At Quad, we are in relentless pursuit of creating a better way for our clients, our employees, and the communities we live and work in.
Our focus on a reimagined marketing experience means our solutions are built to help integrate the many capabilities, technologies and partnerships that drive your modern marketing ecosystem.
From concept and design to creation and structural testing, Quad offers an unparalleled range of advanced end-to-end packaging solutions.
From concept and design to printing, kitting and fulfillment, Quad is your one-source solution for in-store.
Marketing leaders are under more pressure than ever to deliver high-impact, personalized, and consistent experiences for today’s consumers — all while operating in an ever-changing business environment.
Quality, quantity and selection are critical factors for retail success. Consumers want options — the more there is to browse, the more they’ll find to buy.
Variable printing with 1:1 customization to make an impact.
Learn how Quad can help streamline your marketing experience (MX) by browsing our collection of the latest Quad research, case studies, data and other findings.
Quad's strategic priorities are powered by three key competitive advantages that include integrated marketing platform excellence, innovation, and culture and social purpose. Our integrated marketing platform is powered by a set of core disciplines including business strategy, insights and analytics, technology solutions, managed services, direct marketing, agency and studio solutions, media, print, in-store, and packaging.
Strategically Integrated Multichannel Campaigns
This national custom framing retailer first opened on the west coast more than 70 years ago. With simplicity and expertise, the industry leader has delivered high-quality products to millions of satisfied customers. A passion for design and service are at the core of how they became the best in the business.
Store traffic was low for a national arts-and-crafts retailer and their customers were not participating in loyalty programs or responding to discount offers. The retailer also had several dozen siloed vendors for creative strategy, content production and execution which meant creative and messaging was not consistent or connected for many of their campaigns. This made it hard for them to measure the effectiveness of most campaign elements and to course correct based on results.
To better understand their customer base and target audience, Quad performed a deep data analysis that proved that campaigns needed to be broadened to include an overlooked audience segment. The retailer assumed that their target audience was women and campaigns were geared toward them when in fact, most of their active customer base was men.
Quad revamped an existing poor-performing campaign with a new data-driven strategy and replaced discounts with multichannel engagement tactics. The new campaign included a national art contest, an instore discount reveal, and a color quiz. We then produced all content for the new campaign and executed it across all of the relevant channels including, instore, email, direct mail, website, landing pages and retail inserts.
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