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Getting outside of the content creation grind reduces overall spend

Case study getting outside national outdoor retailer r2 1024x851

National Outdoor Retailer

Challenge

Overloaded with content creation and campaign execution, causing their core mission to take a back seat. Nine different marketing teams spread over 5 floors, each with a different process. Slow response to customers’ likes, wants and demands.

Solution

Workflow discovery to map the client’s current state and identify opportunities for a more efficient process. Introduced workflow management software to automate processes. Quad became their content production resource, from creative concepting through execution. Established a near-site facility by the company’s corporate office.

Impact

  • Reduced the overall spend by 40%.
  • Eliminated 44 workflow steps, from 101 to 57.
  • Cut 8 weeks from the production process.
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