8. 4%The drop in U. S. consumer sentiment in April, marking the fourth straight month of declines as uncertainty about the economy lingers, according to the University of Michigan’s Consumer Sentiment Index, per Progressive Grocer. 1 in 5The share of U. S. adult consumers who frequently consider the environmental impact of their food choices, according to a new study from the Marine Stewardship Council, per Sustainable Brands. 87%The share of people who’ve abandoned an e-commerce purchase due to frustrations with the login process — with these lost transactions valued at $85, on average — according to a just-released study from software company Frontegg, per MediaPost. 1. 3%The YOY growth experienced by the tequila/agave spirits market in the U.... --- > Quad reports results for the first quarter of 2025 reaffirming full-year 2025 financial guidance and repurchasing 1.2 million Quad shares year-to-date - Published: 2025-04-29 - Modified: 2025-06-09 - URL: https://www.quad.com/newsroom/quad-reports-first-quarter-2025-results - Categories: Newsroom - Tags: Investor Relations, News Download PDFSUSSEX, WI, April 29, 2025 — Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company”), a marketing experience company that solves complex marketing challenges for its clients, today reported results for the first quarter ended March 31, 2025. Recent highlights Realized Net Sales of $629 million in the first quarter of 2025 compared to $655 million in the first quarter of 2024, representing a 4% decline in Net Sales or a 2% decline in Net Sales on an organic basis excluding the impact of the February 28, 2025, divestiture of the Company’s European operations. Recognized Net Earnings of $6 million or $0. 11 Diluted Earnings Per Share in the first quarter of 2025, compared to a Net Loss of $28 million or $0. 60 Diluted Loss Per Share in 2024. Achieved Non-GAAP Adjusted EBITDA of $46 million in the first quarter of 2025, compared to $51 million in 2024. Reported $0. 20 Adjusted Diluted Earnings Per Share in the first quarter of 2025, increased from $0. 10 per share in the first quarter of 2024. Continued to innovate solutions for clients to maximize postal savings and increase consumer response rates, including the April 1, 2025, acquisition of the co-mailing assets of Enru, a third-party co-mail and logistics solutions provider. Expanded footprint of Quad’s In-Store Connect retail media network with two new regional grocery partners. Completed the sale of its European operations for a total potential value of €41 million (approximately $42 million) to Capmont. Repurchased 1. 2 million shares of... --- > Zales launches new brand platform “Own It,” Lil Wayne debuts NFL apparel collection, Beyoncé takes Cécred on the road with the Cowboy Carter Tour - Published: 2025-04-25 - Modified: 2025-04-29 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-april-25-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Walmart debuts sustainable socks under its Joyspun brandWalmart, in partnership with textiles company UNIFI, just launched what it’s calling “a more sustainable sock. ” The socks, which Walmart is selling under its private-label intimates brand Joyspun, are the first commercial product created using REPREVE Takeback recycled polyester — material that uses post-industrial garments and fabric scraps, resulting in a “more regenerative manufacturing process,” per a brand announcement. The new Joyspun Textile Takeback sock is available now in-store and online at Walmart. com. Previously: “Walmart creates new crowdsourcing program to spur sustainable packaging innovation,” from the June 7, 2024 edition of The Week in Retail. See also: “Walmart tests Beauty Bars at 40 stores in tandem with spring sale event” (Retail Dive) More launches and expansions: “Lewis Hamilton Explores ‘Afrofuturism’ in Latest Dior Capsule Collection” (Women’s Wear Daily) “Target launches fresh florals brand Good Little Garden” (Retail Dive) “David Beckham’s Collection for Boss Revealed” (Women’s Wear Daily) “Vera Wang Enters Luxury Fragrance with Love Eau de Parfum” (Happi) “Parade Expands Into Swimwear With Vibrant, Size-Inclusive Collection” (Women’s Wear Daily) ICYMI: “Target Stores Now Selling Wine in Paper Bottles” (Progressive Grocer) Zales launches brand platform redefining what it means to wear jewelryZales just launched a new campaign aimed at positioning itself as “the go-to destination for confident, on-trend women,” per a brand announcement. The “Own It” campaign is meant to “flip the... --- > Fruit Riot and Olipop debut new cherry cola–inspired treat, Paulaner brings Spezi to the U.S., Sprite launches gamified mobile experience and more - Published: 2025-04-25 - Modified: 2025-04-29 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-april-25-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Sprite launches Sprite Squad, a gamified mobile experienceThe Coca-Cola Company just launched a “gamified experience” called Sprite Squad designed with Gen Z in mind, Path to Purchase Institute’s Jacqueline Barba reports. Created exclusively for mobile devices, Sprite Squad offers consumers access to branded content, giveaways, digital experiences (tied to fashion, music, gaming and more) and other perks. Between now and Dec. 31, fans can join the Sprite Squad by texting “THIRST” to 2653 and scanning select Sprite products. The experience will be regularly updated to include “new content and giveaways connected to milestones, events, partnerships and limited-time-only product drops, anchored in the brand’s ‘Obey Your Thirst’ mantra,” Barba writes. Previously: “MTN DEW launches two new loyalty programs focused on gaming and the outdoors,” from the March 29, 2024 edition of this column. Activations and promotions: “NBA Storefronts Get Michelob Ultra Makeover” (MediaPost) “Johnnie Walker Blue rewards holes-in-one” (The Spirits Business) “Welch’s Fruit Snacks Uses AI To Sweeten Lunchbox Notes” (MediaPost) Fruit Riot debuts cherry cola–inspired frozen fruit with OlipopFruit Riot — a snack brand known for its sour frozen grapes and other fruits — just released a new “not so sour” line extension in collaboration with prebiotic soda brand Olipop, Allrecipes' Carissa Chesanek reports. Fruit Riot’s new Candy Crunch Cherries are covered in a crunchy candy shell with a flavor inspired by Olipop’s Vintage... --- > Quad/Graphics, Inc. has declared a quarterly dividend of $0.075 per share on its common stock, as announced by the Board of Directors. - Published: 2025-04-23 - Modified: 2025-04-22 - URL: https://www.quad.com/newsroom/quad-declares-quarterly-dividend-of-seven-point-five-cents-per-share - Categories: Newsroom - Tags: Investor Relations, News Download PDFSUSSEX, WI, April 23, 2025 — Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company”), a marketing experience company that solves complex marketing challenges for its clients, today announced that its Board of Directors declared a quarterly dividend on the Company’s common stock of $0. 075 per share. The dividend is payable on June 6, 2025, to shareholders of record as of May 22, 2025. About QuadQuad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients’ objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments. Quad employs more than 12,000 people in 14 countries and serves approximately 2,500 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the U. S. by Ad Age, buoyed by its full-service media agency, Rise, and creative agency, Betty. Quad is also one of the largest commercial... --- > From Barnes & Noble’s 2025 brick-and-mortar store openings to the beauty industry’s projected growth, these are the data points we’re watching. - Published: 2025-04-23 - Modified: 2025-04-24 - URL: https://www.quad.com/insights/the-weekly-10-april-23-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From Barnes & Noble’s 2025 brick-and-mortar store openings to the beauty industry’s projected growth, these are the data points we’re paying attention to right now. 70%The share of U. S. adults for whom streaming is their first choice for TV and video content, according to Adtaxi’s just-released 2025 Streaming TV Survey, per TV Technology. 0. 3%The percentage by which global media consumption is expected to decrease in 2025, according to PQ Media’s annual “Global Consumer Media Usage Forecast,” per Deadline. (PQ Media says that in 2024 global media consumption grew 2. 4% — fueled by national elections and the Paris Summer Olympics. ) 61% The share of 18- to 24-year-olds who agree with the statement “I’d like to buy more eco-friendly products, but I care about price more,” according to market research firm YPulse’s latest “Fashion Preferences and Style” report, per Sourcing Journal. (See also: “Marketing to Gen Z: This generation’s focus on sustainability trends with caveats,” from Quad. ) 60The number of new brick-and-mortar stores that bookseller Barnes & Noble plans to open in 2025, following a decade and a half of reductions in store counts that ended last year, per RetailWire. 5%The projected compound annual growth rate (CAGR) of the U. S. beauty industry (including aesthetics and wellness) over the next five years, according to a just-released forecast from TD Securities, per Retail Dive. 70%The share of U. S. and U. K. digital shoppers who say discounts lead to unplanned online purchases, according to a new report from... --- > The Postal Service seeks mid-July rate hikes on Market Dominant products. Canadian paper under USMCA has 0% tariffs. Freight market in a holding pattern. - Published: 2025-04-22 - Modified: 2025-04-28 - URL: https://www.quad.com/newsroom/postal-paper-logistics-update-april-2025 - Categories: Newsroom - Tags: News, Supply Chain Download PDFIn brief: The Postal Service has filed a request to raise rates on Market Dominant products that would go into effect mid-July. Buyers of paper produced at Canadian mills can take a breath — Canadian paper is covered by the United States-Mexico-Canada Agreement (USMCA), which went into effect on July 1, 2020, and imposes 0% tariffs on that product. The freight market is in something of a holding pattern while businesses grapple with how to manage the changing tariff situation. Built on our roots as a printer, mail industry partner and logistics leader, Quad is a marketing experience (MX) company focused on delivering streamlined solutions at scale to our clients. As the largest USPS customer, we are uniquely positioned to provide clients with best practices and insights on the latest postal, paper and logistics topics. If you have any questions or concerns during these challenging times for our industry, contact your Quad representative. We’ll tap our in-house experts to investigate and get you the answers you need. PostalThe USPS filed proposed rate increases for Market Dominant products on April 9, using its full rate authority to request a hike that it says will average 7. 4%, with a hike of 10. 4% for Marketing Mail and 9. 4% for Periodicals. Quad’s analysis of the hike is that magazine publishers and catalogers could see an average cost increase of roughly 10%. We’re closely analyzing the filings’ impact on our customers and covered some of our preliminary findings in a special... --- > Nike releases Ja Morant collab with Kool-Aid, Puma rewards early-morning runners, Vestiaire Collective unveils ranking system for pre-owned fashion items - Published: 2025-04-18 - Modified: 2025-04-18 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-april-18-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Nike and Kool-Aid collaborate on new Ja Morant sneaker lineNike and Kraft Heinz’s Kool-Aid just announced a “wall-breaking” collaboration that brings together NBA star Ja Morant’s signature Nike line with Kool-Aid’s “spirit of flavor and creativity,” per a brand announcement. Inspired by Morant’s childhood memories of drinking Kool-Aid at his grandmother’s house, the Nike x Kool-Aid Ja 2 sneaker comes in two colorways inspired by his favorite Kool-Aid flavors. Both versions, which you can see here, feature the Kool-Aid Man bursting through a wall on the sneaker’s tongue and will be available via the SNKRS app and at select retailers. To promote the launch, Kool-Aid is releasing a limited-edition Mix n’ Kicks flavor pack, tapping into the TikTok trend of fans creating custom Kool-Aid blends. Previously: “Nike partners with Kim Kardashian’s Skims to co-launch new brand,” from the Feb. 21 edition of this column. “Dick’s Sporting Goods and Nike host fourth annual ‘It’s Her Shot’ tour,” from the May 10, 2024 edition of The Week in Retail. More brand collabs and partnerships: “Under Armour Signs Five Top NFL Draft Picks to Ambassador Team” (Women’s Wear Daily) “Chipotle, NY Knicks Players Partner On Designer Takeout Bags” (MediaPost) “G-III signs license agreement for G. H. Bass” (Fashion Dive) “This Tkees x J. Crew Shoe Collaboration Makes the Jelly Sandal Trend Look Sophisticated and Expensive for Less Than $100” (Footwear News) “Kith and... --- > Pringles releases new variety with Miller Lite, Jell-O enters plant-based dessert category, Cap’n Crunch debuts orange cream offering and more - Published: 2025-04-18 - Modified: 2025-04-21 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-april-18-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Pringles and Miller Lite collaborate on limited-edition flavorsLeading up to barbecue season, Kellanova’s Pringles has unveiled a collaboration with Molson Coors’ Miller Lite that marries “the best flavors of summer into one delicious bite,” per a brand announcement. Limited-edition Pringles x Miller Lite crisps include flavors “inspired by beer-infused backyard barbecue favorites,” including Beer Can Chicken (roasted chicken with notes of garlic and onion) and Grilled Beer Brat (smokey grilled bratwurst with notes of black pepper and caramelized onion) — both infused with the “hoppy, malt beer aroma” of Miller Lite. The brand’s Pringles x Miller Lite Beer Can Chicken and Pringles x Miller Lite Grilled Beer Brat crisps will start rolling out to retailers nationwide starting in May. More collabs and partnerships: “The SNICKERS x Travis Hunter Two-Pack Features Fan-Favorite Treats” (Trend Hunter) “LoveShackFancy and Santa Margherita Wines Launch New Limited-edition Rosé Magnum” (Women’s Wear Daily) “Marimekko and Blue Bottle Coffee celebrate Finnish coffee culture with new collaboration” (Tea & Coffee Trade Journal) “Rémy Martin XO teams up with Anish Kapoor” (The Spirits Business) “Maren Morris will mentor young artists as Reign Storm’s new ambassador” (Rolling Stone) Jell-O enters plant-based desserts category with Oat Milk Chocolate PuddingKraft Heinz’s Jell-O just launched a plant-based dessert: Jell-O Oat Milk Chocolate Pudding. Inspired by data showing that milk is one of the most common food allergies... --- > From projected growth in Easter spending to the share of shoppers buying duped makeup, these are the data points we’re paying attention to right now. - Published: 2025-04-16 - Modified: 2025-04-18 - URL: https://www.quad.com/insights/the-weekly-10-april-16-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From the projected growth in Easter spending to the share of shoppers buying duped makeup, these are the data points we’re paying attention to right now. $23. 6 billionThe projected amount that U. S. consumers plan to spend on Easter-related items this year — up from last year’s $22. 4 billion but below 2023’s record high of $24 billion — according to a survey from the National Retail Federation (NRF) and Prosper Insights & Analytics. $71. 05 billionProjected retail media ad spending by 2026 — up from 2025’s projected $60. 81 billion — according to a just-released eMarketer forecast. 9. 1%The increase in active job listings for the marketing industry in Q1 2025 compared to the previous quarter, for a total of 90,951 listings, according to executive search firm Taligence, per Ad Age. The analysis, which looked at client-side, full-time marketing roles, shows senior marketing roles (i. e. , director- and VP-level roles) growing the most during that time, at 15. 9%. 9%The share of Americans who have knowingly purchased “duped” makeup (i. e. , makeup that’s a copycat or imitation of a name-brand product) in the past year, according to a just-released YouGov survey, per Happi. (See also: “What is dupe culture? And what do brands need to know? ” from Quad. ) 43. 8%Streaming’s share of TV usage in March — its largest share to date — according to Nielsen’s just-released “The Gauge” report. 4 in 5The approximate share of consumers who say they have to put in... --- > True marketing integration isn’t about newfangled processes. It’s about the people who believe in unwavering collaboration. - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://www.quad.com/resources/blog/marketing-integration-easy-to-promise-hard-to-pull-off - Categories: Blog - Tags: Agencies, Marketing Experience, Thought Leadership “Syncing the components of your campaign is the difference between making an impact versus making a series of one-offs that nobody will remember the day after tomorrow. This has made integration the Holy Grail of the marketing world,” Tim Maleeny, Quad’s Chief Client Strategy & Integration Officer and President of Quad Agency Solutions, writes in a new Forbes BrandVoice article. Maleeny acknowledges the complexity today’s marketers face and illustrates how true integration requires a culture dedicated to fulfilling unique client needs. The integration promise that’s hard to keepThe idea of marketing integration isn’t new, Maleeny says. In fact, it can be traced back to the 1970s and ’80s, when big agencies promised an all-in-one, synchronized orchestration of marketing services. Today, claiming the power of convergence is a part of nearly every pitch. “Unless their cultural DNA was designed around obsessive collaboration, big agencies are typically selling process instead of people, peddling a vague reassurance that they’ll be less of a pain to work with than those other guys,” Maleeny explains. However, if a brand isn’t a large, top-tier anchor client for the agency, it will likely be relegated to less-experienced teams that provide mediocrity at scale, rather than original, breakthrough work. How to deliver meaningful marketing integrationMany agencies and holding companies have forgotten the first rule of marketing: It’s not about you; it’s about your customer. According to Maleeny, delivering true integration is not about shoehorning smaller client campaigns into larger buys. It’s about providing strategies, concepts, deliverables and team structures built... --- > Miller High Life releases beer-infused record, Life launches functional cereal, Mtn Dew collaborates with Blind Barber to promote new flavor and more - Published: 2025-04-11 - Modified: 2025-04-11 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-april-11-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Miller High Life launches music platform with debut of beer-infused vinyl record “Dive Bar Sounds”Molson Coors brand Miller High Life just announced the launch of a music platform “honoring the authentic moments where great music and The Champagne of Beers come together,” per a brand announcement. The Soundtrack to the High Life platform is kicking off with the release of an album, “Dive Bar Sounds. ” Literally infused with Miller High Life — the beer was mixed into the vinyl during the manufacturing process — the record has seven original tracks including “Welcome to the Dive,” which features the sounds of pool balls intermingled with “subtle notes of the classic High Life jingle. ” Fans 21 and older can pre-order “Dive Bar Sounds” for $18 at millerhighlife. com/divebarsounds beginning April 10. The Soundtrack to the High Life platform will also feature activations including sponsorship of Teddy Swims’ 2025 North American tour, a High Life–branded Fender guitar giveaway and credits redeemable on TouchTunes digital jukeboxes. Previously: “Bacardí releases limited-edition vinyl with Camila Cabello,” from the July 26, 2024 edition of this column. More limited-time releases: “Reese’s PB&J Sandwich Kit Features Chocolatey Bread & More” (Trend Hunter) “C4 launches limited-edition energy drink in champagne bottle” (FoodBev Media) “Wisconsin Cheese debuts Kentucky Derby-inspired headwear” (Dairy Foods Magazine) “Friskies launches cat-inspired board game” (Pet Food Industry) “Heineken Unveils... --- > Best Buy launches paid influencer program, Pacsun hosts pop-up Roadside Stand for festival-goers, Neiman Marcus launches fragrance subscription and more - Published: 2025-04-11 - Modified: 2025-04-14 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-april-11-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Best Buy launches paid influencer program with curated storefrontsBest Buy just announced the launch of a new program that allows influencers and creators to partner directly with the tech retailer. Designed to “help shoppers discover new technology and the amazing ways it can elevate their lives,” per a brand announcement, the Best Buy Creator program includes a new curated shopping experience called Best Buy storefronts. The shops enable creators and influencers to showcase the products featured in their content and earn a commission. Best Buy is launching the initiative with YouTube tech influencers Linus Sebastian, UrAvgConsumer (Judner Aura) and Jenna Ezarik, with plans to expand the program to include other creators over time. Previously: “Best Buy positions itself as a discovery hub with its latest brand refresh,” from the July 26, 2024 edition of The Week in Retail. More operations and innovations: “Retailers like Target and Nordstrom are rethinking their approach to small-format stores” (Modern Retail) “Variety Wholesalers to Reopen 219 Big Lots Stores by June” (Retail TouchPoints) “DTC footwear brand Vivaia opens first US store” (Retail Dive) “Wegmans updates mobile app, website for personalized shopping experience” (Drug Store News) “Etsy Revamps App Experience to Propel More Discovery, Inspiration” (Retail TouchPoints) “Direct-to-consumer men’s grooming retailer Harry’s Inc. rebrands” (Chain Store Age) “Amazon taps AI for automatic product recommendations” (CX Dive) ICYMI: “GoodRx Partners with Hy-Vee to Enhance Online Prescription Shopping”... --- > Quad (NYSE: QUAD) will host a conference call at 8:30 a.m. ET on Wednesday, April 30th, 2025, to discuss the first quarter 2025 results. - Published: 2025-04-09 - Modified: 2025-04-08 - URL: https://www.quad.com/newsroom/quad-to-host-call-to-discuss-first-quarter-2025-results - Categories: Newsroom - Tags: Investor Relations, News Download PDFSUSSEX, WI, April 9, 2025 — Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company”), a global marketing experience company, announced today that it will release its first quarter 2025 financial results after the close of regular market trading on Tuesday, April 29, 2025. The Company will host a conference call at 8:30 a. m. ET on Wednesday, April 30, 2025, to discuss the aforementioned results. The call will be hosted by Joel Quadracci, Quad Chairman, President and CEO, and Tony Staniak, Quad CFO. The full earnings release and slide presentation will be concurrently available on the Investors section of Quad’s website at http://www. quad. com/investor-relations. As part of the conference call, Quad will conduct a question and answer session. Participants can pre-register for the webcast by navigating to https://dpregister. com/sreg/10198067/fec5edd3f9. Participants will be given a unique PIN to access the call on April 30. Participants may pre-register at any time, including up to and after the call start time. Alternatively, participants may dial in on the day of the call as follows: S. Toll-Free: 1-877-328-5508 International Toll: 1-412-317-5424 An audio replay of the call will be posted on the Investors section of Quad’s website shortly after the conference call ends. In addition, telephone playback will also be available until May 30, 2025, accessible as follows: S. Toll-Free: 1-877-344-7529 International Toll: 1-412-317-0088 Replay Access Code: 9177057 About QuadQuad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online.... --- > From consumers’ disillusionment with online shopping to the percentage of shoppers who have used AI tools and platforms and more. - Published: 2025-04-09 - Modified: 2025-04-09 - URL: https://www.quad.com/insights/the-weekly-10-april-9-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From consumers’ disillusionment with online shopping to the percentage of shoppers who have used AI tools and platforms, these are the data points we’re paying attention to right now. 76%The share of consumers who say online shopping lacks excitement, with 29% describing it as a “chore” and 61% saying they shop online only for convenience, according to a global survey conducted by Criteo across six markets (the U. S. , the UK, France, Germany, Japan and South Korea), per Store Brands. 58%The percentage of U. S. consumers who say it’s important for brands to respond to customers on social media, with 32% expecting a DM response within an hour, according to Emplifi’s latest “Social Pulse” report, per Marketing Dive. $163 millionThe opening weekend domestic box office ticket sales for Warner Bros. ’ “A Minecraft Movie,” making it the best opening weekend of 2025 thus far and the best ever for a video game adaptation (surpassing the $146. 4 million brought in by Universal Pictures’ 2023 “The Super Mario Bros. Movie”), per The Hollywood Reporter. $271 millionRevenue that Crocs brought in from its decorative charms, which it calls Jibbitz, in 2024, accounting for just over 8% of the footwear brand’s total revenue last year, per CNBC. Crocs says that about 75% of its customers purchase Jibbitz for their clogs. 2. 8%The percentage by which the U. S. ad market grew year-over-year in February, according to Guideline’s U. S. Ad Market Tracker, per MediaPost, which notes that the relatively weak number follows... --- > Quad (NYSE: QUAD) announces Tim Maleeny as President of Quad Agency Solutions, succeeding Eric Ashworth, who will leave the company on May 1, 2025. - Published: 2025-04-04 - Modified: 2025-04-04 - URL: https://www.quad.com/newsroom/tim-maleeny-to-expand-quad-agency-solutions-leadership-role - Categories: Newsroom - Tags: Investor Relations, News Download PDFSUSSEX, WI, April 4, 2025 — Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company”), a marketing experience company that solves complex marketing challenges for its clients, today announced that Tim Maleeny, Chief Client Strategy and Integration Officer, will expand his role to include President of Quad Agency Solutions. He succeeds Eric Ashworth, Executive Vice President of Product and Market Strategy and President of Quad Agency Solutions, who notified the Company that he intends to leave the Company on May 1, 2025, to pursue another career opportunity. As the new President of Quad Agency Solutions, Maleeny will continue to evolve the Company’s integrated data, media, creative and marketing services businesses, while also continuing to supercharge how clients tap into the strength of Quad’s integrated offering. “Tim’s deep industry experience, perspective and client-first focus make him well-suited to advance our premier agency offering. We also look forward to him continuing his client strategy work, which is focused on matching our integrated capabilities with clients’ needs at scale. Tim’s ability to think across agency disciplines and simplify the complexities of marketing in digital and physical channels make him an exceptional force in helping drive our growth strategy,” said Joel Quadracci, Chairman, President and CEO. Maleeny joined Quad in November 2024 from Havas North America, where he served as President, Chief Strategy and Innovation Officer. Prior to joining Havas, Maleeny held a variety of leadership roles, including Head of Strategy for Ogilvy North America, Executive Director of Brand Strategy at R/GA, and Managing... --- > The Vitamin Shoppe launches supplement line for GLP-1 users, Target and Kate Spade debut collab, Urban Outfitters launches curator collections and more - Published: 2025-04-04 - Modified: 2025-04-09 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-april-4-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. The Vitamin Shoppe launches supplement line for GLP-1 medication usersThe Vitamin Shoppe just announced the launch of a new line of dietary supplements for “individuals using GLP-1 medications for weight management,” per a brand announcement. Developed in partnership with dietitians and the Whole Health Rx Medical Advisory Council, the line addresses dietary gaps and side effects commonly associated with GLP-1 drugs, providing support across five categories: protein, fiber, probiotics, multivitamins and an all-in-one nutrient solution. Available in-store and online at The Vitamin Shoppe and Super Supplements stores nationwide, the GLP-1 Support from Whole Health Rx collection builds on the retailer’s Whole Health Rx by The Vitamin Shoppe telehealth platform. Previously: “Vitamin Shoppe launches Hometown Stores concept in partnership with local brands,” from the March 28 edition of this column. “Nestlé introduces new pre-meal protein beverage for GLP-1 medication users,” from the Dec. 20, 2024 edition of this column. “Nestlé launches online informational and product hub targeting GLP-1 medication users,” from the June 28, 2024 edition of this column. More private-label launches: “Kroger adds ‘trendy’ private label products, looks to launch 900 items” (Grocery Dive) “Albertsons Unveils Limited Line of Lemon-Scented, Flavored Private-Label Items” (RetailWire) Target and Kate Spade release collab focused on celebrating “everyday moments”Target just announced the launch of a limited-time fashion, home and entertaining essentials collection in collaboration with Kate Spade New York. Inspired by the idea that... --- > Mrs. Meyers debuts pet care line, actor Glen Powell launches organic condiment brand, Absolut and Paris Hilton partner on Coachella activation and more - Published: 2025-04-04 - Modified: 2025-04-08 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-april-4-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Mrs. Meyer’s Clean Day debuts pet care and cleaning lineMrs. Meyer’s Clean Day just announced the launch of a pet care line, Mrs. Meyer’s for Pets, as pet ownership in the U. S. skyrockets, with 94 million households now having at least one pet (as we noted in this week’s edition of The Weekly 10). Featuring six products — including Pet Stain & Odor Fighter and a Dog Deodorizing Spritz — the line expands upon the brand’s portfolio of home cleaning and personal care products with pet cleaning and grooming products that are certified cruelty-free. Mrs. Meyer’s for Pets is kicking off with a campaign meant to “help pet parents ‘furgive’ and ‘furget,’” per a brand announcement. Between now and April 30, pet owners can file an “oopsurance” claim at MrsMeyers. com/oopsurance for a chance to score a coupon for a free product from the line. Mrs. Meyer’s for Pets is available now at MrsMeyers. com, Amazon, PetSmart and Chewy. More product launches and line extensions: “Method Expands Personal Care Line, Launches at Ulta Beauty” (Happi) “Got2b unleashes strong-hold products for curly tresses” (Drug Store News) “Clif Bar Launches New Caffeinated Collection” (Food Manufacturing) “Jones Soda Announces New ‘Jones Zero Cola’” (Food Manufacturing) Butterfinger partners with New Jersey coffee shop on limited-time Salted Caramel Butterfinger treatsFerrero’s Butterfinger just released a limited-edition offering, Salted Caramel... --- > Find out how pre-market testing can transform in-store marketing efforts and keep your brand ahead in a competitive landscape. - Published: 2025-04-03 - Modified: 2025-04-07 - URL: https://www.quad.com/resources/blog/connected-commerce-testing-how-to-stick-the-landing-in-a-unified-marketplace - Categories: Blog - Tags: Accelerated Marketing Insights, In-store, Intelligence, Production Brand marketers now compete for attention in a unified marketplace, one where in-store and digital are increasingly interconnected. Take the grocery category, for example — once an exclusively in-person experience, grocery is now the second-leading e-commerce marketplace, according to eMarketer. The same research shows us almost half of grocery shoppers have used an online delivery option in the past month. To reconcile merging customer attention across brick-and-mortar and digital shopping environments, brands need effective 360-degree marketing that sticks the landing — and at Quad, we’ve found that the work done before going to market makes all the difference. Brands that shift away from in-market testing and toward state-of-the-art pre-market testing solutions will stay ahead of the pack. Here’s how: The shift toward pre-market testing for connected commerceCampaigns that miss engaging a consumer come with both financial and reputational risks. Traditional in-market campaign tests depend on evaluating digital ads, in-store displays, direct mail and packaging once assets have already been launched and the costs of creative, print, and distribution are incurred. Plus, waiting for in-market test results can take weeks or months while a campaign continues to potentially underperform in front of a customer base. We need a better, faster way to ensure connected commerce success through pre-market testing. Utilizing our decades of experience working with marketers, combined with our unique customer-centric data strategy, Quad built a pre-market testing model to apply to virtual, online and in-store environments. Not only can we work closely with brands to ensure digital media assets... --- > From the growth in women’s sports revenue to the increase in pet parents in the U.S., these are the data points we’re paying attention to right now. - Published: 2025-04-02 - Modified: 2025-04-03 - URL: https://www.quad.com/insights/the-weekly-10-april-2-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From the growth in women’s sports revenue to the increase in pet parents in the U. S. , these are the data points we’re paying attention to right now. 4. 3%The projected 2025 year-over-year increase in U. S. ad sales, for a total of $397 billion, according to the latest forecast from IPG’s Magna, per The Wall Street Journal. In December, it had forecast 4. 9% growth for 2025, but the Journal notes that “a lack of economic visibility and a decline in consumer confidence” prompted Magna to revise its projection downward. 59%The share of marketers in the U. S. , UK and Australia who say they plan to partner with more influencers in 2025 compared to last year, according to Sprout Social’s latest Pulse Survey, per Marketing Dive. $2. 35 billionProjected revenue of women’s sports organizations globally in 2025 — a 25% jump over last year — according to a new Deloitte report, per Marketing Brew. 81%The share of Gen Zers who say they’d consider taking action after seeing interesting ads while streaming — though 73% believe the ads they currently see while streaming seem misaligned with their personal preferences — according to a new survey conducted by The Harris Poll for Tubi. 94 millionThe number of U. S. households that own at least one pet — up from 82 million in 2023 — resulting in a projected $157 billion in pet-related spending in 2025 (a year-over-year increase of 3. 3%), according to the American Pet Products Association’s “2025... --- > Discover how to create impactful seasonal marketing campaigns that go beyond traditional retail calendars by leveraging data, testing and innovation. - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://www.quad.com/resources/marketing-guides/your-guide-to-redefined-seasonal-marketing-campaigns - Categories: Marketing guides - Tags: Consumer Packaged Goods, Gated, Media, Production, Retail, Retail Media Networks, Strategy, Technology HomeYour guide to redefined seasonal marketing campaignsDiscover how to create impactful seasonal marketing campaigns that go beyond traditional retail calendars by leveraging data, testing and innovation. March 31, 2025 First name *Last name *Company *Business email *Yes, I would like to receive communications from Quad. Quad uses your information to contact you about relevant content and services. You may unsubscribe at any time. For more information see our privacy policy. Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Download now var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); setTimeout( => { document. getElementById("checkbox-subscribetomarketinggroup1-1-0"). name="subscribetoMarketingGroup1"; }, "1000"); Download our detailed PDFE-commerce may be booming, but the in-store experience still reigns supreme. In 2023, American consumers spent $7 trillion in retail stores, compared to just $1 trillion online, according to CapitalOne Shopping. 2024 EY data tells us that 50% of shoppers say they want to see, touch and feel products before they buy. The question isn’t if in-store works. It’s how to make it work smarter. And how... --- > Fireball rewards its oldest fans with a lifetime supply, Band-Aid and The Met collaborate, PLEZi Nutrition debuts sports drink and more - Published: 2025-03-28 - Modified: 2025-03-31 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-march-28-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Fireball Whisky is rewarding fans aged 90 and older who “keep the mischief alive”In what it’s calling “the most epic senior discount of all,” Fireball Whisky just announced it’s giving away free lifetime supplies of its signature cinnamon whisky to individuals aged 90 years and older. Through March 31 (the 90th day of the year), Fireball fans “who put the ‘social’ in Social Security” can enter to win at LifetimeSupplyofFireball. com by completing a form, uploading a photo of themselves enjoying Fireball and answering the question “How do you keep the mischief alive at 90+? ”; those not of eligible age can nominate their “favorite nonagenarian. ” Previously: “Fireball takes football rivalry to a new level with limited-edition Crierball Whisky, made from the tears of losing teams,” from the Nov. 1, 2024 edition of this column. “Fireball launches limited-edition Fireball Garter to ‘bring the heat’ this wedding season,” from the Aug. 2, 2024 edition of this column. Band-Aid and The Met debut first aid collection featuring the work of Katsushika HokusaiBand-Aid and The Metropolitan Museum of Art just unveiled a collaboration that pays tribute to 19th-century Japanese artist Katsushika Hokusai, MediaPost’s Les Lutcher reports. The Met x Band-Aid Brand collection features three works by Hokusai — “Yellow Chrysanthemums on a Blue Ground,” “The Great Wave” and “The Lake at Hakone in Sagami Province” —... --- > Wayfair debuts ‘Verified’ program, The Vitamin Shoppe launches Hometown Stores concept, Home Chef collaborates with Minecraft and more - Published: 2025-03-28 - Modified: 2025-03-28 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-march-28-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Wayfair debuts Verified program to highlight the retailer’s most trusted productsHome furniture and accessories retailer Wayfair just debuted a new feature called Wayfair Verified that it calls “your shortcut to the good stuff. ” Products earning the Wayfair Verified seal of approval are only sold by trusted supply partners and have been evaluated by Wayfair product specialists and merchants, with a focus on items with high customer ratings as well as low return and damage rates. Designed to help shoppers “outfit their home with confidence,” Wayfair Verified includes a five-step evaluation process that includes a packaging and assembly assessment, a qualitative quality review (including hand testing each item for comfort and stability) and more. More commerce news and innovations: “Williams-Sonoma Joins The S&P 500” (Store Brands) “BuyBuy Baby to relaunch online in May” (Retail Dive) “Old Navy partners with Radar for rollout of AI-powered RFID technology” (Chain Store Age) “FedEx Launches Returns Service with 3,000 Dropoff Locations” (Retail TouchPoints) “Amazon is making Prime Day a four-day event in 2025” (Modern Retail) “Designer Brands to open more DSW stores, refresh rewards program” (Retail Dive) “Meijer to open new neighborhood market concept” (Chain Store Age) “Coty sells stake in Kim Kardashian beauty brand Skkn to Skims” (Retail Dive) ICYMI: “Five Below Plans 150 New Stores by February 2026” (Retail TouchPoints) Vitamin Shoppe launches Hometown Stores concept in partnership with local brandsWith a... --- > Postmaster General DeJoy departs; USPS guides mailers on price changes, rejects PRC's service standards opinion; paper industry faces price hikes, cuts. - Published: 2025-03-27 - Modified: 2025-03-27 - URL: https://www.quad.com/newsroom/postal-paper-logistics-update-march-2025 - Categories: Newsroom - Tags: News, Supply Chain Download PDFIn brief: Postmaster General Louis DeJoy departs. The USPS is providing additional guidance to mailers about proposed price and product changes, while also forcefully rejecting the Postal Regulatory Commission’s (PRC) critical advisory opinion on service standards. Price increases and cuts in production continue in the paper industry, while the logistics market scrambles to react to the changing tariffs picture. Built on our roots as a printer, mail industry partner and logistics leader, Quad is a marketing experience (MX) company focused on delivering streamlined solutions at scale to our clients. As the largest USPS customer, we are uniquely positioned to provide clients with best practices and insights on the latest postal, paper and logistics topics. If you have any questions or concerns during these challenging times for our industry, contact your Quad representative. We’ll tap our in-house experts to investigate and get you the answers you need.   PostalOn Monday, March 24, United States Postal Service Postmaster General Louis DeJoy informed the USPS Board of Governors that he was stepping down effective immediately. “It is with great pride that I pass the baton to Deputy Postmaster General, Doug Tulino, until the Governors name my permanent successor. The Governors have hired a search firm in support of those efforts, which are well underway,” he said in a statement. As we noted in the February edition of this newsletter, DeJoy announced his intention to step down at an unspecified later date in a Feb. 17 letter to the Board of Governors. In... --- > From the average annual amount spent by Amazon shoppers to the secondhand apparel market’s growth, these are the data points we’re watching. - Published: 2025-03-26 - Modified: 2025-03-28 - URL: https://www.quad.com/insights/the-weekly-10-march-26-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From the average annual amount spent by Amazon shoppers to the secondhand apparel market’s growth, these are the data points we’re paying attention to right now. 70%The share of brands, agencies and publishers that have yet to fully implement artificial intelligence (AI) across media planning, activation and analysis, according to the Interactive Advertising Bureau’s “State of Data 2025” report, per Adweek. Brands have been the slowest to adopt AI, with 60% citing cost as the biggest factor impacting their decision. 50%The share of CEOs who say they have “great confidence” in their CMO, according to a survey of 150 CEOs of U. S. companies conducted by Boathouse in January, per Marketing Brew. $29. 6 billionGlobal recorded music revenue from subscription streaming in 2024, for a 4. 8% year-over-year increase, according to the International Federation of the Phonographic Industry, per Reuters. $125,000The price that a 750 mL bottle of Old Rip Van Winkle whiskey (specifically, “Van Winkle Selection” Kentucky Bourbon Festival Master Distiller’s Auction 2007) fetched at a recent Sotheby’s New York auction, per The Spirits Business. The bottle set a record as the most valuable post-Prohibition American whiskey. $2,817The amount that the average Amazon shopper spent at the e-commerce retailer in 2024, according to a just-released report from Numerator, per Consumer Affairs. 41%The share of consumers who cited “brand discounts” as the main reason they check their email — the second most cited reason (tied with “emails from family and friends”) after “work emails” — according to a new study... --- > Quad marketing expert Todd McNab breaks down how to look past demographics to understand your consumer attitudinally and behaviorally. - Published: 2025-03-25 - Modified: 2025-03-25 - URL: https://www.quad.com/resources/blog/leveraging-attitudinal-data-for-a-modern-audience-strategy - Categories: Blog - Tags: Audience Strategy, Data and Analytics, Financial Services, Intelligence, Media, Strategy For years, many have relied only on demographic data — age, income, net worth — to segment and target customers. But in today’s digital world, demographics alone don’t tell the full story of customer intent. Consumers with similar demographic profiles can behave in vastly different ways, making it essential to look past age and income to the full person on the other side of the ad. Because consumers aren’t just data points — they have attitudes, behaviors and motivations that shape their decisions.   The 2025 Audience Strategy Guide7 things brands must do to maximize marketing impact Download nowThe limits of demographic dataThe reality that many marketers have come to know in the last decade is that demographic data has limited predictive power, and it plateaus when it comes to delivering the personalization that 2025 consumers expect. Take the example above: Eliza and Angelica seem nearly identical demographically, but when you look more granularly at each of them you see that they are, in fact, polar opposites. You certainly wouldn’t send these two the same messaging, and with the recent and divisive explosion in social media networks, you likely wouldn’t even push to them on the same channels. McKinsey data tells us that 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn't happen. With that statistic in mind, treating these two consumers as the same wouldn’t just be ineffective — it could actively damage your financial brand’s reputation. It's time for “Hi-Fi” dataWith... --- > Lead customers through the aisles using in-store retail media digital displays by Quad to drive product discovery and increase basket sizes. - Published: 2025-03-21 - Modified: 2025-03-21 - URL: https://www.quad.com/resources/marketing-guides/why-retailers-should-try-a-retail-media-treasure-hunt-strategy - Categories: Marketing guides - Tags: Advertising, Consumer Packaged Goods, DTC, Ecommerce, Gated, Media, Retail, Retail Media Networks, Strategy, Supply Chain, Technology HomeWhy retailers should try an in-store retail media “treasure hunt” strategyLead customers through the aisles using dynamic digital displays March 21, 2025 First name *Last name *Company *Business email *Yes, I would like to receive communications from Quad. Quad uses your information to contact you about relevant content and services. You may unsubscribe at any time. For more information see our privacy policy. Thank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Download the guide var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. 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Now, technology is offering retailers a chance to move the treasure hunt into the digital era, creating new levels of discovery and excitement with the help of in-store retail media networks through engaging displays in the aisles of supermarkets and other retail... --- > Omaha Steaks debuts a romance novel, Macy’s is developing a TV series, Instacart introduces new AI tools for online shoppers and more - Published: 2025-03-21 - Modified: 2025-03-21 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-march-21-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Omaha Steaks announces the upcoming release of, yes, a romance novelDirect-to-consumer (DTC) brand Omaha Steaks just announced the coming launch of a romance novel, “Certified Tender,” per a brand announcement. “Certified Tender” is the first in the brand’s Meat-Cute Romance Series, a three-part collection “celebrating love, connection and the joy of coming together,” which Omaha Steaks “hopes readers will devour... just as eagerly as a USDA Certified Tender Filet Mignon. ” The novel will be available for preorder starting in April at OmahaSteaks. com. Previously: “Omaha Steaks launches Strips 4 Steaks Promotion in partnership with the Kansas City Chiefs,” from the Sept. 6, 2024 edition of this column. More brand activations and promotions: “Bread, butter and blue jeans: American Eagle’s Nashville pop-up is a whole mood” (Glossy) Macy’s acquires rights to develop TV adaptation of best-selling novel “When Women Ran Fifth Avenue”Macy’s just announced plans to develop a fictionalized TV series based on “When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion,” the nonfiction best-seller by journalist Julie Satow. Per a brand announcement, Macy’s acquired TV rights to the book, which tells the real-life story of “the women who built and shaped some of the most iconic department stores in America,” including Lord & Taylor’s Dorothy Shaver, Bonwit Teller’s Hortense Odlum and Henri Bendel’s Geraldine Stutz. Macy’s will add to the story its own Margaret... --- > Wonder debuts snack cake line, Bush’s Beans partners with Seth Curry to launch personalized cans, Zing Zang debuts Dill Pickle Bloody Mary Mix and more - Published: 2025-03-21 - Modified: 2025-03-21 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-march-21-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Wonder brand launches a snack cake lineIconic bread brand Wonder just launched a snack cake line, offering a “fresh take on classic indulgences,” Progressive Grocer’s Emily Crow reports, with everything from glazed honey buns and cream-filled confetti cakes to frosted mini donuts and peanut butter wafers. The point is to give consumers “a delicious way to enjoy Wonder beyond the bread aisle,” Director of Brand Management at Wonder Ashley Hornsby told Crow. See also: “Hostess debuts first campaign under J. M. Smucker to broaden its audience — including 4/20 snackers” (Ad Age) More product launches and expansions: “The Jack Daniel’s & Coca-Cola Flavors Pack Offers Convenience” (Trend Hunter) “Coca-Cola cracks open Minute Maid vodka cocktails” (Food Dive) “Krusteaz introduces Cheesecake Muffin Mix” (Snack Food & Wholesale Bakery) “JUST Protein Shakes Offer 20g of Protein for Daily Nutrition” (Trend Hunter) “Little Debbie Ice Cream Bars Return With 4 Beloved Flavors” (Southern Living) “Cure Hydration Expands to Whole Foods Across the U. S. ” (Trend Hunter) ICYMI: “Popeyes Is Releasing 3 Bottled Sauces — and Fans Couldn’t Be More Thrilled” (Food & Wine) Bush’s Beans invites fans to create a personalized keepsake can in March Madness tie-in with Seth CurryBush’s Beans just launched a March Madness promotion in partnership with NBA star Seth Curry that allows fans to create their own commemorative can of Bush’s Beans.... --- > From increased TV advertising spend on women’s sports to growth in confectionary sales, these are the data points we’re paying attention to right now. - Published: 2025-03-19 - Modified: 2025-03-21 - URL: https://www.quad.com/insights/the-weekly-10-march-19-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From increased TV advertising spend on women’s sports to growth in confectionary sales, these are the data points we’re paying attention to right now. 139%The year-over-year increase in TV advertisers’ investment in women’s sports in 2024, for a total of $244 million, according to TV marketing measurement firm EDO, per CNBC. $10. 52 billionProjected U. S. influencer marketing spend in 2025, according to a just-released eMarketer forecast. 54%The share of global marketers who believe that most advertising creative work doesn’t stand out, according to a study by BetterBriefs, per MediaPost. $54. 2 billionTotal U. S. confectionary sales in 2024, including chocolate (up 0. 4%), non-chocolate candy (up 4. 9%) and gum (up 1. 9%), according to the National Confectioners Association’s 2025 “State of Treating” report. 26%The share of consumers who say they are satisfied with their credit card experience, according to Capgemini’s “World Retail Banking Report 2025,” which surveyed 8,000 banking industry customers aged 18 to 45 across 11 markets, including the U. S. 4. 9%The projected compound annual growth rate of the global licensed sports merchandise market by 2030, according to data from Grand View Research, per License Global. $3. 1 billionThe amount in legal bets expected to be placed in the U. S. during the entirety of March Madness — a roughly $400 million jump from the same period in 2024 — according to the American Gaming Association, per Fox Business. The NCAA college basketball tournament culminates with the women’s and men’s championship games on April 6 and... --- > Dollar General debuts spring collection with Dolly Parton, Bath & Body Works unveils new Gingham+ store design, Casio collaborates with Barbie and more - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-march-14-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Dollar General unveils second collection with Dolly PartonDollar General just announced the launch of a new kitchen and housewares line with Dolly Parton as it seeks to build on the success of its first collection with the country music icon, released last July (which we covered at the time). The new collection “combines timeless charm with practicality,” per a brand announcement, and includes a variety of drinkware, table linens, home décor and more — from a tea kettle to a serving tray. Available now at all Dollar General locations nationwide, the collection is priced at $10 and under. Dollar General and Parton also announced plans to launch a summer entertaining collection in May and a Christmas collection later this year. See also: “Dollar General hits $40B in fiscal year net sales for first time ever” (Supermarket News) Previously: “Home Chef partners with Dolly Parton and her sister on new Good Lookin’ Cookin’ meal kit,” from the Sept. 20, 2024 edition of this column. More commerce launches and partnerships: “GapStudio offers version of Timothée Chalamet suit” (Fashion Dive) “Albertsons, Tia Mowry Team To Promote Overjoyed Own Brand” (Store Brands) “Martha Stewart expands partnership with QVC” (Chain Store Age) “ASOS launches Arrange premium brand with focus on design and elevation” (Fashion Network) “Reebok reenters golf with footwear, apparel offering” (Retail Dive) “Li & Fung Announces New Licensing Partnership with Vera Bradley for... --- > Hostess and REDCON1 partner on protein offerings, Clorox debuts “Clean Feels Good” brand platform, Captain Morgan launches Sweet Chili Lime flavor and more - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-march-14-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Hostess and REDCON1 partner to create “indulgent” protein offeringsHostess just announced a multi-year partnership with sports nutrition brand REDCON1 that will see the Twinkie maker’s iconic snacks transformed into protein shakes for “a unique, indulgent protein experience,” per a brand announcement. The REDCON1 x Hostess collab will include limited-edition and seasonal protein powders and ready-to-drink shakes in flavors inspired by the Hostess brand’s treats (in addition to Twinkies, think Ding Dongs, Donettes, etc. ). Previously: “REDCON1 relaunches popular ’80s energy drink Jolt Cola with a twist,” from the Nov. 1, 2024 edition of this column. “Hostess partners with DroneUp to deliver more joy this summer via ‘Joy Drops,’” from the June 14, 2024 edition of this column. More brand collabs: “General Mills enters ramen noodles with Old El Paso and Totino’s” (Food Dive) “Rita’s Italian Ice launches Skittles flavor and topping for 2025 summer season” (The Business Journals) Clorox shows the emotional power of cleaning with new “Clean Feels Good” brand platformClorox just launched a new brand platform that “reimagines what brings small moments of satisfaction into people’s daily lives,” per a brand announcement. The “Clean Feels Good” platform is based on research Clorox conducted with bioinformatics company Emotiv to determine if cleaning can compete with the positive emotions evoked by activities such as petting puppies, getting a massage or enjoying a favorite beverage.... --- > With the right testing approach, marketers can move faster and drive better results for their direct mail marketing from day one. - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://www.quad.com/resources/blog/how-to-accelerate-your-direct-mail-marketing-with-rapid-testing - Categories: Blog - Tags: Accelerated Marketing Insights, Direct, Health, Intelligence, Media For marketers in 2025, everything appears to be expanding: The buyer’s journey is lengthening, the number of channels has seemingly doubled (we’re looking at you, Bluesky) and let’s not forget rising cortisol levels. But amidst all this growth, two things remain unchanged: budget pressure and time, which isn’t getting any more generous. Brands looking to hold their own against this near-impossible push-pull are rethinking their go-to-market strategies. For many — especially brands that rely on direct mail marketing — media optimization depends on in-market testing, meaning marketers don’t get a clear measure of effectiveness until well after assets are in the hands of the consumer. Given limited time, budget and opportunity, in-market testing limits brands, especially those that need direct mail to be as agile and personalized as digital media, such as email. With the advanced capabilities of pre-market testing, brands can optimize campaign effectiveness up to six times as fast as traditional methodologies. Where in-market testing fails direct mail marketersFor direct mail marketers, testing in-market is a high-stakes gamble. Once print and postage costs are spent, there’s no hitting “undo. ” And if the messaging or creative doesn’t land? That’s a missed opportunity — both for engagement and for revenue. Here’s where traditional in-market testing misses the mark: It can drive up production costs. A direct mail piece that doesn’t deliver still racks up full printing and mailing expenses. Unlike digital media, where there’s more flexibility to pivot mid-campaign, direct mail marketing requires upfront investment — meaning every misstep... --- > Discover why the traditional RFP process may be holding you back — and how a smarter approach can lead to better partnerships and results. - Published: 2025-03-12 - Modified: 2025-04-01 - URL: https://www.quad.com/resources/blog/its-time-to-rethink-the-rfp - Categories: Blog - Tags: Consumer Packaged Goods, Creative, DTC, Financial Services, Health, Homepage, In-store, Intelligence, Marketing Experience, Media, Packaging, Production, Retail, Technology “Just because a vendor submits a ‘perfect’ RFP response may not mean they’re actually the right partner for the job,” Oliver Kimberley, Quad’s General Manager of Managed Services, writes in a recent Forbes article. Kimberley challenges the conventional “request for proposal” system and suggests a shift in mindset — one that prioritizes alignment with people. The problem with the traditional RFP processAccording to Kimberley, standard RFPs are stacked with limitations and inefficiencies. Vendors only respond to 65% of the RFPs they receive according to Loopio research, and even when responses do come in, they’re often inconsistent, making it difficult to compare vendors objectively. Worse, asking for a more structured RFP, to cross-examine fairly, can inadvertently stifle creative problem-solving — turning vendors into box-tickers rather than strategic partners. Kimberley likens a standardized RFP process to a student who learns complex math formulas without understanding the why behind it. In this case, partners just simply give you what you’re asking for, without truly matching your organization’s essence. A "request for people” approach vs. A “request for proposal" processInstead of only requesting proposals, Kimberley argues that marketers should seek partners who deeply understand their brand, align with long-term objectives and bring fresh thinking to the table. This means broadening the pool of potential vendors. However, that’s not to say you should open the doors for just anybody. “Casting a wider net, though, does not mean waving questionable vendors through. In fact, it can involve tightening the criteria for entry,” he says. “The trick... --- > From Gen Z’s growing use of BNPL to the share of consumers switching to cheaper brands, these are the data points we’re paying attention to right now. - Published: 2025-03-12 - Modified: 2025-03-19 - URL: https://www.quad.com/insights/the-weekly-10-march-12-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From Gen Z’s growing use of BNPL to the share of consumers switching to cheaper brands, these are the data points we’re paying attention to right now. 54%The share of U. S. Gen Zers who said they used buy now, pay later (BNPL) during the 2024 holiday shopping season, according to a J. D. Power survey, per Customer Experience Dive. 131%The growth in TV viewership for women’s sports between 2023 and 2024, according to a just-released study from EDO, per TV Technology. $2. 2 billionThe total amount that pharmaceutical company AbbVie could end up paying Denmark-based biotech company Gubra to develop its experimental weight-loss drug, GUB014295, as part of a licensing deal between the two companies, per CNBC. AbbVie will pay $350 million upfront, followed by $1. 9 billion should the drug meet certain milestones. 6. 1%The percentage by which core, non-political local advertising in the U. S. is projected to grow in 2025, for a total of $171 billion, according to BIA Advisory Services, per MediaPost. $520. 8 billionAmazon’s projected retail e-commerce sales in 2025 — reflecting a year-over-year increase of 8. 2% — according to a just-released eMarketer forecast. (See also: “Digital shelf strategy: Rethinking online retail tactics,” from Quad Insights. ) 71%The share of consumers who say they’re gravitating toward healthier snack options this year, with 61% saying they’re willing to pay more for such items (though exactly how much more wasn’t specified), according to a new survey from Trax conducted via Shopkick. 80The number of stores... --- > Health marketing strategies must revolve around people — not just devices — creating a seamless, relevant experience across every touchpoint. - Published: 2025-03-10 - Modified: 2025-03-10 - URL: https://www.quad.com/resources/blog/3-ways-your-health-marketing-strategy-overlooks-real-people - Categories: Blog - Tags: Audience Strategy, Consumer Behaviors, Data and Analytics, Health, Intelligence, Media, Strategy The health market is more competitive than ever — in 2024, Centers for Medicare & Medicaid Services (CMS) reported that ACA enrollees had more than 28 plans to choose from. Today, Medicare beneficiaries can choose from approximately 42 Medicare Advantage plans, according to KFF. Meanwhile, store shelves are packed with an estimated 100,000 to 300,000 over-the-counter health products, according to the U. S. Food and Drug Administration. To break through the noise, marketing strategies must revolve around people — not just devices — creating a seamless, relevant experience across every touchpoint in a consumer’s non-linear (or what I like to refer to as "honeycomb") journey. It's no secret that personalization, transparency and convenience aren’t just nice-to-haves; they’re expected. Yet many health brands aren’t comfortable using today's marketing tools to elevate the consumer experience. With countless factors influencing every purchase decision, reaching the right audience — and making an impact — means using every audience tool available to drive more effective results. Here are three ways I see health marketers overlooking real people with their targeting: The 2025 audience strategy guide7 things brands must do to maximize marketing impact Download now1. It overemphasizes devices instead of individuals. Many marketing strategies still prioritize devices and platforms over the people using them. A device-centric approach risks missing the entire consumer journey, leading to fragmented targeting that doesn't reflect real consumer behaviors. 2. It ignores the power of household data and instead relies solely on digital signals. Household data offers a more reliable and... --- > The first members of Generation X are turning 60. Here's what professionals in financial services and marketing need to know. - Published: 2025-03-10 - Modified: 2025-03-10 - URL: https://www.quad.com/resources/blog/financial-services-marketing-must-adapt-as-gen-x-turns-60 - Categories: Blog - Tags: Consumer Behaviors, Data and Analytics, Financial Services, Intelligence, Media, Strategy Here in 2025, marketers of all kinds — but especially those in financial services — face a pivotal moment: The first members of Generation X are turning 60. Why Gen X matters in financial services and marketingA few numbers say it all: Gen X consists of 66 million people in the United States born between 1965 and 1980, with a collective net worth of about $39 trillion. While substantial at a quarter of America’s total wealth, according to a Smart Asset analysis of Financial Reserve data, it’s still only half of the $78 trillion held by the Baby Boomer generation. Building trust beyond the transactionLeverage inclusive marketing to modernize your business Download nowMarketing for financial services: Understanding the generational shiftThe graying of Gen X and the United States means financial services firms must carefully strategize to capture a shrinking pool of retirement-age wealth while also being sensitive to the inevitable transfer of Baby Boomer wealth to younger cohorts, specifically Gen X. It’s going to require cultivating an evolving understanding of the unique attitudes and behaviors of not only Generation X, but of all the generational cohorts. Regarding Gen X, financial institutions need to get personal and precise in their marketing to engage and retain the Gen X business, understanding their differences from the generations that came before them. How your marketing strategies can adapt to Gen X’s financial concerns Research suggests that financial insecurities will play a role. A majority of Gen X feels “it’s going to take a miracle... --- > Ben & Jerry’s and Rivian unveil modernized ice cream truck, Crystal Light debuts first alcoholic RTD offering, Sour Patch Kids launches Glow Ups - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-march-7-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Ben & Jerry’s and Rivian unveil “ice cream truck of the future”Ben & Jerry’s and all-electric automaker Rivian just announced a partnership on “the ice cream truck of the future” — see it here (on Bluesky) — per a brand announcement. So far, the fleet consists of two electric “scoop trucks,” built on the Rivian Commercial Van, and are meant to “modernize everything people love about an ice cream truck. ” After debuting at South by Southwest (SXSW) in Austin, Texas this week, the Ben & Jerry’s scoop trucks are set to travel the country, including to pop-up events in the Unilever-owned ice cream brand’s home state of Vermont. More brand activations and promotions: “Michelob Ultra gives NBA fans a chance to ‘Play Like a Pro’” (Brand Innovators) “Ghirardelli Chocolate Debuts the Dubai Chocolate Sundae Experience” (Trend Hunter) ICYMI: “Blue Diamond’s Spokesnut Goes Mobile, Moves To LinkedIn” (MediaPost) Crystal Light debuts first-ever flavored-alcohol offeringCrystal Light, known for its zero-sugar drink mixes, just announced the launch of its first flavored-alcohol offering: Crystal Light Vodka Refreshers. With just 77 calories and, of course, zero sugar, Crystal Light Vodka Refreshers “are the lowest-calorie ready-to-drink cocktail on the market,” per a brand announcement. The new product from The Kraft Heinz Company brand blends Crystal Light’s standard flavors — Wild Strawberry and Lemonade — with triple-filtered vodka and light... --- > Saucony debuts global brand campaign, Lowe’s and Home Depot both launch AI tools, Alice + Olivia takes over Bloomingdale’s and more - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-march-7-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Anthropologie partners with Nest to support artisans and makers through new fellowship programTimed to Women’s History Month, Anthropologie just announced an expanded partnership with Nest, a nonprofit supporting artisans and makers, that will include a fellowship program, in-store activations, events and more. The six-month Anthropologie x Nest Fellowship Program will provide five recipients with professional development, mentorship and the opportunity to sell their goods commission-free through Anthropologie’s stores and online marketplace. On Saturday (March 8), Anthropologie is hosting pop-up markets at its New York City, Los Angeles and Chicago stores featuring work from Nest artisans and local women-led businesses. Previously: “Gap partners with Nest to support hometown artisans through its Holiday Makers Market,” from the Nov. 15, 2024 edition of this column. “Anthropologie collaborates with The Met on new homeware collection inspired by the Gilded Age,” from the Oct. 11, 2024 edition of this column. More brand partnerships: “Uniqlo’s sister brand announces partnership with Undercover” (Fashion Dive) “Uber and Nuuly Team Up to Make Clothing Rentals Easier for Students” (Women’s Wear Daily) “Why Teva is turning to Strava to reintroduce itself to customers” (Modern Retail) “PGA Tour adds Stanley 1913 as official marketing partner” (Sports Business Journal) Saucony debuts global brand campaign emphasizing the “collective experience” of runningSaucony just unveiled “Run as One,” a global brand campaign that “celebrates the powerful connections forged through running,” per a brand announcement. In... --- > Marketers face an uphill climb to personalize messaging to the right customer. One traditional channel continues to endure: direct mail marketing. - Published: 2025-03-06 - Modified: 2025-04-01 - URL: https://www.quad.com/resources/blog/what-your-personalization-strategy-needs-is-automated-direct-mail-marketing - Categories: Blog - Tags: At-Home Connect, Data and Analytics, Direct, Homepage, Intelligence, Media, Print, Technology Marketers and brand managers across industries face increasing competition for reliable, resilient data. As cookie confusion continues, open rates decline and regulations increase, we crave a better way to reach customers. Millennial and Gen Z customers want personalization from brands. According to Salesforce, 67% of shoppers in these groups expect it all the time. Research from the United States Postal Service shows that physical mail creates an emotional connection with people — one that digital ads don't evoke. Could it be, perhaps, that mail holds the solution to our personalization woes? As consumer sentiments shift toward tangible, personalized experiences, direct mail marketing is seeing growth. In 2024, it grew by about 2. 6%, bringing the market total to $37. 3 billion, according to Winterberry Group research. Evolving past the proverbial “snail mail” of past generations, mail in 2025 gets to households with both speed and accuracy. To take it one step further, marketers can look to automated direct mail, a unique integration of print and digital marketing, to scale personalization. How automated direct mail marketing worksAutomated direct mail marketing builds better datasets by combining online to offline customer intent signals and behaviors. It further removes much of the manual work with pre-designed templates that send based on event- or behavior-based audience triggers. “People, processes and technology have come together to allow direct mail to operate at the same pace as email,” says John Puterbaugh, VP, Advanced Media and Innovation at Quad. Take a digitally integrated solution such as At-Home Connect... --- > Quad/Graphics Inc. (NYSE: QUAD) is expanding into the $26.6-billion branded solutions market helping marketers make more direct and meaningful connections. - Published: 2025-03-06 - Modified: 2025-03-05 - URL: https://www.quad.com/newsroom/quad-enters-the-branded-solutions-market - Categories: Newsroom - Tags: Branding, Managed Services, News, Production Download PDFSUSSEX, Wis. , March 6, 2025 — Quad/Graphics Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, is expanding into the $26. 6-billion branded solutions market1. The move strengthens Quad’s already robust portfolio of integrated solutions that helps marketers make more direct and meaningful connections with customers and employees. Building on the company’s rigorous process for managing supplier relationships and commitment to quality, Quad’s branded solutions group aims to offer a seamless and brand-aligned approach to unforgettable “merch,” including tradeshow giveaways, corporate gifts, employee uniforms, incentive programs, special events and more. Quad’s curated approach to delivering promotional items that foster loyalty and connection also relieves marketers of the burden of managing a complex branded goods program. “Promotional goods are more than just products – they’re extensions of a brand’s story – in the marketplace and in the workplace,” said Oliver Kimberley, Quad’s General Manager of Managed Services, the division launching branded solutions. “The modern marketer is the principal brand steward. With 77 percent of marketers reporting that they currently face complexity within their marketing ecosystem2, they have limited bandwidth for managing an impactful branded solutions program. Quad makes it easier for marketers to include branded merchandise as a consistent and cohesive part of their brand’s marketing mix with the high-quality results and frictionless experience we’re known for. ” Quad serves as a true partner and brand steward. The company’s new branded solutions group takes a consultative, holistic approach, drawing on Quad’s flexible, connected... --- > Uncover the meaning of dupe culture and its impact on consumer behavior and brand strategies amid rising financial pressures. - Published: 2025-03-06 - Modified: 2025-06-09 - URL: https://www.quad.com/resources/blog/what-is-dupe-culture-and-what-do-brands-need-to-know - Categories: Blog - Tags: Commerce, Consumer Behaviors, Consumer Packaged Goods, Creative, DTC, Ecommerce, Packaging, Retail, Strategy You’re doing the weekly shop, browsing the aisle for your child’s favorite sugary cereal. You spot it, but as you reach to grab it, your eyes catch sight of the store brand version — “Honey Flavored Nut Circles. ” Weird name, you think, but hey, they’re a dollar less. You chuck them in your cart instead. This is a reality many consumers meet as financial pressures rise and the options for affordable alternatives grow. This has given rise to "dupe" culture, in which consumers seek out cost-effective alternatives that mimic higher-end products, often under a retailer's store brand. But outside of economic pressures, what else is driving consumers to choose dupes? And what strategic choices can CPG brands use to maximize this trend? The trends driving “dupe” culture mainstreamDiscover how affordability and savvy shopping are reshaping store brand and CPG strategies. Download nowHashtag #dupeNotably, there’s massive online buzz around dupe culture. On TikTok, consumers share their latest finds with excitement, treating dupes as a budget hack or a well-kept secret for savvy shoppers only. According to WARC research, 31% of adults have purchased a dupe — and that number jumps to 49% among Gen Z. Gen Z's influence on spending is undeniable, and their focus on cost-effective choices is reshaping retail. Another 56% of Gen Z shoppers say they are extremely likely or likely to try store brands to find the "best value," a PMLA report found. Katie Kelly-Landberg, a colleague of mine at Quad’s design agency, Favorite Child, gave... --- > Marketing stats: from the number of people consuming podcast content on YouTube to retailers’ increasing focus on connected commerce, and more - Published: 2025-03-05 - Modified: 2025-03-06 - URL: https://www.quad.com/insights/the-weekly-10-march-5-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From the number of people consuming podcast content on YouTube to retailers’ increasing focus on connected commerce, these are the data points we’re paying attention to right now. 58%The share of consumers who’ve replaced traditional search engines with generative AI tools, such as ChatGPT, for product/service recommendations, according to Capgemini’s just-released survey of 12,000 consumers across 12 countries (including the U. S. ). 29%The share of all Instacart pie deliveries that apple pie accounted for in 2024, with pumpkin pie trailing at 23%, according to the delivery platform’s Pi Day report, per Food & Wine. 5,000The number of stores that TJX Companies — parent company of retailers including TJ Maxx, HomeGoods and Marshalls — surpassed last year, per Fast Company. 53%The percentage by which Urban Outfitters’ clothing rental business Nuuly’s subscriber base grew year over year, hitting 300,000, according to the company’s latest earnings call, per Glossy. 47%The share of U. S. consumers who say they purchase sustainable products for their home, according to a just-released Numerator survey, per Chain Store Age. 20%The projected growth of U. S. social commerce in 2025, to nearly $85. 6 billion in sales, according to a just-released eMarketer forecast. 1 billion+The amount of monthly active viewers of podcast content on YouTube in January — a record high — according to newly released data from the company. 90. 7%The share of surveyed retailers that increased their spending on connected commerce — defined as “seamless integration of online and offline retail channels to create a unified... --- > Quad (NYSE: QUAD) announced that it has completed the previously announced sale of its European operations for €41 million to Capmont GmbH (“Capmont”). - Published: 2025-03-03 - Modified: 2025-02-28 - URL: https://www.quad.com/newsroom/quad-completes-sale-of-its-european-operations-to-capmont - Categories: Newsroom - Tags: Investor Relations, News Download PDFSUSSEX, WI, March 3, 2025 — Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company”), a marketing experience (MX) company, today announced that it has completed the previously announced sale of its European operations for €41 million (approximately $42 million, of which $14 million was received at close) to Germany-based entrepreneurial private capital investment manager Capmont GmbH (“Capmont”). The transaction includes all employees and facilities for Quad/Graphics Europe print and ink-manufacturing headquartered in Wyszków, Poland; the Peppermint agency in Warsaw, Poland; and Quad POS (including Marin’s International SAS), which has locations throughout Europe. Excluded from the sale are Quad’s shared services employees in Poland who support the company’s integrated marketing platform in The Americas. Quad expects to use the proceeds from the sale to reduce debt and make further investments in solutions that advance its MX offering, consistent with its commitment to drive shareholder value. “We are pleased to have completed this transaction with Capmont,” said Joel Quadracci, Chairman, President and CEO of Quad. The divestiture supports our ongoing strategic focus to optimize our business portfolio for growth as a marketing experience company. This includes maintaining state-of-the-art print operations in locations that support our ever-evolving MX offering – especially The Americas, with North America comprising our largest base of operations and where we believe we can provide the greatest value to clients through our uniquely integrated marketing platform. ” AlixPartners served as Quad’s financial advisory firm, and Eversheds Sutherland served as Quad’s legal advisor. About QuadQuad (NYSE: QUAD) is a... --- > Jamie McGarry shares more on uniting brand and performance marketing to break down silos and generate more effective campaigns. - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://www.quad.com/resources/blog/brand-vs-performance-marketing-one-winning-strategy - Categories: Blog - Tags: Branding, Consumer Behaviors, Consumer Packaged Goods, Creative, Media, Strategy In today’s ever-evolving marketing landscape, the line between brand marketing and performance marketing has blurred. What once were distinct silos are now merging out of necessity. Shrinking budgets and the demand for measurable results have pushed marketers to combine these traditionally separate strategies. The result? Confused marketers, unsure of where to put their time and budgets. From what I see with my partners, it's the ultimate catch-22. Building the brand needs to equate to sales. Yet all sales efforts need to drive stronger brand experiences and perceptions.  And the demands of business-minded stakeholders — CEOs and CFOs who expect tangible results from marketing investments — aren’t going anywhere anytime soon. So, how do you merge these two strategies effectively? Aligning brand and demandAdvice and actionable tips on how CPG marketers can balance brand creative with demand Watch on-demandEverything omnichannel, all of the time On a tactical level, integrating brand-building and performance marketing means using a diverse range of formats to reach your consumers where they are. The most successful brands I work with excel at cascading their messaging across multiple consumer touchpoints — whether it’s through in-store signage, digital ads, social media posts or email marketing. They ensure that their messaging is not only consistent but also relevant and adaptable to each platform, making the most of every opportunity to engage their audience. The key is to ensure that every piece of content you create does double duty: It should build long-term brand equity while also driving short-term, measurable results.... --- > Todd McNab, VP of Client Strategy, reveals how insurance marketing can balance data and emotion to connect with consumers. - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://www.quad.com/resources/blog/insurance-marketing-that-humanizes-the-purchase-experience - Categories: Blog - Tags: Consumer Behaviors, Data and Analytics, Financial Services, Intelligence, Strategy For many people, the challenge of shopping for property, casualty and life insurance often feels like a check-the-box kind of chore, where math and statistics point to an objective answer on what kind of coverage to purchase. But objectivity has its limits, as insurance marketers are increasingly realizing. Emotions and attitudes play a greater role in insurance purchasing decisions than it might seem on the surface. Customers often follow feelings such as anxiety, fear, depression and even greed when engaging on financial matters, according to Max Alberhasky, Assistant Professor of Marketing at California State University Long Beach. Writing in Psychology Today, Alberhasky says: “We tend to feel positive or negative about something immediately. It’s only later that we try to develop reasons or arguments to support this feeling. ” Guide: The data you’re missingExplore untapped data sources with 9 truths for data-driven financial services marketers Download nowUnderstanding consumer behavior when marketing for insurance companies Surveys suggest that the emotional aspects of money are particularly prominent in younger generations. For example, Credit Karma found almost 40% of Americans describe themselves as “emotional spenders” — people who make purchases to cope with life’s ups and down. This trend is particularly pronounced for Gen Z (58%) and millennials (52%). (In comparison, only about 20% of Baby Boomers say they are emotional spenders. ) Emotions offer a paradox for insurance marketers: the need to build marketing campaigns grounded in data that also speak to how customers feel in the moment. (See also: "Highlighting the... --- > Home Chef partners with SpongeBob SquarePants, Hanes launches collection with Urban Outfitters, Walmart unveils 3D gamified commerce experience, and more - Published: 2025-02-28 - Modified: 2025-02-28 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-february-28-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Home Chef announces collaboration with “SpongeBob SquarePants”Meal kit brand Home Chef just announced the upcoming launch of a limited-time collaboration with the beloved Nickelodeon animated series “SpongeBob SquarePants” on themed kits. The drop will include a rotating mix of new and repeating options — including a Pineapple Under the Sea Burger and Krusty Krab Pizza Flatbread — through March 21. Fans ordering for the weeks of March 10 and 17 will receive each meal packaged in a collectible box, while new Home Chef customers ordering from the SpongeBob SquarePants menu can receive a SpongeBob mini spatula, while supplies last, when they use the code “CHEFKRABS. ” Previously: “Home Chef partners with Dolly Parton and her sister on new Good Lookin’ Cookin’ meal kit,” from the Sept. 20, 2024 edition of this column. “Home Chef partners with ‘PAW Patrol’ on family menu collection,” from the Aug. 16, 2024 edition of this column. “Home Chef debuts family menu collaboration with children’s TV series ‘Bluey’,” from the March 29, 2024 edition of The Week in Direct-to-Consumer. More brand collabs and partnerships: “Target Adds Disney, Marvel To Pillowfort Own Brand” (Store Brands) “Pat McGrath Labs x Candy Crush Saga’s Dazzling Makeup Collab Comes With a $10K Surprise” (Us Weekly) ICYMI: “Wrangler teams with Whataburger for a flavorful collaboration” (Rivet) ICYMI: “Victoria’s Secret launches collaboration with Altuzarra as it steps into ready-to-wear” (Fashion Dive) Kroger... --- > Spindrift enters better-for-you soda category, Knorr tackles fast-food fails in new campaign, M&M’s launches loyalty program and more - Published: 2025-02-28 - Modified: 2025-02-28 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-february-28-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Spindrift launches “better-for-you” sodaSparkling water brand Spindrift just announced the launch of a new “better-for-you” soda — but unlike some brands in the category, Spindrift Soda comes “without unnecessary ingredients like added sugar, stevia or prebiotics,” per a brand announcement. Available in five flavors — Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple and Strawberry Shortcake — the new offering contains 20% juice, with fewer than 8 grams of sugar per can. Spindrift Soda is available now at drinkspindrift. com and Amazon, with rollout to select brick-and-mortar retailers happening later this year. Previously: “Coca-Cola jumps into the prebiotic soda category with Simply Pop,” from the Feb. 21 edition of this column. “Slice relaunches as a functional soda brand,” from the Jan. 24 edition of this column. More beverage launches and line extensions: “Clean Simple Eats enters functional beverage space with protein soda” (FoodBev Media) “These New Waterloo Sparkling Water Flavors Come in Two Options” (Trend Hunter) “Jack Daniel’s releases its oldest whiskey in a century” (The Spirits Business) “7-Eleven Introduces New Electrolit Flavor” (CStore Decisions) “Torani’s Launch is the One of the First of Its Kind for Cold Drinks” (Trend Hunter) “TINCUP announces the release of three new whiskeys” (The Manual) “Pantalones Tequila drops down under” (The Spirits Business) “Halfday Refreshes Its Gut-Healthy Iced Tea with Modern Look” (Trend Hunter) “Sanpellegrino Launches Ciao... --- > Company implements protocols that prevent fraudulent activity, ushering in new levels of safety and visibility for digital media campaigns - Published: 2025-02-27 - Modified: 2025-02-25 - URL: https://www.quad.com/newsroom/quad-partners-with-adalytics-to-advance-media-protection-and-transparency - Categories: Newsroom - Tags: Digital Marketing, Media, News, Newsroom Download PDFSUSSEX, Wis. , February 26, 2025 — Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, today announced a strategic partnership with Adalytics, a leading advertising analytics and data science provider. Through the collaboration, Quad and its full-service media agency, Rise, will become among the first in the industry to implement protocols and exclusion filters that directly reduce ad delivery to obvious non-human traffic across media-buying platforms. In addition to offering this advanced level of media protection, the company intends to work with Adalytics to enhance media transparency by transforming how brands evaluate and optimize their digital media investments. The partnership integrates Adalytics’ proactive protection against low-quality, non-performing media along with advanced impression-level log-file analysis and transparency tools into Quad’s flexible, connected marketing solutions and its holistic approach to media execution. Quad and Rise will work with Adalytics to provide clients new levels of safety and visibility in their digital media campaigns, ensuring actionable analytics, accountability of placed media, and optimal allocation of media investments. “In today’s landscape, with more technology and AI solutions in the market, clients deserve to know that the media they invest in is being delivered to real humans,” said Joshua Lowcock, President of Media for Quad. “This partnership with Adalytics underscores Quad’s commitment to advocate for our clients and help ensure their media spends yield maximum returns. By integrating Adalytics’ tools into our processes, we’re setting a new benchmark in digital media protection, forensics, quality and effectiveness,... --- > Save time and production costs with online, virtual, and in-store pre-market testing to improve your visual merchandising strategy. - Published: 2025-02-27 - Modified: 2025-04-01 - URL: https://www.quad.com/resources/blog/how-to-test-visual-merchandising-before-launch - Categories: Blog - Tags: Accelerated Marketing Insights, Consumer Behaviors, Consumer Packaged Goods, Intelligence, Packaging, Retail In today’s competitive retail landscape, a strong visual merchandising strategy can make the difference between success and obscurity. Brands and retailers spend millions per year on in-store displays and signage, and for good reasons. Well-designed retail experiences get folks in the door and can increase the likelihood of purchase, according to Inmar Intelligence. Conversely, companies can suffer due to visual merchandising flops. In the U. S. alone, GlobalData and One Door report that companies lost $125 billion, or an average of $10 billion per month, in sales in 2024 due to poor visual merchandising. With tighter budgets, shorter timelines and increasing demands for measurable impact, marketers and retailers alike face immense pressure to get it right — the first time. In this environment, marketers need efficient pre-market testing to ensure that their visual merchandising will drive the desired customer engagement and ROI. “Brands that want to excel in an omnichannel marketplace shouldn’t hedge their bets. There’s another way: Tap into modern and efficient pre-market testing,” says Lily Wen, Director of Product Marketing – Data & Media at Quad. “With Accelerated Marketing Insights by Quad, brands can get virtual and in-person feedback from real customers to know what drives engagement and sales with efficiency and expertise. This is proactive pre-market testing designed by marketers for marketers. ” What is visual merchandising in omnichannel campaigns? Visual merchandising has evolved from traditional department store mannequins and grocery store signs to sophisticated omnichannel, multimedia campaigns that seamlessly integrate both in-store and online experiences, transforming... --- > Winning the fight for shelf attention: How pre-market testing can inform brand packaging and ensure impact. - Published: 2025-02-26 - Modified: 2025-03-04 - URL: https://www.quad.com/resources/blog/brand-packaging-that-wins-the-fight-for-shelf-attention - Categories: Blog - Tags: Accelerated Marketing Insights, Commerce, Consumer Behaviors, Consumer Packaged Goods, Intelligence, Packaging, Retail Consumers are inundated with choices, often making purchasing decisions in a split second. The challenge? Ensuring that your product catches their eye, resonates with their needs and convinces them to make the purchase — all within those crucial first few moments. Nearly three-quarters of American consumers say their purchase decisions ride on a product’s packaging, per an Ipsos study. Yet without data-driven insights based on pre-market testing, brands risk missing the mark and wasting valuable resources on packaging that doesn’t perform as expected. Pre-market testing helps brands get it right the first time. By evaluating package design and messaging before products reach shelves, brands can avoid costly in-market adjustments. Unoptimized packaging can lead to lost revenue, consumer disengagement and even reputational damage. After all, packaging is a brand’s billboard — when it makes a statement, it should be the right one. Understanding non-conscious decision-making for brand design and packagingEffective package design isn’t just about making a strong first impression — it’s about understanding why certain designs resonate while others fall flat. Consumer decisions aren’t always rational or deliberate; they’re often driven by instinct and subconscious cues. Traditional pre-market testing relies on direct consumer feedback, which can be swayed by personal bias. Quad’s Accelerated Marketing Insights takes a different approach with customizable shopper labs. Using advanced tools like to tap into non-conscious decision-making — the split-second judgments consumers make before they even realize it. By combining advanced pre-market testing with qualitative feedback, brands get a clear, data-driven view of their packaging’s... --- > From Amazon’s worldwide ad spending to LinkedIn’s explosive growth in interactions, these are the data points we’re paying attention to right now. - Published: 2025-02-26 - Modified: 2025-02-27 - URL: https://www.quad.com/insights/the-weekly-10-february-26-2025-edition - Categories: Insights - Tags: Advertising, Data and Analytics, Media, The Weekly 10 From Amazon’s worldwide ad spending to LinkedIn’s explosive growth in interactions, these are the data points we’re paying attention to right now. 72%The share of Americans who say they plan to use buy now, pay later (BNPL) payment options this year, according to a new survey from Numerator. 54%The share of consumers who rank Facebook as their top social media platform for product discovery and research, making it the most popular channel for this purpose, according to Bazaarvoice’s Shopper Experience Index survey of 8,000 consumers across seven countries (U. S. , U. K. , France, Germany, Canada, Australia and India). No. 1The spot that Trader Joe’s and Publix tied for as Americans’ favorite supermarket in the 2025 American Customer Satisfaction Index, with 41,000 consumers weighing in, per Food & Wine. 62% The share of Americans who say they trust brand-name medications more than generics, according to a new report from Tebra, per Drug Store News. 27%The percentage of CMOs who report no or limited adoption of generative AI in their organization’s marketing campaigns, according to the just-released results of a survey conducted by Gartner between July and September 2024, per Mediabrief. $21. 4 billionThe amount that Amazon spent on ads and promotion worldwide in 2024, per Ad Age. 99%The increase in interactions on LinkedIn year over year, according to a new report from social media management tool Metricool, which analyzed 55,000 profiles and more than 500,000 posts, per PR Daily. 93%The share of U. S. households that Walmart is now... --- > Quad’s health marketing expert digs into how health brands can leverage household data for smarter consumer targeting - Published: 2025-02-25 - Modified: 2025-02-25 - URL: https://www.quad.com/resources/blog/five-ways-health-marketers-can-better-use-consumer-data - Categories: Blog - Tags: Data and Analytics, Health, Intelligence, Strategy Health marketing is entering a new era. Email service providers are creating systems blocking tracking pixels and hiding IP addresses and locations. Privacy regulations and compliance are increasingly challenging. Plus, we well know that the consumer’s journey to purchase is neither linear nor impacted by just one channel or another. For many marketers, this creates a conundrum. Connecting the dots in the customer journey across channels is less effective than ever. But in every challenge lies an opportunity... if you’re willing to look for it. These five actions and health marketing trends can help you refine your strategy to obtain more significant and better consumer data: The data you’re missingUnlock the most relevant, actionable data for health marketing. Download now1. Collect the right data — not just more dataNarrow your scope to the data that moves you toward your goals. More data doesn’t mean better data. Sometimes, it only distracts from the objective. 2.  Use data to improve experiences — not just conversionsTo address the deprecation of email attribution, marketers are exploring first-party data collection on their brands’ websites or apps. However, this creates operational, market and compliance risks. It also sets the expectation with consumers that they’re giving something to get something back—like a more personalized experience. If that’s not the case, it leaves them feeling duped. If you collect consumer data, make sure you use it in ways meaningful to them. 3. Find a resilient data sourceHistorically, data resiliency was about safeguarding from data loss or maintaining data... --- - Published: 2025-02-25 - Modified: 2025-02-25 - URL: https://www.quad.com/sec-filings/0001127602-25-006489-index-htm - Categories: SEC Filings - Tags: SEC Filed: 2025-02-25 AccNo: 0001127602-25-006489 Size: 6KB Filed: 2025-02-25 AccNo: 0001127602-25-006489 Size: 6KB Go to Source --- > Jamie McGarry breaks down why your CPG strategy should leverage 3D scanning for content creation at scale. Read the full story now. - Published: 2025-02-25 - Modified: 2025-02-25 - URL: https://www.quad.com/resources/blog/the-benefits-of-3d-scanning-technology-for-cpg - Categories: Blog - Tags: Commerce, Consumer Packaged Goods, Content creation, Creative, Ecommerce, Retail, Strategy In a rapidly evolving marketing landscape, consumer-packaged goods (CPG) brands are on the hunt for ways to create eye-catching content that grabs attention. 3D product scanning can make a big difference in handling the heavy photography needs across various SKUs for CPG brands. But how exactly does 3D scanning technology boost your CPG strategy? 3D e-commerce product imagery3D Commerce transforms products into reality-grade digital twins. One scan. Unlimited uses. Learn more1. It enhances brand qualityConsistency in product images is key for keeping your brand's look and feel intact. 3D product scanning ensures that every image has the same lighting, angles and presentation. This helps build a reliable and trustworthy visual experience for consumers, enhancing your brand's recognition across different channels.   2.  It streamlines workflowsTraditional product photography can be slow and expensive, especially with a variety of SKUs to shoot. 3D product scanning simplifies your workflow by creating detailed digital replicas of products. This means fewer photo shoots while still meeting the need for content creation at scale. 3. It boosts creative readiness (to expand reach)Once you have a 3D product scan, you can reuse it for different marketing use cases without needing new photos. Whether it's for seasonal promotions, special events, custom tools (like virtual try-on) or new product launches, having a library of 3D models means your brand can quickly adapt to valuable opportunities. This flexibility is essential in today’s fast-moving omnichannel world. Recognizing the need for efficient, high-quality content at scale, Quad recently introduced the first automated... --- > In this installment, learn how sustainability does (or doesn’t) impact Gen Z spending habits — and what it means for marketers. - Published: 2025-02-25 - Modified: 2025-04-01 - URL: https://www.quad.com/insights/marketing-to-gen-z-this-generations-focus-on-sustainability-trends-with-caveats - Categories: Insights - Tags: Commerce, Consumer Behaviors, Consumer Packaged Goods, DTC, Intelligence, Marketing to Gen Z, Packaging, Retail, Strategy, Sustainability Welcome to Marketing to Gen Z, a regular column from Quad Insights. In this installment, we take a quick look at the demographic cohort’s reported interest in sustainability — and what it means for marketers. (For a primer on this generation, see “Why marketers continue to be fixated on Gen Z. ”) For Gen Z, concerns about the environment loom large. A 2024 Deloitte survey, for instance, reported that 62% of Gen Zers said they felt worried or anxious about climate change in the past month. What’s less clear is how much Gen Z’s environmental consciousness impacts their spending and consumption behaviors. Consider some recent research/findings: According to NielsenIQ’s 2024 “Spend Z” report, on average Gen Zers say they’re willing to pay up to 10% more for sustainable products. In the previously mentioned Deloitte report, 64% of Gen Z respondents say they’re willing to pay more — though an unspecified amount — for environmentally sustainable products or services. Gen Zers are concerned about the environmental impact of their purchases, with 91% saying they want to buy from sustainable companies, according to the PDI Business of Sustainability Index. Per a 2024 study conducted by YouGov for Whole Foods, 55% of Gen Zers say they’re willing to pay more for environmentally sustainable products — but, again, the premium they’re willing to pay is not specified. Over half of respondents also note a preference for companies that “prioritize lower environmental impacts or locally sourced foods. ” In a 2024 study from Rival Technologies... --- > Postmaster General DeJoy seeks successor; USPS faces uncertain future despite reduced losses from campaign mail; paper price hikes and logistics stabilize. - Published: 2025-02-24 - Modified: 2025-02-24 - URL: https://www.quad.com/newsroom/postal-paper-logistics-update-february-2025 - Categories: Newsroom - Tags: News, Supply Chain Download PDFIn brief: In the wake of Postmaster General Louis DeJoy asking the Board of Governors of the United States Postal Service to begin a search for his successor, there are conflicting reports about the future control of the agency. Political campaign mail helped the U. S. Postal Service reduce its losses in its fiscal first quarter ended Dec. 31, but the agency’s long-term financial health remains uncertain. Price increases on certain paper products started going into effect this month. The logistics market appears to be stabilizing, with a few caveats. As you may be aware, an executive order was issued on Feb. 1, 2025, that imposed a 10% tariff on Chinese imports and a 25% tariff on materials provided by Canada and Mexico, effective Feb. 4. Although the U. S. government delayed the implementation of at least some of these tariffs on Feb. 3 (a 30-day freeze on tariffs against Canada and Mexico), we have begun planning on how to address these additional costs. In addition, the U. S. government has been threatening additional potential tariffs on other countries. Built on our roots as a printer, mail industry partner and logistics leader, Quad is a marketing experience (MX) company focused on delivering streamlined solutions at scale to our clients. As the largest USPS customer, we are uniquely positioned to provide clients with best practices and insights on the latest postal, paper and logistics topics. If you have any questions or concerns during these challenging times for our industry, contact... --- > Nike partners with Skims on new product line, Coach debuts “On Your Own Time” campaign, Walmart deploys AI agricultural price forecasting tool - Published: 2025-02-21 - Modified: 2025-02-21 - URL: https://www.quad.com/insights/the-week-in-commerce-marketing-retail-e-commerce-and-dtc-february-21-2025-edition - Categories: Insights - Tags: Consumer Behaviors, DTC, Retail, The Week in DTC, The Week in Retail Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights. Nike partners with Kim Kardashian’s Skims to co-launch new brandNike just announced a long-term partnership with Kim Kardashian’s shapewear brand Skims to create a new line that merges “Skims’ focus on body confidence and self-expression with Nike’s relentless pursuit of excellence,” per a brand announcement. NikeSkims (styled as NikeSKIMS) will include apparel, footwear and accessories designed to meet the needs of both elite and everyday athletes, with products “crafted to fit every curve and enhance the body’s natural form. ” The line will debut online and at select retail locations in the U. S. this spring, with global rollout planned for 2026. See also: “Spanx launches debut shapewear collection with Supima cotton” (Fashion United) Previously: “Dick’s Sporting Goods and Nike host fourth annual ‘It’s Her Shot’ tour,” from the May 10, 2024 edition of The Week in Retail. More brand launches: “Igloo Unveils Exclusive Peanuts 75th Anniversary Collection” (License Global) “e. l. f. Cosmetics’ Mint Melt Cooling Face Primer Smells Sweet & Refreshing” (Trend Hunter) “Diesel expands into tech accessories” (Rivet) “Macy’s Hotel Collection Celebrates 25th Anniversary” (Store Brands) “SHEIN Launches Newmoji and SmileyWorld Collections” (License Global) Walmart partners with Helios AI to forecast the price and availability of agricultural productsAs part of its efforts to boost sustainable sourcing, Walmart just announced it will begin using software from Helios AI that will help the retailer “improve its evaluation of medium-... --- > Coca-Cola launches prebiotic soda, Blue Diamond Almonds and Mike’s Hot Honey collaborate, Rémy Martin celebrates hip-hop with limited-time bottles - Published: 2025-02-21 - Modified: 2025-02-21 - URL: https://www.quad.com/insights/the-week-in-consumer-packaged-goods-february-21-2025-edition - Categories: Insights - Tags: Advertising, Commerce, Consumer Packaged Goods, The Week in CPG Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space. Coca-Cola jumps into the prebiotic soda category with Simply PopThe Coca-Cola Company just announced the launch of its first-ever prebiotic soda line under its Simply brand umbrella, per Food & Wine’s Stacey Leasca. (We covered the company’s earlier announcement that it planned to enter the functional beverage space in the Dec. 20 edition of this column. ) Made with real fruit juice and no added sugar — along with 6 grams of prebiotic fiber, vitamin C and zinc — Simply Pop will come in five flavors: strawberry, pineapple mango, fruit punch, lime and citrus punch. Beginning in late February, Simply Pop will be available at retailers in select regions and online via Amazon Fresh, with each 12-ounce slim can priced at $2. 49. More from Quad: “Boost, recharge, repeat: 3 winning tactics marketers can learn from functional beverages” More food and beverage launches: “Cayman Jack launches new 10% ABV margarita” (FoodBev Media) “Megan Thee Stallion launches Tequila” (The Spirits Business) “Daily Harvest Bites are Fueled by Real, Organic, Plant-Based Ingredients” (Trend Hunter) “With OAKBERRY Sorbet, OAKBERRY Expands into CPG” (Trend Hunter) “Bonduelle Drops New Ready-to-Eat Lunch Bowls” (Food Manufacturing) Nathan’s Famous takes New York-style hot dog nationwide with canned New York tap waterHot dog brand Nathan’s Famous just launched a limited-time offering that allows consumers everywhere “to savor an authentic taste of New York,”... --- > Quad (NYSE: QUAD) will hold a conference call at 8:30 a.m. ET on Wednesday, February 19, 2025, to discuss fourth quarter 2024 financial results. - Published: 2025-02-19 - Modified: 2025-03-20 - URL: https://www.quad.com/events-presentations/q4-2024-quad-earnings-call - Categories: Events & Presentations - Tags: Events and Presentations PresentationTranscriptQuad will hold a conference call at 8:30 a. m. ET on Wednesday, February 19, 2025, hosted by Joel Quadracci, Chairman, President and CEO of Quad, and Tony Staniak, Chief Financial Officer of Quad. The full earnings release and slide presentation will be concurrently available on the Investors section of Quad’s website at http://www. quad. com/investor-relations. As part of the conference call, Quad will conduct a question and answer session. Participants can pre-register for the webcast by navigating to https://dpregister. com/sreg/10196048/fe4fe0fce0. Participants will be given a unique PIN to access the call on February 19. Participants may pre-register at any time, including up to and after the call start time. Alternatively, participants may dial in on the day of the call as follows: S. Toll-Free: 1-877-328-5508 International Toll: 1-412-317-5424 An audio replay of the call will be posted on the Investors section of Quad’s website shortly after the conference call ends. In addition, telephone playback will also be available until March 19, 2025, accessible as follows: S. Toll-Free: 1-877-344-7529 International Toll: 1-412-317-0088 Replay Access Code: 6443448 About QuadQuad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along... --- --- ## Portfolio > An updated web design from Rise, a Quad agency, increases brand appeal, access and site performance for the American Lung Association. - Published: 2025-03-24 - Modified: 2025-03-24 - URL: https://www.quad.com/case-study/american-lung-association - Portfolio Categories: Case Study - Portfolio Tags: Digital Marketing, Health Services, Media, SEO Updated web design achieves brand appeal, access and performance goals The resultsThe new web experience elevates the American Lung Association's brand while dramatically increasing traffic, speeding up mobile performance and driving significantly more conversions and donations. 84%increase in organic traffic year over year 20second faster mobile-page load time 273%more conversions, including donations About American Lung AssociationFounded 120 years ago, the American Lung Association is the trusted, leading organization working to save lives by improving lung health and preventing lung disease through education, support programs, advocacy and research. The Association’s accomplishments are thanks to donors, volunteers, program and event participants and staff. The challengeThe American Lung Association needed a website that fully lived up to its mission and was easier to maintain. Their existing site wasn’t meeting performance goals and lacked the impact, accessibility and functionality required to serve their diverse audience. They turned to Rise, a Quad Agency, as a web-design partner to create a web presence that reflects the ALA’s leadership and legacy, engages a broad user base, streamlines access to critical research and resources and makes content-management effortless for their team. The strategy & solutionThe solutionA brand-centered, responsive experienceAngular icons and elements echo the brand’s radials, reinforcing the ALA’s vision at every touchpoint. Web design built for accessibilityThoughtfully selected colors and contrast ensure accessibility. Subtle animation, meaningful engagementSubtle animations engage users by using movement and warmth to convey hope, community and trust. Audit and SEO protectionAn in-depth audit identified the highest-traffic pages. SEO strategy was set to protect organic traffic during migration. New CMS for easier site managementThe... --- > Summit Brewing Company needed breakthrough package design that could increase sales and create efficiencies in workflow. - Published: 2025-02-27 - Modified: 2025-02-27 - URL: https://www.quad.com/case-study/summit-brewing - Portfolio Categories: Case Study - Portfolio Tags: Beverages, Consumer Packaged Goods, Creative, Packaging, Production A packaging partnership, perfectly brewed “We have been fortunate at Summit to be able to match the focus we have for our brands and our beers with such a highly trusted partner in the Quad Team, who has been equally focused on producing high-quality solutions from creative all the way to printing. ” — Brandon Bland, Summit Brewing Company President & CEO About Summit Brewing CompanyFounded in 1986 in St. Paul, Minnesota, Summit Brewing Company has been crafting high-quality, consistent beer by blending old-world brewing traditions with modern ingredients. As an independent brewery, Summit stays true to its roots—prioritizing quality, sustainability, and community while never settling for "good enough. " The challengeSummit Brewing Co. needed breakthrough package design for their flagship Summit Sága IPA. The branding had to establish a cohesive identity that could extend across a family of IPAs, including the classic Sága, the new Sága Hazy IPA, and future line extensions. The solutionFavorite Child, the design arm of Betty, a Quad agency, developed a cohesive design system for Summit Brewing’s IPA lineup by centering each can around the Nordic goddess Sága. For Sága Juicy IPA, her expression of laughter and enjoyment sets it apart, reinforcing the beer’s refreshing character. The design seamlessly integrates juicy hop flavor cues within her flowing hair, visually connecting the branding to the beer’s vibrant flavor profile. This approach ensures consistency across the lineup while allowing each variation to have a distinct personality. The solutionFavorite Child, the design arm of Betty, developed a cohesive design system for Summit Brewing’s... --- > Holy City Brewing's new sustainable packaging boosts industry reputation, sales and distribution with an eco-friendly & standout redesign. - Published: 2024-09-19 - Modified: 2024-09-24 - URL: https://www.quad.com/case-study/holy-city-brewing - Portfolio Categories: Case Study - Portfolio Tags: Beverages, Consumer Packaged Goods, Creative, Packaging Sustainable packaging drives sales The resultsThe upgraded packaging has significantly increased Holy City Brewing’s reputation in the industry via annual sales, distributor relationships and a need for higher production volumes. 0%increase in barrel production0%increase in off-premises sales year-over-yearAbout Holy City BrewingHoly City Brewing started in 2011 with four friends in the pedicab garage, on a fifteen-gallon all-grain pilot system fashioned out of bicycle parts. Soon, they moved over to their first brewhouse on Dorchester Road and made beer and food for the community. Now, over a decade later, they’ve found their permanent home in a new brewhouse on Noisette Creek in Park Circle, North Charleston, where they continue to serve the community with hand-crafted food and drink. The challengeHoly City Brewing needed to increase their win rate at shelf in the highly competitive landscape of beers, seltzers and ready-to-drink cocktails, while also reprioritizing their sustainability efforts based on consumer requests to remove plastic from their packaging. The solutionHoly City Brewing partnered with Quad to accomplish both with a packaging redesign using paperboard, a more sustainable alternative to the plastic previously used. This investment resulted in a disruptive design that would stand out at shelf and respond to consumer feedback with a material known for its easy recycling practices. MX: ProductionPackaging Related case studiesCollin Delrow2025-02-27T11:27:55-05:00 Summit Brewing CompanyCase StudyCollin Delrow2024-09-24T13:00:27-04:00 Holy City BrewingCase Studyquadmxstg2024-08-14T12:51:08-04:00 Hairless DogCase StudyView all our work --- > Nicklaus Children's Hospital & Rise: 36% social lead boost, 300% paid search lead boost, 68% paid search cost savings, 41% CPL cost savings. - Published: 2024-05-02 - Modified: 2024-08-14 - URL: https://www.quad.com/case-study/nicklaus-childrens-hospital - Portfolio Categories: Case Study - Portfolio Tags: Health Services, Media, SEO, Social Media Marketing Refreshing cross-channel efforts for increased leads and big cost savings The resultsA fresh approach to cross-channel strategies drove excellent results for social, search and programmatic efforts. 0%increase in paid search and programmatic leads year over year0%savings on paid search and programmatic cost per lead year over year0%increase in social leads year over year0%savings on social cost per lead year over yearAbout Nicklaus Children's Hospital Nicklaus Children's Hospital (NCH) is a Miami-based pediatric hospital system. Its mission is "to inspire hope and promote lifelong health by providing the best care to every child. " The challenge NCH was running a robust cross-channel digital program, but as the digital landscape, search demand and competition changed, it needed a fresh approach. The goal was to create more awareness around its specialties, and ultimately result in more new patient appointments and a greater brand voice and impression share in the market. Read the full story at MeetRise. com The solutionRise, a Quad agency, took a four-pronged approach to maximize NCH’s cross-channel presence. First, Rise focused on prioritizing core keywords that aligned with NCH’s services. Next up was NCH’s website, which was optimized for better cross-device experience for Spanish- and English-speaking users. Then, Rise performed creative refreshes and testing to improve paid social. And finally, audience segments were overhauled to improve programmatic bidding strategies. Increase impression share Improve user experience metrics Refresh keyword strategy to increase search visibility Increase brand awareness with winning SEO tacticsExpand programmatic reach Update paid social creative and testing Related case studiesGaron Benner2024-09-30T16:56:23-04:00 National health insurerCase StudyGaron Benner2024-09-04T12:17:03-04:00 RevitiveCase StudyGaron Benner2024-05-06T14:12:48-04:00 National... --- > Favorite Child, part of Betty, a Quad agency, produced a bold brand redesign amplifying awareness and driving demand for Hairless Dog. - Published: 2023-11-07 - Modified: 2024-08-14 - URL: https://www.quad.com/case-study/case-study-hairless-dog - Portfolio Categories: Case Study - Portfolio Tags: Consumer Packaged Goods, Content Production, Creative, Media, Packaging, Retail Bold brand redesign amplifies awareness and drives demand The resultsIn the first year alone, Hairless Dog’s Instagram channel increased followers by over 1,100% and the company went on to expand brewing production by 400% to meet demand. 0%increase in Instagram followers0%expansion of brewing production to meet demand“We set our sights on raising the bar of NA altogether. ”— Paul Pirner and Jeff Hollander, Co-founders, Hairless Dog Brewing Co. The challenge Hairless Dog was the first American 0. 0% ABV craft beer brand with truly alcohol-free products. They strive to not only create delicious non-alcoholic beers but to raise the bar and stand out from commercial competitors in the category. They came to Favorite Child, part of Betty, a Quad agency, for help evolving their brand and packaging to do just that. Read the full story at FavoriteChild. com The solution Favorite Child partnered with the Hairless Dog’s founders to refresh the brand identity, capturing its bold, confident nature while staying true to its roots. Incorporating twists in general beer culture and phraseology, Favorite Child helped highlight the company’s unique positioning as a true 0. 0% brew. Creative assets were built for online, offline and packaging use: Refreshed logo design Upgraded packaging Social media content E-commerce site Brand merchandise Related case studiesGaron Benner2024-05-06T14:25:30-04:00 PEMCO InsuranceCase StudyGaron Benner2024-09-04T12:03:35-04:00 ColourPopCase StudyGaron Benner2025-02-13T17:13:26-05:00 Christie’s International Real EstateCase StudyView all our work --- > ColourPop wanted to boost their return on advertising spend while also expanding their reach. They turned to Rise, a Quad agency. - Published: 2023-10-12 - Modified: 2024-09-04 - URL: https://www.quad.com/case-study/colourpop - Portfolio Categories: Case Study - Portfolio Tags: Consumer Packaged Goods, DTC, Media, Retail A bold beauty brand needed an equally bold social strategy The resultsColourPop saw a 19% increase in average order value, a 124% increase in revenue and a 74% increase in prospecting ROAS (return on ad spend). 0%average order value increase0%increased revenue0%prospecting ROAS increaseAbout ColourPop ColourPop is a beauty brand that lives up to its name: its award-winning products are bold, bright and a favorite among beauty bloggers. Founded in Los Angeles, the company imagines, tests (on people, not animals), develops, and manufactures their cosmetics and skincare products entirely in-house, allowing them to keep their quality standards high while their price points stay low. The challenge With new products launching biweekly, ColourPop wanted to boost their return on advertising spend (ROAS) while also expanding their reach. They turned to Rise, a Quad agency, to develop a solid, long-term testing approach that would keep their current fans engaged, attract a new audience of believers and drive results. Read the full story at MeetRise. com The solution Rise centered their strategy around Facebook and implemented a three-pronged, data-driven approach: Scale smarter The team crafted an intelligent campaign structure and process that balanced launch campaigns with proven winners already known to drive results, while leveraging Facebook’s campaign budget optimization (CBO) system to dynamically allocate budget to the best-performing ads. Crack the code The team also established a consistent creative testing and measurement framework to generate applicable insights. The learnings allowed ColourPop to better tailor content for its audiences and drive home the benefits of the company’s affordable products. Perfectly curate Using learnings from their... --- > Favorite Child, the brand design arm of Betty, a Quad agency served as a one-stop-shop to rebrand and expand market share for Mostly Made. - Published: 2023-10-11 - Modified: 2025-01-24 - URL: https://www.quad.com/case-study/case-study-mostly-made - Portfolio Categories: Case Study A one-stop-shop to rebrand and expand market share The resultsEnd-to-end support through a single point of contact ensured a speedy, seamless communication structure across multiple brand-building solutions. Mostly Made has seen tremendous results, including a 136% increase in year-over-year sales at Target. Quad continues to support Mostly Made through packaging manufacturing and in-store brand awareness. 0%year-over-year sales increase at Target“To have the collaboration between designers, photographers and consumer research was like turning on a light in a dark room. ” — Jillian McGary, Founder & Head of Hotdish, Mostly Made The challenge Mostly Made was ready to move its products from the freezer aisle to the deli case, but there were some challenges: Its packaging wasn’t designed for refrigerated cases, and entering this category would come with some tough, new competition. Mostly Made needed a partner to help unlock the brand’s market potential by supporting a package redesign that would stand-out on the shelf. Read the full story at FavoriteChild. com The solution As the brand design arm of Betty, a Quad agency, Favorite Child’s capabilities were ideal to leverage for Mostly Made’s challenge. The team reconceptualized every aspect of the client’s brand from the ground up: Strategy Favorite Child began with identifying Mostly Made’s target audiences, based on consumer motivations. This strategy created a differentiated foundation for creative that informed the refresh of the brand’s mark. Brand refresh & design system The design built on themes that appealed to consumer appetites: “helping hands,” participation, and the transformation innate in meal preparation. Package design The new package concepts... --- > Market headwinds and increasing postal costs, turned this broadcasting corporation Quad to enhance the performance of its marketing channels. - Published: 2023-10-10 - Modified: 2024-08-14 - URL: https://www.quad.com/case-study/enhancing-direct-marketing-strategies-with-transparent-print-and-postal-solution - Portfolio Categories: Case Study - Portfolio Tags: Content Production, Direct, DTC, Print Enhancing direct marketing strategies with transparent print and postal solutions The resultsQuad streamlined the process and exhibited transparency unseen among competitive vendors. The company saved money utilizing postal solutions and print optimization tactics to meet its unique needs and goals. Beginning in Q3 of 2023, the company will save up to 13. 5 million dollars year over year. The company is continuing to apply our integrated solutions and product offerings to enhance its direct marketing campaigns. $0saved year over yearThe challenge Due to shifting market headwinds and economic pressures increasing postal and material costs, this broadcasting corporation was looking to enhance the performance of its primary marketing channels. The company was set on two objectives: save money and accelerate growth. It needed a partner that could provide premium solutions within budget. The company approached Quad through the highly-competitive RFP process with distinct pain points. The company was seeking to Reduce print and postage costs Optimize direct mail campaigns Convert trial response rate Drive app downloads/usage/streaming Increase speed from receipt of customer data to in-home Adopt an improved, holistic customer experience Better leverage available content The solution Quad partnered with the company to create a new direct marketing strategy. We began by dissecting its projects and programs using meticulous postal analysis and format ideation. With a heightened level of transparency, we evaluated the company’s spending and encouraged it to think differently. We broke down the math. Line-by-line, number-by-number, we proposed a journey of collaborative print and postal solutions that generate savings and align with the company’s goals. Postal optimization solutions Quad... --- > In order to drive growth, Revitive turned to Quad to help them effectively navigate the digital marketing landscape. - Published: 2023-10-10 - Modified: 2024-09-04 - URL: https://www.quad.com/case-study/revitive-fast-healthy-growth-by-using-amazon-and-google-strategically - Portfolio Categories: Case Study - Portfolio Tags: DTC, Health Services, Media, Retail Fast, healthy growth by using Amazon and Google strategically The results0%jump in Amazon sales0%increase in revenue with only a 36% increase in spend0%increase in ROASThe challenge Revitive is a health and wellness company that’s developed drug-free, clinically proven health solutions that fight leg aches and help boost circulation. In order to drive growth, the brand needed a partner that could help them effectively navigate the digital marketing landscape. They also wanted comprehensive, transparent reporting that would confirm that their marketing efforts were hitting the desired targets. Read the full story at MeetRise. com The solution Enter Rise, a Quad agency. The Rise team embraced the challenge and recommended a thoughtful, agile digital strategy to generate incremental revenue. This scalable approach involved four key points: Integrating The Linear And Digital Models Rise helped Revitive maximize the effectiveness of its linear TV ad buys by making sure Revitive products were top of page on Amazon and Google when those ads aired. Growing Sales By Testing Different Vendor Vs. Seller Accounts This approach resulted in the highest AMS revenue in Revitive’s history. Rebuilding Amazon And Search Accounts To Work More Effectively For instance, Rise leveraged historical Google Ads data to inform a more robust Amazon Keyword strategy, launching 117 new Sponsored Ad campaigns on Amazon in two months. Integrating Google And Amazon Strategies By closely monitoring Amazon’s bidding on Revitive’s branded terms on Google, and reallocating spend strategically as needed, Rise was able to increase revenue by 85% with a ROAS of over $8. Related case studiesGaron Benner2024-08-14T12:58:16-04:00 Intuit QuickBooksCase StudyGaron Benner2024-05-06T14:25:30-04:00... --- > Christie's International Real Estate turned to Quad's creative services to create a brand video that showcased luxury and sophistication. - Published: 2023-10-10 - Modified: 2025-02-13 - URL: https://www.quad.com/case-study/real-estate-case-study - Portfolio Categories: Case Study - Portfolio Tags: Creative, Media, Social Media Marketing Stunning sales video ignites brand voice and traction The resultsIn the words of the Christie’s International Real Estate CEO, the video instantly “created remarkable traction for their teams. ” Executive brokers praised its cinematic “Hollywood quality. ” The video is featured on Christie’s main YouTube page, garnering thousands of views worldwide. It will continue quickly reaching potential clients and realtors through social media and internal presentations. In addition, Quad’s creative and strategic thinking opened conversations for other immediate video solutions, including a second video project for the parent company of Christie’s International Real Estate, @Properties. 0reactions, 10 comments and 31 reposts on LinkedIn0KTwitter followers0K+YouTube subscribersThe challengeThe team at Christie’s International Real Estate needed assistance producing a corporate brand video to share across social media platforms, one that could give the brand an immediate standout, help its real-estate associates impress, and bring the brand positioning of “where luxury lives” to life. They needed progressive content that captured the narrative of sophistication and luxury associated with the Christie’s name while helping clarify its relationship with its parent company @Properties. With no opportunity, budget, or time to produce original live footage, they had to rely on existing footage prohibited by coordination and creative setbacks, budgets and licensing, and accreditation complications. Download the full story The solutionQuad’s production and creative professionals worked with the client to: Visualize an intriguing storyThe team worked with the client to visualize an intriguing story to sell the aspirational mystique of the Christie’s brand. Add a theatrical visual strategyThe team added a theatrical visual strategy designed to... --- > Leading national health insurer benefits from the power of pre-approved templates online for controlled, in-market customization. - Published: 2023-09-29 - Modified: 2024-09-30 - URL: https://www.quad.com/case-study/case-study-tailored-local-marketing-made-diy-easy - Portfolio Categories: Case Study - Portfolio Tags: Health Services, Technology Tailored, local marketing made DIY easy The resultsQuad’s LMP leveraged AI to provide the client’s local marketing partners with hundreds of pre-approved base templates as well as data on over 3,000 provider locations. The platform enabled virtually limitless art permutations that could be used easily across multiple channels. Media requests from design to production order went from 2-3 weeks to mere minutes, establishing a secure foundation for progressive media-mix optimization. Additionally, costs were lowered and speed-to-market was increased. 0Sof pre-approved base templates0provider locations of data0%on-time delivery0%manual-touch reductionManual processes, time-to-market and labor were all made more efficient. Overall, a complex marketing experience was simplified into an easy process. The challenge A leading national health insurer depends heavily on locally planned marketing. Its corporate marketing department empowers local client marketers — those who best know their communities — to produce promotional and informational materials. But those materials need to meet certain requirements: They have to fit the client’s brand standards while accurately representing the local network of physicians and other service providersThey must be CMS compliantThe materials often need to be co-branded accurately with any of thousands of local providers’ informationThe client also needed to simplify its process and streamline its workflow. Upon assessment, Quad discovered that the health insurance provider’s existing process was offline, manual, time-consuming and inefficient. Download the full story The solution Quad proposed a fully online campaign-management solution that could output easily accessible versions for local marketers while staying true to their brand standards and compliance requirements. The client agreed, and Quad stepped in... --- > Quad's rapid, pre-market testing method delivers control-beating results for this national health insurance payor. - Published: 2023-09-28 - Modified: 2024-05-06 - URL: https://www.quad.com/case-study/case-study-rapid-pre-market-testing-method-delivers-control-beating-results - Portfolio Categories: Case Study - Portfolio Tags: Accelerated Marketing Insights, Direct, Health Services Rapid, pre-market testing method delivers control-beating results The resultsIn the first quarter of 2023, the new letter and envelope direct mail package was tested in market, and it generated an astounding 22% lift in response over the previously unbeatable champion. In Q2, it was tested again and delivered a 21% lift in response. The insurance payor was impressed with the results and plans to complete another mailing of the new creative in Q4. 0%lift in response versus control in Q10%lift in response during Q2“ It would have taken us 11 years to test everything we can test in a single AMI study. ”— Director, Marketing Operations The challenge A national health insurance payor noticed a steady decline in the response rates of a previously top-performing direct mail offer. They tried other options, but those underperformed as well. They knew they had to boost their response rates, and were interested in how Quad could help. Download the full story Accelerated Marketing Insights Accelerated Marketing Insights (AMI), a Quad-owned, pre-market, testing system, evaluates design, messaging and special/promotional offers to connect more effectively with consumers. As a result, new challenger creative resulting from the research has delivered an average of 7%-10% lift in response and has beaten controls 85% of the time, improving ROI. So, rather than have the client conduct direct mail tests over multiple campaigns and years, and wait for results to trickle in, Quad’s AMI achieves results in a fraction of the time, at a fraction of the cost. The solution For this national insurance payor, Quad... --- > Avant's branding was limiting its ability to expand into products to benefit their audience. They turned to Favorite Child, part of Betty. - Published: 2023-08-30 - Modified: 2024-09-04 - URL: https://www.quad.com/case-study/avant - Portfolio Categories: Case Study - Portfolio Tags: Accelerated Marketing Insights, Content Production, Financial Services Rebranding a fintech company to more closely align with its audiences The resultsWe helped Avant capture their ethos — the belief that when it comes to your finances, character counts. We positioned the company as a partner that empowers people to move their financial lives forward. We built a brand dedicated to championing this underserved group, one that honors their journey and furthers their aspirations. Through vibrant colors, dynamic patterns, empowering language, and inspiring photography, the new brand communicates a clear, bold and determined message: We’ve got what it takes to help you move financially forward. “The new visual identity and brand strategy reflect Avant’s history, evolution and renewed commitment to empowering more people to move forward on their financial journeys”— Matthew Bochenek, CEO, Avant The challenge Avant is a fintech company that strives to eliminate the barriers to borrowing. They bring transparent access to credit for non-prime/middle-income consumers or those who fall outside of the traditional standards of creditworthiness. The Avant brand identity and visual design were limiting the ability to expand into products that could further benefit their audience. Read the full story at FavoriteChild. com The solution With Favorite Child, the brand design arm of Betty, a Quad agency. We set out to champion financial “go-getters” along their journey by celebrating their diverse lived experiences and recognizing the obstacles they face. We started by understanding the truth behind what motivates the Avant consumer: Tenacity Grit Determination Pride From there, we were able to build visual assets and a brand voice that would express Avant’s desire to honor their... --- > PEMCO needed to steal back market share from national players to regain footing in its hometowns of Seattle & Portland. They turned to Betty, a Quad agency. - Published: 2023-08-29 - Modified: 2024-05-06 - URL: https://www.quad.com/case-study/quad-case-study-pemco - Portfolio Categories: Case Study - Portfolio Tags: Branding, Digital Marketing, Financial Services, Social Media Marketing Driving regional awareness with a targeted brand campaign The resultsThe campaign outpaced other creative inventory garnering 3 million views and lifting the ad recall rate by 9% on the PEMCO Facebook channel, meaning the audience was most likely to remember these ads. PEMCO web traffic doubled in less than a year. They were the only insurance provider to see an increase in aided awareness in 2019. The campaign also won gold (and silver) at AdFed Minnesota’s “The Show” — a coveted recognition of advertising greatness as judged by industry professionals. 0MMpost engagements on social0Xweb traffic increase0%lift in ad recall rateThe challenge PEMCO, a regional insurance company, needed to drive consideration of its auto, home and renter policies by building awareness and stealing share from national players to regain footing in its hometowns of Seattle and Portland. The solution Betty, a Quad agency, deployed: Holistic video-centric campaign “A Lot Can Go Wrong,” created a “home team” affiliation through local professional sports franchise TV sponsorships and integrations. We extended this approach to audio streaming of live game broadcasts. Social video A social video titled “A Matter of Seconds” was as an insightful truth that helped reinforce the PEMCO brand promise as the solution. Paid media Media slots with 30-, 15- and 6-second lengths let us use the messaging to illustrate the speed at which things can go wrong — and to show that as the Defender of the Northwest, PEMCO is ready to turn things around. Related case studiesGaron Benner2024-09-04T12:04:27-04:00 AvantCase StudyGaron Benner2024-08-14T12:58:16-04:00 Intuit QuickBooksCase StudyGaron Benner2024-05-06T14:25:30-04:00 PEMCO InsuranceCase StudyView... --- > Intuit QuickBooks turned to Betty to enhance their relationship with accountants to improve overall sentiment and drive engagement. - Published: 2023-08-29 - Modified: 2024-08-14 - URL: https://www.quad.com/case-study/quad-case-study-intuit - Portfolio Categories: Case Study - Portfolio Tags: Branding, Digital Marketing, Financial Services Driving trust, engagement and new subscribers through integrated storytelling The results0%overall impression goal served0MMimpressions0Kconversions from paid mediaThe challenge Accountants drive more than 20% of QuickBooks Online subscriptions via their clients, playing a critical role in the platform’s success. But they felt underappreciated by the brand — and more like a sales channel to sell more QuickBooks software. As a result, sentiment needed a boost. QuickBooks looked to deepen its relationship with accountants. The solution Betty, a Quad agency, developed a new campaign called “The Accountable” to create a deeper emotional connection with accountants. It was designed to demonstrate how valued partner accountants are to QuickBooks and communicate the brand’s commitment to their success. The campaign’s centerpiece was a long-form video featuring real accountants, built to be emotionally authentic and visually impactful. To help amplify the message, the video was surrounded by multiple touch points, including: Social posts Display ads Print Related case studiesGaron Benner2024-05-06T14:25:30-04:00 PEMCO InsuranceCase StudyGaron Benner2024-09-04T12:03:35-04:00 ColourPopCase StudyGaron Benner2024-08-14T12:55:05-04:00 Broadcasting corporationCase StudyView all our work --- > Stanley Steemer & Rise, a Quad agency: 541% ROI boost, 420% revenue growth, 76% cost reduction/job. Enhanced search strategy & targeting. - Published: 2022-03-09 - Modified: 2024-08-14 - URL: https://www.quad.com/case-study/case-study-stanley-steemer - Portfolio Categories: Case Study - Portfolio Tags: Advertising, Digital Marketing, Retail, Technology Boosting search revenue with hyper-local strategies The resultsWithin the first 3 months of managing Stanley Steemer’s search program, Rise, a Quad agency, blew past the goal of increasing jobs by 10%. By aggressively expanding the volume of keywords and ad groups, many branches and franchises were able to increase their search budgets to take advantage of the successful performance. 0%improvement on ROI0%increase in monthly revenue0%decrease in cost per jobAbout Stanley Steemer Stanley Steemer is a leading US carpet and floor cleaning brand with independently owned and operated franchise locations. Paid search was a key contributor to Steemer’s sales in recent years, and Steemer sought to up-level their search program to better meet the needs of their franchise owners, reduce the cost per scheduled job, and increase the total volume of jobs. Specifically, Steemer wanted a 10% increase in total jobs. The challenge Supporting Steemer’s complexity―over 110 individual franchise owners and 35 branches, each with location-specific targeting and messaging needs―would be the most challenging part. With an increase in smaller, less expensive local competitors, each media dollar would also need to work harder than ever to continue generating jobs and revenue. Last, but certainly not least, Steemer needed a plan that would impact performance, fast. Read the full story at MeetRise. com The solutionSteemer partnered with Rise to develop a three-part strategy to grow the overall volume of jobs driven by search, decrease cost per job, and hit the ground running to have an immediate impact, all while better aligning the search program to franchise owner business... --- > Learn how Quad partnered with CVS Health and DSC Labs to optimize packaging, cutting costs and enhancing efficiency. - Published: 2021-10-04 - Modified: 2024-08-14 - URL: https://www.quad.com/case-study/dsc-laboratories-and-cvs-health-corporation - Portfolio Categories: Case Study - Portfolio Tags: Consumer Packaged Goods, Content Production, Packaging, Retail More efficient packaging reduces cost The resultsThe new packaging is a success for all stakeholders by making folding cartons for DSC products consistent with CVS brand and placing all necessary branding and text on packages that are completely compatible with DSC fulfilment equipment. Additional benefits: 0%cost savings for DSC yielded by sturdier packaging with greater efficiency 0%decrease in label costs0%in average cost savings per SKU for CVS translated from DSC's cost savings"We were able to keep costs low by collaborating with Quad to ensure that the structural design of the packaging was optimized from printing through filling. "— Logan Dykgraaf, President & CEO, DSC Laboratories About DSC Laboratories & CVS Health Corporation CVS Health Corporation is an American drug retailing company. DSC Laboratories is a leading provider of turn-key formulation, manufacturing and packaging solutions. The challenge CVS saw its sustained growth in private brands increase sharply, necessitating the addition of another supplier. DSC Laboratories, a growing, privately owned company that manufactures creams, ointments and suppositories was well-suited but would need to ensure a packaging solution that met cost and design objectives. The solution Re-engineering for all aspects of packaging: Cross-coordination Coordination with CVS brand management entity Machinery analysis Analysis of machinery DSC uses for filling SKU assessment Assessment for common range of SKUs for efficiency Improving packaging performance for all processes: Design for efficiency Design for maximum speed and run efficiency in manufacturing Direct coordination Direct coordination with brand agency for most recent logo files Expedite approvals In-house graphical location manipulation for fast approvals and... --- > Oklahoma Today's unified direct mail & digital approach resulted in a 197% boost in orders, 23% more renewals, and a 71% revenue increase. - Published: 2021-09-09 - Modified: 2024-09-04 - URL: https://www.quad.com/case-study/oklahoma-today - Portfolio Categories: Case Study - Portfolio Tags: Direct, Magazines, Media, Print Combined mail / digital campaign boosts subscribers & revenue The resultsThe program generated massive social engagement—Facebook impressions jumped to almost half a million a month from about 50,000—and drove traffic to the “Oklahoma Today” website, with more pages per visit and a lower bounce rate. Those visits converted into new subscriptions and renewals. Compared to previous campaigns, there was a: 0%increase in new orders0%increase in renewals0%increase in revenueAbout Oklahoma Today Oklahoma Today is the official state magazine that showcases its history, travel destinations, restaurants, culture and experiences. The challenge As the official state magazine, “Oklahoma Today” covers notable events, attractions, food, history and culture within the state. Maintaining its paid circulation of about 16,000 and attracting new subscribers to its print and digital editions is a constant quest. In early 2021 the magazine wanted to see if it could increase awareness, subscribers and ad revenue, a challenge many smaller special interest publications with limited staff face. The solutionThe magazine had done direct mail and digital outreach to increase circulation before, but as one-off efforts. Quad’s Special Interest Publications team: Proposed an audience development program The program combined optimized direct mail with digital media. Analyzed the current subscriber database The team identified best customers, then recommended which additional lists to buy to find “look-alike” prospects. Created a Flowcode direct mail piece A direct mail piece with a Flowcode that people could scan to subscribe kicked off the campaign. The same audience segmentation drove paid search, paid social on Facebook and Instagram, and programmatic display. Related case studiesGaron Benner2024-09-04T12:04:27-04:00 AvantCase StudyGaron... --- > Quad helped Kasasa streamline direct mail processes, boosting efficiency and personalization for local financial institutions. - Published: 2021-08-17 - Modified: 2024-09-04 - URL: https://www.quad.com/case-study/case-study-kasasa - Portfolio Categories: Case Study - Portfolio Tags: Digital Marketing, Direct, Technology Triggered direct mail program connects online and offline strategies The resultsKasasa can now offer clients a proven personalized, flexible, turnkey DM program. They’ve expanded print capacity and improved speed to market, going from monthly runs to weekly while cutting postage costs. 0DM piece increase to run size"With Salesforce and JourneyMail™, we can identify the right consumers with tailored messaging and create real marketing returns more efficiently than ever before. " — Keith Brannan, Chief Marketing Officer, Kasasa About Kasasa Kasasa is a financial technology and marketing services company that provides community financial institutions with world-class marketing, dedicated consulting services and innovative products including reward checking accounts and the first ever loan with take-backs™ The challenge Kasasa provides marketing, consulting and direct mail (DM) services to local financial institutions. But their DM business wasn’t scalable, requiring manual list management that made life difficult for their clients who struggled to personalize offerings. The solution Quad implemented JourneyMail™, an app for Salesforce that provides templates to easily customize DM pieces with personalized images and offerings. By streamlining workflows, the team could complete everything in one efficient sprint, and DM pieces could be automatically triggered by email and other channel engagement activity. Related case studiesGaron Benner2024-08-14T12:58:16-04:00 Intuit QuickBooksCase StudyGaron Benner2024-05-06T14:25:30-04:00 PEMCO InsuranceCase StudyGaron Benner2024-09-30T16:56:23-04:00 National health insurerCase StudyView all our work --- > At Home decor store reduced signage costs by 30% and enhanced customer experience with Quad's assistance. Discover their success story. - Published: 2021-01-15 - Modified: 2024-09-04 - URL: https://www.quad.com/case-study/case-study-at-home - Portfolio Categories: Case Study - Portfolio Tags: In-store, Managed Services, Print, Retail Managing in-store strategy and print The resultsImproved customer experience with easier store navigation in addition to: 0%cost reduction of permanent signage for new store openings0%cost reduction improvement over incumbentsAbout At Home At Home is a home décor superstore that takes the unnecessary frills out of retail shopping. Founded more than 40 years ago in Texas, the company now operates nearly 200 locations in 33 states. At Home offers a wide variety of items for every style and budget with a warehouse-style shopping experience. The challenge In-store signage is a critical part of At Home’s sales and marketing strategy. Their stores are large and their low-labor service model means they have a small team of associates working at a given time. At Home uses signage to guide customers to the right products and convert traffic to sales. The retailer had been so successful that it outgrew its service vendors who couldn’t scale to meet its needs. Their internal marketing department was also stretched too thin to be as effective as they needed to be. The solutionAt Home first reached out to Quad to help execute and support their strategy for the in-store signage channel. This entailed: Strategy Creative Production Print management In order to do this, Quad first put a project manager and production support onsite to work with At Home’s internal marketing team. This gave them the day-to-day insight they needed to work in conjunction with the strategy and creative teams at the Quad creative studios. Because of this new team and structure, At Home... --- > Plow & Hearth, from 1 store in 1980 to a digital leader. With Quad's CMS, they published 74% more pages and saved 27% on content hours. - Published: 2021-01-13 - Modified: 2024-07-23 - URL: https://www.quad.com/case-study/case-study-plow-and-hearth - Portfolio Categories: Case Study - Portfolio Tags: Content Production, Digital Marketing, DTC, Ecommerce Gaining efficiencies with an optimized workflow and new technology The results0%more catalog pages published per year0%reduction of creative hours on content0annual capacity increase for web change requestsAbout Plow & Hearth Founded as a lone country store in 1980, Plow & Hearth is now a multi-million dollar, industry-leading brand. Through catalog and digital sales, the indoor and outdoor home goods retailer built its success on honesty, integrity, environmental consciousness and excellent customer service. The challenge The industry evolves, though, as does the media landscape. For most of its history, the company put the bulk of its marketing budget into paid media — broadcast and other traditional channels. But new product launches were either suboptimal or flat, with very little return on their investment. The brand needed to reach a younger generation of customers, and to limit overhead expenses for campaigns. Early on, Plow & Hearth was one of the fastest growing national companies because of effective catalog marketing. To take advantage of the digital environment, Plow & Hearth entered e-commerce in 1998 — but the brand’s content management system (CMS) was built for print. The solutionThe retailer knew it needed a CMS to integrate print and digital. Quad’s process optimization experts: Implemented Marketer's Studio A proprietary, centralized CMS. Aggregated marketing content Marketer's Studio aggregated all marketing content Optimized workflow Marketer's Studio made it possible to quickly produce content for multiple channels without sacrificing creativity and flexibility. However, Marketer’s Studio still needed skilled managers to take full advantage of the technology to make the process faster and simpler. Related case studiesGaron... --- ---